Twitter Marketing Seminar
107
Tweet. Tweet. Tweet
Transcript of Twitter Marketing Seminar
Tweet. Tweet. Tweet
www.kylelacy.com
@kyleplacy
Customers are people first.
And buyerssecond.
What do people thrive on?
44%
Why is integration important?
The Transition of Marketing
Communication
What is Twitter?
http://www.twitter.com
Micro-blogging service that enables its users to send and
read other users’ updates known as tweets.
CocktailParty
35-49 Represent 42% of Twitter
Users
Tweets
Text-based posts of up to 140 characters which are displayed on
the user’s profile page and delivered to other users who have subscribed
to them (followers)
@
RT
#
TweetUp
Tiny.Url
Profile
Background
• Give Additional Connection Points
• Picture or Logo• Give a 140-160 Description of
Yourself or Company
Name – Bio - Web
• Brief Keyword Rich Bio• Give a 140-160 Description of
Yourself or Company• Location• Website
Lists
Search
http://search.twitter.com
FriendsEnemies
• Start by following your friends• Watch the conversation and
follow their friends• Follow industry leaders
TweetDeck
www.tweetdeck.com
Desktop Application for Twitter Management
Hootsuite
www.hootsuite.com
Web Based Application for Twitter Management
MOSTGetting the
out of Social Media
MonitoringObjectivesStrategyTechnology
Monitoring
• The Importance of Listening
• Custom Reputation Management
• Google Alerts
–http://www.google.com/alerts
Objectives
• Establish the Rules
• Why are you applying social media?
Strategy
• Time Productivity
• Management of Profiles
• Where are you driving the user?
• Content. Content. Content.
Technology
• What technology are you using?
• What technology are they using?
• What technology are your employees using?
What is a blog?
Injecting traditional
content with Twitter
5 Ways to Combine
1.Social Media andEmail
Google Feedburner
Exact Target
MailChimp
TwitterName
2.TwitterandEvents
Eventbrite
FacebookLinkedINTwitter
3.MarketingResearch
4.TraditionalNetworking
5.LeadGeneration
What You Should Be Doing Tomorrow
• Create Your Social Profiles• Setup lists on both Twitter and
Facebook• Connect with Your Email Database
(Facebook, Twitter, LinkedIN)• Add 10 people to each list
Connect With Me
• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: [email protected]
• Phone: 1-765-610-5965
