Twiplomacy 2014 Presentation

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How do world leaders tweet? Are they only broadcasting or are they conversational, personally engaging with their followers? Burson-Marsteller’s annual Twiplomacy study looks specifically at the connections between heads of state and governments and foreign ministers, covering a record 643 Twitter accounts in 161 countries.

Transcript of Twiplomacy 2014 Presentation

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Twiplomacy 2014Burson-Marsteller, Geneva 25.06.2013

#Twiplomacy @Luefkens @BMdigital @Twiplomacy

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83% of all governments have a Twitter presence

90 Foreign Ministries 65 Foreign Ministers

162 Heads of State & Government are on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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How World Leaders Connect on Twitter

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Twiplomacy Live

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Thank [email protected] @Luefkens @BMdigital