Design thinking for ledereNettverk for nettverk, fremtidens ledere, Virke

9. juni 2016Ole Morten Damlien, adm. dir. Creuna

Darker coloursYoure basically free to use the different saturations of the colours, but we still recommend these second to darkest onesOur five basic coloursYellow, Blue, Red, Green and GreyThese are the colours we use for backgrounds

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Hvorfor?

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Hvordan omsette reelle og forretningskritiske problemstillinger til konseptuelle og kreative lsninger som har implikasjoner langt utover neste uttak?

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Hva snakker vi om nr vi snakker om design?etter mer eller mindre gjennomtenkte kriterier,i jakten p mer eller mindre forretningskritiske mlsetninger.InngangspartierAlt vi ser rundt oss (som ikke er naturskapt) er designet.TastaturerAnsettelsesprosesser

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Designfaget i utviklingDesign1.0Tradisjonell designDesign2.0Produkt-/servicedesignDesign3.0Organisasjons- og endringsdesignDesign4.0Design for sosial transformasjonKommunikasjons- utfordringerProduktutfordringerTjenesteutfordringerOpplevelsesutfordringerSystemutfordringerOrganisasjonsutfordringerBransjeutfordringerStatsutfordringerSamfunnsutfordringerGlobale utfordringerModell fra Humantific

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Hva snakker vi om nr vi snakker om design?nskeligVil brukerne ha det?LevedyktigBr vi gjre det (business)?GjennomfrbartKlarer vi gjre det?

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Heres how we work: Somebody calls up with a project; we do some stuff; and the money follows.Tim Brennan, Apple Computer Inc. (~1990)

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KatedralBrs

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I problemet ligger lsningen jo vanskeligere problem, jo strre er muligheten til innovasjon

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Dagens problemer er svrt annerledes enn grsdagens

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Egenskaper for besvrlige problemer (wicked problems)Det stopper aldri2Du forstr ikke problemet fr du har utviklet lsningen1Alle besvrlige problemer er unike og nye4Hver lsning fr bare n sjanse5Lsningen p problemet er ikke ndvendigvis riktig eller galt3Det er ingen opplagte alternative lsninger6

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Fordi det finnes wicked problems, s finnes det design thinking.

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Hva?

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Design thinking en skalerbar tilnrming som kan hjelpe deg med kundeorientert innovasjon

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Hva er design thinking?

Tjeneste-design?

Opplevelses-design?

Systemisk design?

UX design?

Industri-design?

Produkt-design?

Forretnings-design?

Grafisk design?

Interaksjons-design?

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CreunaHvordan kan vi skrive ut design thinking?

Evnen til kombinere empati i et problems kontekst,kreativitet til generere innsikt og lsninger, ograsjonalitet til analysere og tilpasse lsninger til konteksten.

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Kreativitet og rasjonalitet gir balanse

The Prediction Gap, The design of business, Roger Martin100% reliability100% validity50/50 mixAnalyticalthinkingIntuitivethinkingDesignthinking

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Hvordan?

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Det finnes mange metoder som tar opp i seg de viktige prinsippene

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Business Model & Value proposition canvas (Strategyzer )

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Business Model & Value proposition canvas (Strategyzer )

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@d.schoolsDesign thinking processEmpathizeDefineIdeatePrototypeTest

By Guido KovalskysYES! and...YES! and...YES! and...YES! and...YES! and...YES! and...BUILD to last LEARNSHOW, dont tellSearch for rich stories and find someLOVEMy design thinking CHEAT CHEETStart all over(do it as many times as possible)User+ need+ insight= POV(point of view)

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British Design Councils Double Diamond

ProblemSolutionDiscoverinsight into the problemDefinethe area to focus uponDeveloppotential solutionsDeliversolutions that work

Design briefProblem Definition

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IDEOshuman centred design ideology

Creuna

InspirationI have a design challengeHow do I get started?How do I conduct an interview?How do I stay human-centered?IdeationI have an opportunity for designHow do I interpret what ive learned?How do I turn my insight into tangible ideas?How do I make a prototype?ImplementationI have an innovative solutionHow do I interpret what ive learned?How do I turn my insight into tangible ideas?How do I make a prototype?CONVERGE >DIVERGE >CONVERGE >DIVERGE >

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Designledelse: integrert kunnskap, ydmykhet og motKryss-disiplinrt

Kreativt

Kontinuerlig, iterativt

Menneske-sentrert

Involverende

Fortellende

Mlrettet og datadrevetInnovativt

Creuna

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Case

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Creuna

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OppsummeringHvorfor?Hva?Hvordan?CaseProblemet ditt er strategisk tft

Du vil komme i gang raskt og du vil gjre det riktigDu m bruke:EmpatiKreativitetRasjonalitetBegynn raskt, men lr av designerne-> Designledelse

Tenk p hvordan du som er nrme brsen kan bidra

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Takk for megOle Morten Damlien, adm. dir. Creunacreuna.no

info@creuna.no

+47 22 92 66 66

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Change background colour1. Click on slide2. Choose Format Background3. Select Fill and choose your colour4. Click OKDarker coloursYoure basically free to use the different saturations of the colours, but we still recommend these second to darkest onesOur five basic coloursYellow, Blue, Red, Green and GreyThese are the colours we use for backgrounds

Choose among many LayoutsRight-click on slide and select LayoutAlways choose the best suited layout when adding slides to your presentation

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