Lazada vietnam

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  • THNG PHMCMO Lazada Vietnam

    M-COMMERCE

  • DEMYSTIFYING M-COMMERCE

    M-COMMERCE = MOBILE + E-COMMERCE

    1,31in thoi/ u ngi

    4,07 tUSD doanh thu vo nm 2016

    Source: Vecita, Nielsen 2017

    HIU V M-COMMERCE

  • DEMYSTIFYING M-COMMERCE

    Ngun: Google, Wearesocial Thng 1/ 2017

    IN THOI

    PH THNG

    IN THOI

    THNG MINH

    LAPTOP &

    MY VI TNHMY TNH BNG

    MUA

    SN PHM/ DCH V

    TRC TUYN

    MUA SM

    TRC TUYN QUA

    LAPTOP/ MY VI TNH

    MUA SM

    TRC TUYN QUA

    THIT B DI NG

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  • DEMYSTIFYING M-COMMERCE

    Ngun: GWI Vietnam Report Thng 3/ 2017

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  • DEMYSTIFYING M-COMMERCEHIU V M-COMMERCE

    Ngun: GWI Vietnam Report Thng 3/ 2017

  • DEMYSTIFYING M-COMMERCE

    2013

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    Giao din thn thin

    vi nn tng di ng

    Voucher & Deals

    c quyn trn appKt ni mnh m vi khch hng

    (nhc nh, thng bo)

    HIU V M-COMMERCE

  • DEMYSTIFYING M-COMMERCE

    Thng xuyn cp nht vi nhng tnh nng th v

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    Lt ti ng dng T l s dng ng dng

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    J A N F E B M A R A P R M A Y J U N J U L A U G S E P O C T N O V D E C

    T TRNG GIAO DCH THEO NN TNG

    App M-site Desktopng dng

    Phin

    bn di

    ng

    Phin bn

    desktop

    Ngun: ni b Lazada

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  • DEMYSTIFYING M-COMMERCE

    Ngun: ni b Lazada

    Mon Tue Wed Thu Fri Sat Sun

    n hng qua Di ng VS My tnh

    cc ngy trong tun

    Mobile Desktop

    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

    n hng qua Di ng VS My tnh

    cc gi trong ngy

    Mobile Desktop

    Di ng My tnh

    Di ng My tnh

    Th 2 Th 3 Th 4 Th 5 Th 6 Th 7 Ch nht

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    DI NG VS MY TNH

    Ngun: ni b Lazada

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    Thi lng trung bnh/

    lt truy cp

    4.8%

    1.5%

    7.9pht/ lt truy cp

    2.2pht/ lt truy cp

    T l

    mua hng

    400Klt truy cp

    290Klt truy cp

    Lt truy cp

    trung bnh/ ngySource: internal Lazada

    NG DNG VS. TRANG DI NG

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  • DEMYSTIFYING M-COMMERCE

    Nhng th nghim mi

    SOCIAL COMMERCE

    Its a $40mil girl!

    HIU V M-COMMERCE

  • DEMYSTIFYING M-COMMERCE

    C NHN HA NGI DNG

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  • DEMYSTIFYING M-COMMERCEHIU V M-COMMERCE

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    NG DNG BT KP XU HNG

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  • DEMYSTIFYING M-COMMERCEHIU V M-COMMERCE

  • DEMYSTIFYING M-COMMERCE

    2711 ngi s dng/ ngy

    5m39sthi lng/

    truy cp

    10.8 s trang/

    truy cp

    96% quay li s dng

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  • DEMYSTIFYING M-COMMERCE

    Cp nht: Seller Center App s c g mi?

    Phin bn mi n nh hn

    To v chnh sa sn phm trc tip

    Dch v cho nh bn hng

    Tng tc vi khch hang.

    ng k chng trnh khuyn mi

    H tr t Lazada

    C mt trn iOS

    COMING SOON

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  • DEMYSTIFYING M-COMMERCEHIU V M-COMMERCE

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    S dng nn tng

    h thng thng minh

    Ch tr duy nht

    MT LOI PH

    Tip cn khch hng

    trn phm vi c nc

    Truy cp th vin thng tin a dng v Thng mi in t

    Lazada cung cp nn tng Seller Center

    h thng gip bn vn hnh v qun l

    gian hng mt cch ch ng t sn

    phm, n hng cho n thanh ton.

    Khng pht sinh ph ng k hay ph

    thng nin. Ch p dng ph c nh (%)

    da trn ngnh hng v hnh thc bn

    hng khi n hng giao dch thnh cng!

    Mang sn phm n hng triu khch

    hng khp c nc cng h thng

    logistic ti u: bn gi hng v giao

    hng n Lazada, Lazada giao hng n

    khch hng!

    Lazada chia s 101 cch ti u cng

    vic bn hng trc tuyn v kinh

    nghim t cc chuyn gia/ nh bn

    hng tiu biu

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  • DEMYSTIFYING M-COMMERCE

    www.lazada.vn/sell-on-lazada/

    ng k bn hng trn Lazada.vn ngay ti:

    ng k

    thng tin

    Hon tt kha hc

    Vn hnh gian hng ming ti sn phm

    trn Seller Center

    Quy trnh ng k ch gm 3 bc n gin

    Hoc li lin lc ti y,

    Lazada s gi thng tin ng k n bn

    HIU V M-COMMERCE

  • DEMYSTIFYING M-COMMERCE

    Chc nh bn hng thnh cng

    vi M-Commerce cng Lazada!

    HIU V M-COMMERCE