Diana Portfolio 2016 - Final Print

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Transcript of Diana Portfolio 2016 - Final Print

  • Diana Rorke Copywriter

    Portfolio 2016

  • Copyright Diana Rorke 2016C

    TV AD

    Product: Mini Cooper Convertible

    Length: 45

    Insight: Car enthusiasts find joy in riding in new cars.

    Big Idea: Mini is not just for the hip and trendy. It is a riveting motoring experience.

  • Copyright Diana Rorke 2016C

    Audio Visual

    Music (Up and under throughout) Billy Joel, Uptown girl.

    SCENE 1

    SFX: Chatter of the students. A group of students walking into a school building.

    SCENE 2

    SFX: Teacher speaking in the background.

    We see a boy pass a note to a girl.Please is scribbled on the page.She looks at him and shakes her head.

    SCENE 3

    SFX: Sounds of people talking.

    The boy and girl are sitting with their friends at lunch.When they make eye contact, the boy gives her puppy dog eyes. She shakes her heads and smiles.

    SCENE 4

    SFX: Wind blowing. Girls chatting. The girl is on the field.The boy sitting with a group of people on the stands all holding a board.Together the boards spell out the word, please.She giggles and runs into the change rooms.

  • Copyright Diana Rorke 2016C

    SCENE 5

    FVO1: Okay, only if you promise not to do it again. The boy waits outside school for the girl.

    He gives her puppy dog eyes again.

    She shakes her head but eventually agrees, on the con-dition that he doesnt do it again.

    He gives her a cheeky smile and nods.

    SCENE 6

    SFX: Cars driving past.

    FVO1: Thanks for walking me home.

    The couple is walking home together, playfully nudging one another.

    They stand outside her house with the Mini convertible in the background.

    She thanks him for walking her home.He looks excited.

    SCENE 7

    SFX: Front door opens

    FVO2: Andrew, you really didnt need walk Julia home again.

    MVO: Just making sure she gets home safely.

    FVO2: Cmon, let me give you a lift home.

    ANNCR: Introducing the new Mini Convertible. Its worth the effort.

    The mother walks out the house looking casual and speaks to the boy.

    She offers the boy a lift home.

    He accepts and runs to the car.

    The girl rolls her eyes and all three of them get into the car.

    Cuts to all three of them driving off in the Mini converti-ble.

    Mini Logo appears. Its worth the effort.

  • Copyright Diana Rorke 2016C

    Radio Ad

    Anti-Smoking Campaign

    Length: 30

    Creative Rationale:

    Insight: People who smoke cigarettes only think about the current cigarette they are smoking, but tend to forget about all the cigarettes they have smoked in the past.

    Big Idea: To create awareness to smokers by showing them the effects smoking has, enticing them to stop.

  • Copyright Diana Rorke 2016C

    Every 5 minutes, a short ad of a wheezing cough will play randomly on the radio station. Every hour, the coughing sounds will run for 15 seconds along with the announcer.

    SFX: (15 seconds) Heavy, wheezy coughing.

    Anncr: The cigarette you just smoked, was bearable. But what about the 100s if not 1000s youve already smoked? Dont let smoking drag your health down. Put smoking out for good.

  • Copyright Diana Rorke 2016C

    Radio Ad

    Client: Reptilians

    Length: 30

    Creative Rationale: Insight: Aimed at people who live busy lives, who like

    living in clean houses (no fur on furniture and clothes, no ripped or torn clothes) but still want to own a pet.

    Big Idea: To create an advert showing the advantages of owning a reptile through the disadvantages of owning a furry animal.

  • Copyright Diana Rorke 2016C

    MVO (Solemn tone):

    I promise not to chew your new, imported Italian shoes.

    I promise not to jump on your boss when he comes over for that important business deal.

    I promise not to keep you up all night with my late night howls and barking.

    I promise you wont have to feed me every single day.

    I promise I wont ruin your furniture or leave fur all over your clothes.

    What I do promise, I will love you always.

    Anncr: Life is all about fi nding the right partner, fi nd yours at Reptilians. Make your way to our store and fi nd an exotic pet that best suits you.

  • Copyright Diana Rorke 2016C

    Radio Ad

    Client: Disprin Length: 30

    Creative Rationale:

    Insight: Pains and aches may occur at the most inconvenient times.

    Big Idea: Disprin provides fast and effective relief from pain.

  • Copyright Diana Rorke 2016C

    FVO (aged 9): Aha! Great move, but I bet you didnt see this coming.

    SFX: Thud - Chess piece being moved.

    MVO (Aged 11): Hmmm

    SFX: Thud - Chess piece being moved.

    FVO: Ahh man.

    SFX: Thud - Chess piece being moved.

    MVO: Check.

    SFX: Thud - Chess piece being moved.

    FVO: Aww, look at that. A queen left all defenseless.

    SFX: Thud - Chess piece being moved.

    MVO: Oh no, my queen!

    SFX: Thud - Chess piece being moved.

    FVO: Well look how this game has changed!

    SFX: Thud - Chess piece being moved.

    FVO: Checkmate.

    MVO: No but how?

    ANNCR: Dont let a headache stop you from doing your best. Instead take Disprin, its fast and effective pain relief can help you beat your headache.

    FVO: Ha-ha, I beat you! I cant believe I actually beat you! Sucker!

    TAG LINE: Disprin. It works where it hurts.

  • Copyright Diana Rorke 2016C

    Client: Darling BrewLength: 30

    Creative Rationale:

    Insight: People work hard and live stressful lives. We want to help them relax.

    Big Idea: Darling Brew will help you when youre stressed.

  • Copyright Diana Rorke 2016C

    Radio Ad

    SFX: Offi ce noises (Up and under throughout).

    MVO (Sarcastic tone): I love my job. Honestly I do. I wake up, come here to deal with peoples debt crisis. Lovely. Not to mention their fraud cases. Claiming their money was stolen (emphasis on this word) from their account.

    The real moving thing about my job, is dealing with all the Fong Kong money that I have to throw out. Look, this buffalo only has one eye. They didnt even print the other one!But you know, the one thing that I can bank on, is the support from my darling.

    SFX: Beer being opened.

    Crack one of these open and Im sorted. Some people call it drink-ing on the job. I call it keeping sane on the job.

    ANNCR: We get it, work can be stressful. Unwind with a Black Mist from Darling Brew. Cheers to guilty pleasures! Darling Brew Stop stressing, start crafting.

    Drink responsibly. Alcohol is not for sale to persons under the age of 18.

  • Copyright Diana Rorke 2016C

    Audio VisualsMusic (Up and under throughout):The Ting Tings - Thats Not My Name

    SCENE 1

    FVO: Hello Snappies! Okay so, Im gonna show you a day in the life of, me on set! Okay, I just wanna tell you something real quick

    My job is suuuper stressful! Like, people think that because I have a pretty face, and pretty hair, and also pretty eyes, and a pretty smile

    Beautiful, blonde woman sitting on a stool. Just her in the shot. Twirling her hair. With the butterfl y crown fi lter. Snapchat ends. A new one starts.

    Snapchat ends. A new one starts.

    SCENE 2

    FVO: Yeah, they think that its easy to stand in front of a camera and pout.

    Her on a photo shoot, pouting.

    Snapchat ends. A new one starts.SCENE 3

    FVO: They need to understand that this is a dog eat dog career which is kinda weird be-cause I dont eat anything.

    Her getting her hair and make- up touched up on shoot.

    Snapchat ends. A new one starts.

    Back to the woman holding the camera. Dog fi lter on.

    Snapchat ends. A new one starts.SCENE 4

    FVO: *Sighs* I have to admit though, I do have cheat days.

    *Chuckles* Not the Brad Pitt kinda cheat days!

    Woman sitting on the stool again, with the fl ower crown fi lter. Flicks hair.

    Snapchat ends. A new one starts

    TV ADLength: 45

    Snapchat Filters used.

  • Copyright Diana Rorke 2016C

    SCENE 5

    FVO: And on those days, I grab myself a Darling. One that wont complain about how many selfies I take, or make fun of my Snap-chat filters!

    Woman in selfie portrait, walking down a passage.

    Snapchat ends. A new one starts

    SCENE 6

    FVO: But one of these darlings

    ANNCR: We get it, work can be stressful. Unwind with a Black Mist from Darling Brew. Cheers to guilty pleasures!

    Darling Brew Stop stressing, start crafting.

    Drink responsibly. Alcohol is not for sale to persons under the age of 18.

    Opens fridge, pulls out a bottle of Darling Brew (Black Mist) and starts drinking it.

    Snapchat ends.

    Darling Brew Black Mist appears.

  • Copyright Diana Rorke 2016C

    Client: The South African Guide Dog Association for the Blind.

    Creative Rationale:

    Insight: We aim to raise money for the The South African Guide Dog Association for the Blind by partnering with Torga Optical.

    Big Idea: Give people the idea of what its like to be

    blind.

  • Copyright Diana Rorke 2016C

    Cant see the tomato sauce stain on your

    chin?

    Cant see? For some people this is permanent. Help improve the lives of visually impaired people by visiting our Torga Optical store. R10.00 of every purchase will be donated to the South

    African Guide Dogs Association for the Blind.

    These posters will be placed on bathroom mirrors in selected shopping malls and restaura