Lazada Onboarding - Philippines

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    22-Nov-2014
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Onboarding

Transcript of Lazada Onboarding - Philippines

  • 1. On-boarding Manual Indonesia PhilippinesMalaysia ThailandSingapore Vietnam
  • 2. 2 Welcome to Lazada!
  • 3. 3 Index Lazada at a glance Key topics: Introduction to Seller Center Manage your Products - Content Production Manage your Products - Price & Stock Manage your Orders Manage your Returns Financial Reconciliation Key topics checklist Contact
  • 4. 4 First e-commerce website in the Philippines and SEA! More than 230k visitors everyday. More than 2 million Facebook fans! Sales of our top 100 sellers grow over 20% every month! Southeast Asias first online shopping mall
  • 5. 5 Index Lazada at a glance Key topics: Introduction to Seller Center Manage your Products - Content Production Manage your Products - Price & Stock Manage your Orders Manage your Returns Financial Reconciliation Key topics checklist Contact
  • 6. 6 Introduction to Seller Center 1. Menu tab 2. Pending orders 3. All orders summary 4. Merchants shop name 5. Sales summary 6. Latest news 5 2 1 3 4 6 Seller Center is your access to all key information on doing business with Lazada: To manage your products To update stock and prices To manage your orders To check the commission and payment terms To monitor the status of returned items To check your financial statements To check out news and updates from Lazada! What is SC? How can I log in? Lazada sends to you an email with your unique ID and password. Then you can access to Seller Center anytime, anywhere. You can update your general information (e.g. Bank Account) at Settings/Your Profile
  • 7. 7 Index Lazada at a glance Key topics: Introduction to Seller Center Manage your Products - Content Production Manage your Products - Price & Stock Manage your Orders Manage your Returns Financial Reconciliation Key topics checklist Contact
  • 8. 8 Manage your Products Content In e-commerce, you need strongest and most appealing content (pictures, text and videos) to convince customers to buy your products Products with high-quality content sell more! You can manage the content of your products anytime on Seller Center Lazada has professional photographers, journalists and video producers ready to help you Stronger! You are the legal owner of the products. Products (including photos, logos, trademarks, industrial design, etc.) are protected by IP rights and distribution rights. You need a valid license to publish and sell your products on Lazada In the case of improper use of IP rights, distribution rights or sale of fake products, Lazada will takes no responsibility and the contract will be terminated Let s be genuine!
  • 9. 9 Manage your Products Content Quality In order to offer high-quality content, please make sure that your product shows following information: Text: SKU code number Brand and Product name (please note the naming table) Package content Product and package dimensions Long description (up to 500 words) with correct, exhaustive, persuasive and coherent information! Short description (3 key bullet points) Warranty details Price and shipping fee (if applicable) Images Between 3 and 8 images per SKU Resolution of min. 600 x 600 dpi in JPG format Files labeled with SKU number Product in the center of the image, clearly in focus and covering a minimum of 70% of the size of the canvas Image containing person is not allowed (except for fashion, accessories, health & beauty and sports goods) Reflections should be avoided Watermarks and picture text are not allowed Background color consistent, white strongly preferred If any of these details is missing, the product may not be published on the website! Let s be picky! Naming table
  • 10. 10 Manage your Products How can I create a product? Click Products at the Menu Tab and select Add a Product Choose a primary category of your product Click Select upon choosing the right product category Next, click on More Product Details Click at Product Description Fill up the product description column Fill in the product information Fields marked with asterisk (*) are compulsory You may add 3 additional categories for your product 21 3 4
  • 11. 11 Manage your Products How can I create a product? Fill in the Highlights field Make sure that you list the core information of your product Field must be filled with bullet points Next, fill in the Whats in the box field Next, click on Delivery and fill in the shipping time (min 6 days and max 14 days) Click on Add another product variation if the product comes in different sizes (e.g. Fashion products) Attention! For colors, you need to create a separate product Next, click on Product Pricing, fill in the SKU, stock and price You can fill in sale price if you want to offer a promotion. The sale needs to be scheduled for a specific duration 5 6 7 8
  • 12. 12 Manage your Products How can I create many products? Click on Products on the Menu and select Import products Click on the right category and download the excel file Enter the product details in the file and upload it Copy all the cells from the template Choose Import Mode: Import Product Choose the csv file Click Upload File Download Open Office software Paste the cells from the template in a new Open Office spreadsheet. Save the file as csv, check Edit filter setting, Keep Current Format and Choose UTF 8 in Character Set and ; in field delimeter 1 2 Key Point: please pay special attention to your products with higher sales potential! 43
  • 13. 13 Manage your Products How can I add images? And what happens next? Click on Products on the Menu and select Manage Images Click on the product on Images You can either drop images or select them from your computer You can add up to 8 images for one product The images will be checked by Lazada Content team You can check the dimension of your image by clicking the right mouse button Attention! If your product does not pass the QC, it will fall under Poor Quality. Here you can check the rejection reason Click on the pencil icon under Action tab and edit whatever is necessary. Afterwards, it will go into QC queue again Lazada will check the quality (QC) of your product content. This process depends on the completeness of information you provided and can take from 1 to 5 working days You can check the status of the QC process on Product Overview Products with a green tick at the visible column passed the QC and are live on Lazada. Otherwise, there is some QC step pending 1 2 21
  • 14. 14 Index Lazada at a glance Key topics: Introduction to Seller Center Manage your Products - Content Production Manage your Products - Price & Stock Manage your Orders Manage your Returns Financial Reconciliation Key topics checklist Contact
  • 15. 15 Manage your Products Price & Stock With Seller Center you can update your price anytime, anywhere and make sure that your product is better than the concurrence! Please update accurate stock and price information on SC at least thrice a week While maintaining confidentiality, your Vendor Manager can analyze your pricing strategy and compare it to that of your competitors Partner Support Center can help you with the sales forecasting and sourcing planning of your products so that they never run out of stock Cancellations must be avoided! They have a very negative impact on customers and will be penalized with a PHP 650 fee per cancelled order Better!
  • 16. 16 Manage your Products How can I update price and stock levels of all my products on SC? Click on Products on the Menu and select Import products Click on stock Update or price update to download excel file Use text to columns and update the information on the sheet