Effortless Selling on Lazada

The E-commerce Industry

Lazada at a Glance

How Lazada’s Marketplace Works

4 Pillars to Win on Lazada

How to be a Lazada Seller

International trends

3

Brick and mortar stores in the US are closing

Expanding Store Coverage

4

40 +

VIRTUALLY

THE ENTIRE

PHILIPPINESWe subsidize shipping across

the country and have more

than 5 million customers in all

regions of the Philippines.

Merchant Store Coveragewith Offline Stores

Merchant Store Coveragewith Lazada

STORES

IN THE

PHILIPPINES

Lazada is the clear e-commerce market leader

5

Lazada is the clear e-commerce market leader

6

• One-stop selling and shopping

platform

• End-to-end ecosystem

• Regional HQ in Singapore with

local offices

• 2 Technology Hubs: Vietnam &

Russia

China

~550m addressable population

SingaporePop 6m

MalaysiaPop 30m

VietnamPop 93m

ThailandPop 68m

PhilippinesPop 108m

IndonesiaPop 254m

HK / ShenzhenSourcing Hub

#1

#1

#1#1

#1

#2

Lazada B2C e-commerce market position

Our milestones

7

2012• Launched in Indonesia, Malaysia, Philippines,

Thailand, and Vietnam

• First Online Revolution

2013

• Lazada Express

• Android App

• Marketplace

• Online Revolution 11/11 – 12/12

• Crossborder Operations

• iOS App2014

• Cebu Warehouse2015

• Alibaba Investment

• SM on Lazada2016

Partnerships have been forged with brands

8

Brands and shops leverage on Lazada for their online presence

9

Lazada PH is the Number 1 Online Shopping Mall

10

More than 100M monthly site visits

More than 15 million fans

Number 1 Lifestyle App on iOS

Number 7 most visited site

in the Philippines

Lazada PH is the Number 1 Online Shopping Mall

11

PH overall websites ranking on

#7

Lazada is the 35th Most Recognized Brand in PH

12

#7

Lazada PH at a glance

13

#7

~85%MARKET

SHARE

2,800+EMPLOYEES

6.5MPRODUCTS

Manila &

CebuWAREHOUSES

24HUBS

9,500MERCHANTS

12,500BRANDS

Our business model

14

Warehouse

Retail Marketplace Crossborder

Consumers ConsumersConsumers

What’s in store this 2017?

15

4th generation warehouse in Cabuyao, Laguna

Assortment explosion

Digital goods and services Digital goods and services

Our Customer Profile

16

52% 48%

35%Luzon

40%Manila

12%Mindanao

13%Visayas

15%browsing

from home

85%browsingon the go

72%18-34 years old

Lazada Business Intelligence, December 2016

Trusted Online Marketplace by Brands

17

#7

How Lazada Marketplace Works

18

#7• You get notified on

Seller Center & via

email re: customer

orders

• The LEX picks up the

items

• Order Status on Seller

Center changes to

“Shipped”

• The customer receives the

item

• Order status changes to

“Delivered”

• You pick and pack your

products

• You prepare all necessary

documents

• Click “Ready to Ship”

1 2 3 4

Drop Shipping

DIM weight of package

(kgs)*

Charge for

all serviceable areas

Charge for all serviceable

areas

Storage feeInbounding

fee

(GMA, Luzon, Mindanao,

Visayas)(GMA, Luzon, Mindanao,

Visayas)

Inclusive of 12% VAT

0.5 kgs P 59.00 P 66.08 0 0

1 kg P 70.00 P 78.40 0 0

2 kgs P 100.00 P 112.00 0 0

3 kgs P 125.00 P140.00 0 0

4 kgs P 150.00 P 168.00 0 0

5 kgs P 175.00 P 196.00 0 0

6 kgs P 195.00 P 218.40 0 0

7 kgs P 215.00 P 240.80 0 0

8 kgs P 235.00 P 263.20 0 0

9 kgs P 255.00 P 285.60 0 0

10 kgs P 275.00 P 308.00 0 0

11 kgs P 285.00 P 319.20 0 0

12 kgs P 295.00 P 330.40 0 0

13 kgs P 305.00 P 341.60 0 0

14 kgs P 315.00 P 352.80 0 0

15 kgs P 325.00 P 364.00 0 0

16 kgs P 335.00 P 375.20 0 0

DIM weight of

package (kgs)*

Charge for all

serviceable areas

Charge for all

serviceable areas

Storage feeInbounding

fee(GMA, Luzon, Mindanao,

Visayas)

(GMA, Luzon, Mindanao,

Visayas)

Inclusive of 12% VAT

17 kgs P 345.00 P 386.40 0 0

18 kgs P 355.00 P 397.60 0 0

19 kgs P 365.00 P 408.80 0 0

20 kgs P 375.00 P 420.00 0 0

21 kgs P 385.00 P 431.20 0 0

22 kgs P 395.00 P 442.40 0 0

23 kgs P 405.00 P 453.60 0 0

24 kgs P 415.00 P 464.80 0 0

25 kgs P 425.00 P 476.00 0 0

26 kgs P 435.00 P 487.20 0 0

27 kgs P 445.00 P 498.40 0 0

28 kgs P 455.00 P 509.60 0 0

29 kgs P 465.00 P 520.80 0 0

30 kgs P 475.00 P 532.00 0 0

>31 kgs P 500.00 P 560.00 0 0

Fulfilment Fees Drop-Shipping

How Lazada Marketplace Works

20

Fulfillment by Lazada (FBL)

• Monitor your FBL

stocks and

orders on Seller

Center.

• Lazada will pick and

pack your products.

• Order Status

changes to “Ready

to Ship”

• You deliver the

products to

Lazada warehouse or

Request for

pick-up.

• The 3PL picks up

the items from

Lazada warehouse.

• Order Status

changes to

“Shipped”

• The customer

receives the item

• Order status

changes to

“delivered”.

1 2 3 4 5

Fulfilment Fees Fulfilment by Lazada (FBL)**

DIM weight of the item/good*

Charge for all serviceable areas Charge for all serviceable areas

(GMA, Luzon, Mindanao, Visayas) (GMA, Luzon, Mindanao, Visayas)

Inclusive of 12% VAT

.5 kgs P 52.00 P 58.24

1 kg P 65.00 P 72.80

2 kgs P95.00 P106.40

3 kgs P135.00 P 151.20

4 kgs P160.00 P 179.20

5 kgs P185.00 P 207.20

6 kgs P210.00 P 235.20

7 kgs P230.00 P 257.60

8 kgs P250.00 P 280.00

9 kgs P270.00 P 302.40

10 kgs P290.00 P 324.80

11 kgs P315.00 P 352.80

12 kgs P335.00 P 375.20

13 kgs P355.00 P 397.60

14 kgs P375.00 P 420.00

15 kgs P395.00 P 442.40

16 kgs P415.00 P 464.80

DIM weight of the item/good*

Charge for all serviceable areas Charge for all serviceable areas

(GMA, Luzon, Mindanao, Visayas) (GMA, Luzon, Mindanao, Visayas)

Inclusive of 12% VAT

17 kgs P435.00 P 487.20

18 kgs P455.00 P 509.60

19 kgs P475.00 P 532.00

20 kgs P495.00 P 554.40

21 kgs P515.00 P 576.80

22 kgs P535.00 P 599.20

23 kgs P555.00 P 621.60

24 kgs P575.00 P 644.00

25 kgs P595.00 P 666.40

26 kgs P615.00 P 688.80

27 kgs P635.00 P 711.20

28 kgs P655.00 P 733.60

29 kgs P675.00 P 756.00

>30 kgs P700.00 P 784.00

Fulfilment Fees Fulfilment by Lazada (FBL)**

Total DW of goods for pick-up* Pick-up fee Pick-up fee Inclusive of 12% VAT

DW < 50 kg Php 1,000.00 Php 1120.00

DW >= 50 kgs and < 200 kgs Php 20.00/kg Php 22.40/kg

DW>= 200 kgs and < 500 kgs Php 5.00/kg Php 5.60/kg

DW>= 500 kgs Php 2.00/kg Php 2.24/kg

Track and Monitor your Shop with our Seller Center

23

4 Pillars to Win on Lazada

24

Governanceand

Operating Model

Commercial and Onsite Excellence

Operational Excellence

Marketingand

Promotions

• Dedicated senior PIC

• Joint Business Plan

• Define operating model

• Full assortment

• A+ content

• Manage Shop-in-Shop

• Operational SLA

compliance

• Drive traffic to shop

• Active participation in

Lazada campaigns

Join PH’s largest online marketplace in 3 steps!

25

Step 1:Register &

Submit Documents

Step 2:Complete the Onboarding

Training

Step 3:Post your items &

start selling!

Sign up now at

http://www.lazada.com.ph/sell-on-lazada/

Thank you