Creuna & Adobe seminaari 2014-03-04

CreunaA leading agency for a connectedworld

Jani KekkonenCEO, Creuna Finland

What we do

© Creuna

business+design

+technology

e-commercecompany sitesinformation sites & portalsbrand sitesintranetcustomer experience designservice designbranding and advertisingcontent managementonline marketingcampaignsmobilesocial mediaseo/semanalytics & insightscontent production…

For Example …

Aarhus

Helsinki

Oslo

Gothenburg

Copenhagen

Stockholm

Stavanger

Where we are

© Creuna

Helsingborg

Arla

© Creuna

We bring Arla closer to their consumers, and help them to cultivate the digital land.

Brand strategy, new identity and tons of stuff to tell the world that we’re here to stay

Rottefella

© Creuna

We’re helping residents to take part in the city’s many offers, services, events and continued development via world-class digital solutions.

City of Stockholm

© Creuna

Nordea

© Creuna

The Copenhagen Metro takes about 150,000 people to work, shopping and to the airport every day, with minimal delays. We make sure that their digital services and solutions run just as efficiently.

Metro

© Creuna

eCommercein2014

Creuna - A leading agency for a connected world

© Creuna

“pile it high and sell it cheap”

- Jack Cohen, Founder of Tesco

© Creuna

7 out of 10eCommerce

follow Amazon strategy1) Supreme

selection2) Lower price

source http://www.vibrantmedia.co.uk/

Foreign competition

+prices & vat+itella

+returned goods

© Creuna

Local challenges

© Creuna

don’t think digital

is like it’s 1999

Original image: http://www.flickr.com/photos/28567825@N03/3496269460 Original catchphrase by the brilliant Karen McGrane

Bye bye,channelsilos

Personalization#6

• Entry information• Channel, device, search, location…

• Current behavior

• Past behavior (CRM)

Personalization criteria

© Creuna

Social& social selling

#8

thanks!Jani KekkonenCEO, Creuna Finland

creuna_FI CreunaFinlandwww.creuna.fi

[email protected]

Creuna & Adobe seminaari 2014-03-04

Marketing

Transcript of Creuna & Adobe seminaari 2014-03-04