MPOA and Coyote Marketing Joint Seminar for the Restaurant Consultant membership of the NEW YORK CERTIFIED PUBLIC ACCOUNTANT SOCIETY

Steven Miller Experience

• Corporate Trainer with Time Warner Leisure.• Formal Service Trainer Marriott Corporation.• General Manager of The Depot Hotel, Restaurant

and Banquet Facility.• Owner of Serenity Inn.• General Sales Manager Red Diamond Fountain

Syrup and CO2.• Founder of Coyote Marketing.

Warren Miller Experience

• High-Impact Sales Presentations• P&L Management• Recruiting and Employee Retention • Solution Selling Strategies• Process Improvement Systems

• Performance Assessment• Territory Growth/Development• Conflict Resolution

• Training and Development• Organizational Leadership• Business Value Mapping• Team Building • Strategic Market

Positioning

• Competency Models• Metric Dashboard Design

Making Bar/Restaurants successful using today’s marketing innovations

• Database collection and utilization

• Event driven marketing

• Press release preparation and utilization

• Mobile marketing

• Branding

100% of people consume food and drinks!

So,

If you open some will come!

But,

How do we get them to return?

How do we get more to come?

Data Capturing:Data Capturing: NameName Date of BirthDate of Birth Cell Phone numberCell Phone number E-mail addressE-mail address Miscellaneous infoMiscellaneous info

Techniques :• Guest Comment Cards•Fishbowl Drop

•Register And Win Through Web Site

•Organization Affiliations

•MySpace/CraigsList

Event Driven Marketing• New Menu Release• Wine Tasting / Beer Tasting• Benefits / Not For Profit• Group Gatherings• Personal Events (Birthdays,

Anniversary)• Complimentary Happy Hour • Office Party

Media Notification Press Release Design

1.1. Cannot appear as AdvertisingCannot appear as Advertising2.2. Compose in Third person NarrationCompose in Third person Narration3.3. Details and Facts onlyDetails and Facts only4.4. News Worthiness News Worthiness 5.5. Ample NotificationAmple Notification

DistributionDistribution

1. E-Mail1. E-Mail2. Fax2. Fax3. Postal Mail3. Postal Mail4. Community postings4. Community postings5. Network Organizations5. Network Organizations

Mobile Marketing

• Low Cost vs Direct Mail

• Must Have A Call To Action

• Must Be Well Timed

• 236 million US Americans Have A Cell Phone

Modern Marketing Mediums

• Mobile Billboards• Sports Marketing• Strategically Placed Monitors• Establishment Sponsorship With Other

Community Businesses• Logo Items

BrandingBranding

Logo Exposure

• Everybody Gets A Business Card• Clothing Apparel• Souvenirs, Magnets, Bumper

Stickers• Glassware, Mugs• Community Sponsorships• Web Site• Menus to go and on site• ENDLESS POSSIBILITIES

Branding

Mobile marketing

Press release preparation and utilization

Event driven marketing

Database collection and utilization