Creuna morgenbriefing dec 2013 - COPE model

Choose among many Layouts Right-click on slide and select Layout

Darker colours You’re basically free to use the different

saturations of the colours, but we still recommend these second to darkest ones

Our five basic colours Yellow, Blue, Red, Green and Grey

These are the colours we use for backgrounds

Change background colour 1. Click on slide

2. Choose Format Background 3. Select Fill and choose your colour

4. Click OK

Insert client logo 1.  Select placeholder 2.  Choose Insert from top menu 3.  Choose Picture from file 4.  Select client logo 5.  Click OK

To view drawing guides 1.  Right click on slide and select

’Grid and Guides...’ 2.  Check ’Display drawing

guides on screen’ 3.  Select OK

Create Once, Publish Everywhere

Mette Schou Andersen @mettecharita

© Creuna

Your way to sustainable, AWESOME content

Liv Madsen @livmadsen


Darker colours You’re basically free to use the different saturations

of the colours, but we still recommend these second to darkest ones





4. Click OK

What we’ll cover today

Welcome

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How to work with COPE Sustainable content strategy to support COPE – based on relevant customer cases








4. Click OK

Hi-Fi Klubben

Today’s main case: The challenges of

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© Creuna

Gap in experience + new target groups

+ new channels + competition








4. Click OK

We all face the same reality

But these challenges are not just Hi-Fi Klubben’s

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In some cases you may want background images 1. Click on Picture icon

2. Find image, select OK Size of image=1500x844 px

(2000x1126 px for even better quality)

Click Increase Indent button to get predefined ‘quote-name’ font

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http://www.flickr.com/photos/lyza/7382235106


“Get your content ready to go anywhere because it’s going to go everywhere.”

- Brad Frost








4. Click OK

COPE

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Sounds like a job for


Content distribution

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CMS API Presentation layers

For more details about the NPR API, see http://www.slideshare.net/zachbrand/npr-api-create-once-publish-everywhere

create +maintain

connect+distribute

present

present

present


1. Reusable content 2.  Structured content 3.  Presentation-independent content 4.  Meaningful metadata 5.  Usable content management interfaces

5 key elements

© Creuna From Karen McGrane’s Content Strategy for Mobile


Multiple formats

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1.  Reusable content

2. Structured content 3.  Presentation-independent content 4.  Meaningful metadata 5.  Usable content management interfaces


5 key elements


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�Thinking about where content will “live” on a

“web page” is pretty 1999.

Original image: http://www.flickr.com/photos/28567825@N03/3496269460

Lisa Welchman, @lwelchman


chunk noun | piece, block, mass, portion, lump, slab, hunk, nugget, wad, dollop (informal), wodge (Brit. informal) Cut the melon into chunks.

Collins Thesaurus of the English Language – Complete and Unabridged 2nd Edition. 2002 © HarperCollins Publishers 1995, 2002 Image: http://www.flickr.com/photos/62116165@N00/4028464605

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1.  Reusable content 2.  Structured content

3. Presentation-independent content 4.  Meaningful metadata 5.  Usable content management interfaces


5 key elements


To add pre-formatted bullet text please use the

Increase/Decrease Indent buttons found in the

Top-PowerPoint menu

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1.  Reusable content 2.  Structured content 3.  Presentation-independent content

4. Meaningful metadata 5.  Usable content management interfaces


5 key elements


© Creuna

Customer club user reviews Product db

Products + supporting content

website

EPiSERVER Inspiration articles

chunks

member app? content ads?

Meta data

Metadata connects repositories

A P I


1.  Reusable content 2.  Structured content 3.  Presentation-independent content 4.  Meaningful metadata

5. Usable content management interfaces


5 key elements








4. Click OK

Content strategy Sustainable

© Creuna


© Creuna

7 out of 10 multi-device users

expect the same quality of content experience across all their digital devices

source http://www.vibrantmedia.co.uk/

Quality matters




Top-PowerPoint menu content is a vital part of your product

© Creuna

In the age of the customer




Top-PowerPoint menu

“Sustainable content is content you can create–and maintain–without going broke, lowering quality […], & working employees into nervous breakdowns.”

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Erin Kissane, The Elements of Content Strategy


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governance structure

substance workflow

Model from Content Strategy for the Web by Kristina Halvorson and Melissa Rach

CORE STRATEGY

Elements of a sustainable content strategy


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structure

substance


CORE STRATEGY


Content components


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governance

workflow


CORE STRATEGY


People components


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substance workflow


Content components

People components

CORE STRATEGY



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substance workflow


CORE STRATEGY

Substance What kind of content do we need to target & empower our customers…?



Not all you have, but what customers need


Not all you have, but what customers need

Task based User facing

Relevant Valuable


© Creuna

Content inventory & audit

What do you have & what do you need?








4. Click OK

Hi-Fi Klubben Release the power of

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© Creuna

brand persona +tone of voice

+content design




Darker colours You’re basically free to use the different saturations of

the colours, but we still recommend these second to darkest ones


2. Choose Format Background 3. Select Fill and choose your colour and click OK

© Creuna

PASSIONERET men ikke overgearet

MODIG men ikke vanvittig

KOMPETENT men ikke elitær

CUSTOMER-CENTRIC men ikke dominerende

HUMORISTISK men ikke barnagtig

TROVÆRDIG men ikke forstokket

UFORMEL men ikke sjusket


Key Drivers

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relevance +choice

+exploration +empowerment


Constructed narrative to aid research

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High-level

In-depth


Constructed narrative to aid research

© Creuna

High-level

In-depth

product presentation

Hi-fi klubben review highlights

Technical specs

User reviews

demo Editorial on features

Brand overview

complementing products accessories


© Creuna

product presentation chunk

Hi-fi klubben review chunk

Highlights chunk


© Creuna © Creuna


substance workflow


CORE STRATEGY

Structure How is content prioritized, formatted, structured & displayed…?









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reusable

Structure Metadata Flexibility

+ =




Top-PowerPoint menu

Content Management Systems

© Creuna http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere




Top-PowerPoint menu

“The goal of any CMS should be to gather enough information to present the content on any platform, in any presentation, at any time.”

© Creuna http://blog.programmableweb.com/2009/10/13/cope-create-once-publish-everywhere


Tag it!

metadata


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substance workflow


CORE STRATEGY

Workflow What processes, tools & human resources are needed to create a sustainable workflow… ?



Write for the chunk, not for the page


http://www.flickr.com/photos/andymangold/4335794366


WYSIPAL

© Creuna

What You See Is Probably a Lie

But… our CMS has

WYSIWYG

#WYSIPAL – yeah, I coined that. You’re welcome. – @livmadsen


Learn to love metadata

Tags are your new best friends


Insert image in background 1. Click on image placeholder

2. Choose Insert/Click Picture-button 3. Select image and click OK

Size of image=1500x844 px (2000x1126 px for even better quality)

Start small, show value

© Creuna


© Creuna

NPR presentation layer examples

More on http://www.slideshare.net/zachbrand/npr-api-create-once-publish-everywhere

Story on npr.org


© Creuna

NPR presentation layer examples

From http://www.slideshare.net/zachbrand/npr-api-create-once-publish-everywhere

iPhone App Android App Mobile Site




Make a new slide to add or change the icons by using graphics from www.iconmonstr.com





Thanks :) Liv Madsen Senior Frontend Developer Mette Schou Andersen UX & Content Strategy Lead

@livmadsen @mettecharita

© Creuna

Make a new slide to add or change the icons by using graphics from www.iconmonstr.com

@creuna_dk

Creuna morgenbriefing dec 2013 - COPE model

Technology

Transcript of Creuna morgenbriefing dec 2013 - COPE model