Digital Marketing Seminar in Beirut

To book your place Call: 03 684196 | Email: [email protected] | Web: www.markedu.com/mena Address: Midway Center, 3

rd Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon



Do You want to Optimize Your Business Results?

Dear Marketer,

I take great pleasure in inviting you to our 2nd Digital Marketing Seminar to be held in Beirut for 2 full days on June 17th and 18th, 2010, with a specialized half day workshop: The Email Marketing Masterclass, at the Four Points by Sheraton Le Verdun Hotel.

This is a great opportunity to learn how to develop your digital marketing strategy, to utilize the best internet-based tools to optimize your business operations, as well as obtain the latest know-how on smart marketing through the web and e-mail usage.

The previous edition of the digital marketing seminar held in Beirut last March attracted companies from various sectors, who testified to a 98% satisfaction and stated interest in obtaining more on the topic. Therefore the seminar is presented in its second edition over two days, dedicating more time for the training and presenting a specialized workshop on email marketing for the first time in Lebanon.

I hope that you too will learn and enjoy the presentations by Michael Leander, who is an internationally acclaimed expert on Digital and Direct marketing, and European first rated specialist on E-mail Marketing, and will be offering you a free website review during the training program sessions.

Claim your share of the internet marketing space and Reserve your place now!

Best Regards,

Nasser Chatila General Manager, Global Consultants

6 Reasons to Attend the Digital Marketing Seminar

1 Learn the 7 most important digital marketing trends

2 Get Michael Leander to review and critique your website live on stage

3 Learn how to build an effective web-presence

4 Familiarize yourself with the latest online marketing techniques 5 Benefit from ideas and concepts from Michael Leander’s examples and tips 6 Learn how to effectively drive new and existing customers to your website

Participants at the last Digital Marketing seminar:

Banks

- Fransabank

- Societe Generale de Banque au Liban SAL

- Blom Development Bank

- Union of Arab Banks

- Byblos Bank

Hotels

- Intercontinental Le Vendome Beirut

- Ramada Downtown Beirut

- Markazia Monroe Suites

- City Suite Hotel Beirut

Telecommunications

- Cedar Com

- Broadband Plus

Information Systems & Technology

- Computer Information System

- ITX

- IDN SAL

- ITG Holding

Health Management

- Life Health Management

Tourism

- Casino du Liban

Media & Advertising

- Pikasso

- Right Click

- Layout

- Roof 11

- Voice of Beirut

- Assada Media

Power Systems

- Sakr Group

- Jubaili Group



Facts From the Last Beirut Digital Marketing Seminar, March

2010

Benefits of Attending Full Program

Get full conference material folder

Free copy of Michael’s handbook on the 7 things you should know

Get two certificates: one for the Digital Marketing seminar and one for

the Email Marketing Master-class

Post-event Webinar

Free Website Review

Profile of Participants

From all Sectors & Various Company Sizes



Meet Michael Leander

With more than 20 years of experience in the field of direct marketing, management

and sales, Michael Leander is an internationally recognized expert in the areas of

digital marketing, customer lifecycle marketing management, email marketing and

multi-channel direct/interactive marketing. He has been directly involved in online

marketing since 1994, and he has spoken in front of thousands of people in more

than 25 countries.

As the current elected Chairman of FIMAC, Fedma’s Interactive Marketing Council,

Michael Leander actively contributes to shaping the future of the direct and

interactive marketing industry in Europe and MENA. He is one of the founders of the

Pan European Email Marketing Benchmark – an unbiased email marketing

benchmark study covering more than 20 countries. Recognizing his experience and

insights, Michael Leander also regularly judges direct and interactive marketing

awards around the world.

Email Marketing Expert

Michael Leander is known to be one of the most important permission email

marketing experts in Europe and the Middle East. With 15 years of practical email

marketing experience under his belt, which began as a corporate marketer. Michael

Leander has helped numerous organizations embrace email marketing, he has

worked with global organizations as well as medium sized and entrepreneurial

businesses. His experience covers more than 25 vertical industries. This unique

experience allows Michael Leander to quickly assess how to best implement email

marketing programs in the Middle East and North Africa.

What others say about Michael Leander

The 2nd

Digital Marketing Seminar

"Michael Leander is a true expert and innovator within the direct and interactive marketing arena. His energetic presentations are full of actionable insight, interesting and very entertaining. In my opinion Michael currently is one of the best speakers in Europe. His unique style, ability to engage even "difficult" audiences is remarkable. Highly recommendable.

Jørgen N. Andreassen, Marketing &

Membership Director, FEDMA, Belgium/Norway"

I experienced Michael Leander present the 2 day internet marketing seminar in Cairo and, the least I can say is that it was a remarkable one. Not only was I satisfied to receive what he promised to deliver but really enjoyed observing him "perform" the delivery process. He is a humble, funny yet professional speaker who has profound knowledge and insight in Internet Marketing. I considered the few Arabic words he used as the Crème de la Crème of the great friendly atmosphere he created, Although I am an occasional university instructor myself, I truly valued these 2 days with Michael and would be looking forward to be part of your audience anytime, anywhere.” Khalid Atabani, Chief Information

Officer, Elsewedy Cables, Egypt

I experienced Michael's unique and

hugely engaging personality when he

was one of the speakers at Drayton

Bird's EADIM seminar in London. He

was clear, warmly and engagingly

provocative in his ideas and hugely

compelling. He kept all of our attention

throughout the "graveyard hour". He is

not only a master of his subject, his

personality fills the room. Warmly

recommended”

Michael Trigg, CEO Phoenix

International, United Kingdom

"I heard Michael Leander speak at the Loyalty Marketing Conference in Moscow. And his speech was the most brilliant for me. It was really the best from more than 20 speakers. It made me look to some problems and questions from the other side. I thank him very much for his presentation and I wish him good luck in his business! Pavel Sidorenco, CEO Tellus, Moldova



Program

Digital Marketing Seminar

Day 1: 17 June 2010

08:30-09:00 09:00-9:30 09:30-11:15

11:15-11:30

11:30-12:45 12:45-13:45 13:45-15:15 15:15-16:30 16:30-16:45

16:45-18:00

18:00-18:30

Registration

Welcome and opening addresses by Global Consultants and Sponsors

Your New Marketing Opportunities with Digital Marketing, Michael Leander Digital marketing represents real opportunities for smart, forward leaning companies. This session will take you through the 7 most important trends you need to address as a modern marketer. Break Learn How to Build an Effective Website or Improve it using World-class Marketing Techniques Taking you through the most important components when preparing your website for success, providing tangible input which you can implement the next day. Lunch

The Most Effective and Proven Techniques to Drive Traffic to your Website

In this introduction to effective marketing acquisition techniques, Michael Leander will inspire you to improve your current results. You will see examples of highly effective conversion funnel techniques, learn when to rely on SEO and when to rely on traffic drivers you control 100%. Get your website reviewed Michael Leander will review your website directly from stage. Using his recognized formula for building a successful web presence, he will comment on each website ensuring that you get concrete input to take home Break Creating your own internet marketing plan and more highly valuable tips Your progress will depend on where you are today. At the end of the course, Michael Leander will help seminar attendees develop their own internet marketing plan. - Taking your market, your target audience and your present situation into account, you will outline your

own internet marketing plan. - The plan will help you get the most from this course. You will take away a concrete plan outlining

concrete suggested actions your company should take now and in the near future to best exploit the enormous opportunity internet marketing represents

Certificates Ceremony

Fees per day 299 $

Group Discount

5 people save 5% 10 people save 10%



Email Marketing Masterclass

Day 2: 18 June 2010

08:30-08:45 Welcome and opening addresses by Global Consultants and Sponsors

08:45-10:00 Keynote: The 7 Step Plan to Successful Email Marketing, Michael Leander

Outlining the executive plan you need to know in order to generate results from permission based email

marketing:

• The past and future of email marketing: Learn from others mistakes

• Objectifying email marketing and how to get started

• The hidden gems in email marketing: how do you find them?

• Tracking user behavior and how you can utilize that knowledge

• Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets

10:00-10:15 Break

10:15-11:45 Track 1: How can banks and financial services leverage online marketing and e-commerce to attract new customers, retain existing customers and improve the customer experience. Track 2: How to approach social media to strengthen your brand, acquire new customers and increase your business with existing customers

11:45-12:00 Break

12:00-13:00 “Good products do not sell themselves“ – presentation by German Sacristan, Customer Business

Development Manager for EMEA, Kodak S.A. / N.V.

13:00-14:30 Building your content concept and defining your email marketing value proposition

The content concept and your email marketing value proposition is critical to your success.

• How to build a compelling content concept

• Designing your email marketing value proposition

• Defining your email marketing ecosystem for maximum results

14:30-15:45 WORKING LUNCH

Michael Leander will review your email marketing program live on stage

15:45-17:45 Designing your message to ensure high open- and response- rates

The moment of truth! Is your email messages are opened and responded to?

• How you craft a powerful email marketing message or design a compelling email marketing newsletter

• How you implement Most Wanted Reponses (MWR) to ensure highest possible response rates

• The “dos” and “don’t”s

• The three most important things you need to know to become a successful email marketer

• Key technical aspects you need to take into consideration when crafting your message.

17:45-18:15 Certification Ceremony

5 people save 5% 10 people save 10%

Fees per day 299 $

Group Discount



PLEASE SEND COMPLETED FORM & PAYMENT TO GLOBAL CONSULTANTS Fax: 00961 3 684196 - Email: [email protected] N.B. YOU CAN SEND YOUR REGISTRATION FORM BY E-MAIL, KINDLY COORDINATE PAYMENT DELIVERY PROMPTLY.

_______________ ________________ ____________ _____________ Date Name Signature Stamp

Digital Marketing Seminar Registration Form

17-18 June 2010

[A] Your Contact Information COMPANY NAME:-----------------------------------------------------------------------------------------------------------------------------------------------------------------------

ACTIVITY :------------------------------------------------------------------------------------------------------------------------------------------------ ---------------------------------

ADDRESS:---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

CITY/STATE:-------------------------------------- ZIP/POSTAL CODE: ----------------------------------- COUNTRY:-------------------------------------------------------

PHONE:---------------------------------------------------------- FAX:----------------------------------------------------------------

E-MAIL:---------------------------------------------------------- WEBSITE:---------------------------------------------------------

> PRIMARY CONTACT FOR SEMINAR PARTICIPATION: • MR. • MRS. • MS. • DR. • PROF.

FIRST NAME:-------------------------------------------- SURNAME:----------------------------------------------- POSITION:-------------------------------------------------

DIRECT PHONE:--------------------------------------- FAX:--------------------------------------------------------- E-MAIL:-----------------------------------------------------

□ I am also interested in finding out more about Advertising & Sponsorship Opportunities

□ I am also interested in finding out more about Consltancy

[B] Delegates information: Please register me for:

Option 1: □ 1 DAY SEMINAR (US 299)*

Option 2: □ 2 DAYS SEMINAR (US 500)*

MR. MRS. MS. DR. PROF.

FIRST NAME:-------------------------------------------- SURNAME:----------------------------------------------- POSITION:-------------------------------------------------

DIRECT PHONE:--------------------------------------- FAX:--------------------------------------------------------- E-MAIL:-----------------------------------------------------

* Above Rates are subject to 10% VAT

[C] PAYMENT All payments can be made in cash or by cheque to Global Consultants

Or wired to:

Lebanese Canadian Bank sal, SWIFT: LECALBBE, for credit account no. 160522, Global Consultants sarl.

> BILLING ADDRESS

NAME: ------------------------------------------------------------------------------------- POSITION: --------------------------------------------------------------------------------

PHONE:-------------------------------------------- FAX:------------------------------------------- E-MAIL: -------------------------------------------------------------------------

DIGITAL MARKETING SEMINAR RULES & REGULATIONS

1. PAYMENT & CANCELLATIONS POLICY: by registering you are making a contractual agreement to fulfill payment. Cancellations are not

accepted and global consultants will not be able to refund any fees, but we will do our best to accommodate any change in delegates in case that

is necessary.

2. OTHER MATTERS: The Digital Marketing Seminar is owned and managed by Global Consultants whose main office is at 54 Michael Bakhoum

St., 4th Fl., 12311 Dokki, Giza, Egypt. All matters not expressly covered in the Contract are subject to the reasonable decision of the Organizer,

which decision shall be final.

3. ALTERATIONS: Organizer reserves the right to make alterations in matters affecting technical arrangements and safety. We understand that upon acceptance, this application becomes a contract upon terms and conditions mutually agreed to by the parties. In making

this registration, we agree to comply with the Digital Marketing Seminar Rules and Regulations. This Contract shall bind the parties hereto, their

successors, executors and administrators.

Digital Marketing Seminar in Beirut

Business

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