A STUDY ON COMPETATIVE ANALYSIS OF MECAPLAST (INTERIOR PARTS) IN AUTO

COMPONENT MANUFACTURING INDUSTRY

MAIN PROJECT

Submitted to the

SRM SCHOOL OF MANAGEMENT

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINSTRATION

By

ASWINUnder the guidance of

Ms. Nisha Ashokan, Asst.Professor (S.G)

SRM SCHOOL OF MANAGEMENTSRM UNIVERSITY

KATTANKULATHUR 603 203

SRM SCHOOL OF MANAGEMENT

CHENNAI -603203

Department of Management studies

FINAL PROJECT REPORT

MARCH 1ST, 2014 TO APRIL 30TH, 2014

This is to certify that the project entitled

A STUDY ON COMPETATIVE ANALYSIS OF MECAPLAST (INTERIOR PARTS) IN AUTO COMPONENT MANUFACTURING INDUSTRY

Is the bonafide record of project work done by

Aswin Kumar S

Register No: 3511210181

of MASTER IN BUSINESS ADMINISTRATION during the year

2012 – 2014

---------------------- -----------------------------------

Project Guide Head of the Department

Submitted for the Project Viva-Voce examination held on

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------------------------- ----------------------

Internal Examiner External Examiner

CONFIRMATION LETTER

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COMPLETION CERTIFICATE

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DECLARATION

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I affirm that the project work titled A STUDY ON COMPETATIVE

ANALYSIS OF MECAPLAST (INTERIOR PARTS) IN AUTO

COMPONENT MANUFACTURING INDUSTRY being submitted in partial

fulfillment for the award of MBA (Master of Business Administration) is the

original work carried out by me. It has not formed the part of any other project

work submitted for award of any degree or diploma, either in this or any other

University.

(Signature of the Candidate)

Aswin Kumar S

3511210181

ACKNOWLEDGEMENT

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The materialization of this report has witnessed innumerous contributions

from numerous people in the form of selfless criticism, valuable suggestions and

above all power packed words of motivation.

I would like to express my sincere thanks to Dr.Jayashree Suresh, Dean,

SRM School of Management, Chennai who has been generous in providing all

necessary facilities in carrying out Master of Business Administration program.

I am grateful to Dr. V.M.Ponniah, Academic Associate, SRM School of

Management, for his constant support throughout the duration of study.

I would like to express my sincere thanks and gratitude to my internal

guide Ms. Nisha Ashokan, Asst.Professor (S.G), SRM School of Management,

Chennai, for his timely and valuable help for the successful completion of the

project.

I wish to take this opportunity to thank Mr. A. Senthil Raja, Manager

Marketing & Sales, Mecaplast, Chennai, for his profound guidance and

encouragement throughout the project.

I express my gratitude to my beloved parents for their constant

encouragement during the period of my project work.

ABSTRACT

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The study has been taken on the topic “A Study on competitive analysis of

Mecaplast (Interior Parts) in Auto component manufacturing industry, to analyze

the competitive position of Mecaplast, the strength and weakness of its

competitors and identifying the areas which require attention to improve their

service.

This paper analyses the determinants of competitiveness of Mecaplast in auto

industry sector over their competitor, based on an observation through Internet

and a quantitative analysis of secondary data.

The collected data was analyzed using various tools like Company profile Matrix,

Rank Matrix, SWOT Analysis, Product matrix. And the results were represented

in Charts for better understanding. Based on the findings suitable suggestions

were provided.

TABLE OF CONTENTS

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S.No TITLE PG.NO1 Confirmation Letter 32 Completion Certificate 43 Declaration 54 Acknowledgement 65 Abstract 76 List Of Tables  97 List Of Figures  108 List Of Abbreviation  109 CHAPTER - 1 11

10 Introduction 12 - 2111 Review Of Literature 21 - 2312 Objective Of Study 2313 Scope 2415 Significance Of The Study 2416 Limitation 2417 CHAPTER - 2 2518 Company Profile 26 -33 19 Industry Profile 33 -35 20 CHAPTER - 3 3621 Research Methodology 37 -3822 CHAPTER - 4 3923 Data Analysis and Interpretation 40- 6024 CHAPTER - 5 6125 Findings 62 26 Suggestions 63 27 Conclusion 6328 Bibliography 64

LIST OF TABLES

TABLE No.

TITLE OF THE TABLE PG.NO

1.1 Shows International Trade of Major Auto Component  21

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2.1 Revenue in M€/Workforce   304.1 Showing Injectoplast Company profile matrix in India  40 -414.2 Showing Visteon Company profile matrix in India  42 -434.3 Showing Polyplastics Company profile matrix in India  43 -444.4 Showing Montaplast Company profile matrix in India  454.5 Showing Mecaplast Company profile matrix in India  46 -474.6 Showing Injectoplast Company profile matrix in Global  47 -484.7 Showing Visteon Company profile matrix in Global  48 -494.8 Showing Montaplast Company profile matrix in Global  49 -514.9 Showing Mecaplast Company profile matrix in Global  51 -52

4.10Showing the Ranks & % for Mecaplast over their competitor in Indian Region

 54

4.11 Showing the Ranks & % for Mecaplast over their competitor in Global  564.12 Criteria for Rank Matrix  574.13 SWOT analysis for Injectoplast  574.14 SWOT analysis for Visteon  584.15 SWOT analysis for Polyplastics  584.16 SWOT analysis for Montaplast  59

4.17 SWOT analysis for Mecaplast 59

4.18 Product Matrix  60

LIST OF FIGURES S

No.TITLE PG.NO

1.1 Represents Auto Component Turn-over in India  151.2 Represents - Automotive Component Market Share in India  172.1 Represents Mecaplast group Overview  282.2 Revenue by Product line  302.3 Customers  312.4 Chennai Plant  35

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2.5 Interior Parts  35

4.1Showing the Ranks & % for Mecaplast over their competitor in Indian Region

 54

4.2 Showing the Ranks & % for Mecaplast over their competitor in Global  56

LIST OF ABBREVIATIONS

S. No. ABBREVATIONS

1 ACMA - Automotive Component Manufacturers of India2 JV - Joint Venture3 R&D - Research & Development

CHAPTER – 1

- INTRODUCTION - REVIEW OF LITERATURE

- OBJECTIVES - SCOPE

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- SIGNIFICANCE - LIMITATIONS

INTRODUCTION

Market Overview –

The Indian automotive component industry is small in size compared to the

world market (INR740,000 Crores). The industry has been experiencing a

high growth rate of 27 percent over the period 2001-06 and is expected to

grow at a rate of 13 percent over the period 2006-14. The quality of components

made in India has improved significantly in the last decade and about 11 Indian

auto component companies have won the Deming prize so far. India is estimated

to have the potential to become one of the top five auto component economies by

2025.

Export Scenario -

In 2006-07, automotive component exports from India were worth INR

11,200 Crores and are expected to reach INR 84,000 Crores in 2016. While

growth rate of exports has been 38 percent during 2002-06, the export is expected

to grow by 24.4 percent during 2006-15. India exports a vast range of automotive

chassis and components. The major component categories that have shown a

healthy growth in exports are vehicle components and accessories, transmission

shaft and cranks, drive axles, starter motors, generators, and bumpers. The

driving force behind India’s growing automotive components exports in the past

has been higher exports by Indian subsidiaries of global OEMs and tier-I

manufacturers.

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Key Product Categories and Segments for Exports –

The engine components segment is technology and capital intensive and is likely

to be dominated by the existing major firms in the short to medium term. Engine

technology is expected to move towards superior design (for optimal fuel

consumption and lesser emission), thus access to such technologies will be limited

to the existing major firms. Among drive transmission and steering components,

the steering systems are among the critical components of a four-wheeler. The

capital and technology intensive nature of the segment acts as an entry barrier for

companies in the unorganized segment

Major Characteristics –

The Indian auto component industry is a thrust sector for India. The direct

employment generated by the medium and large firms in the organized sector is

2.5 lakhs. In terms of location, over 70 percent of the automotive components

companies are situated in either the northern or western regions.

Delhi, Pune, and Chennai have traditionally been the most important

clusters for the automotive components segment in India. The industry has

500 medium and large key participants in auto components in the organized

sector, along with 6,000 ancillary units. The unorganized sector

predominantly caters to the aftermarket. Manufacturers in this sector operate

independently with little investment and on a small scale. They generally produce

components based on copied drawings and their quality is below average. Most

components required by the Indian automobile industry are manufactured locally.

Import dependence is estimated to the tune of 13.5 percent of the domestic

demand.

Background –

The Indian auto component industry is balanced in its contribution at components

level like engine parts (31%), drive transmission and steering parts (19%), body

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and chassis (12%), suspension and braking parts (12%), equipment’s (10%),

electrical parts (9%) and other components (7%). The auto component industry

is capable of producing high quality products at low cost. The industry’s initiative

in setting up world class shop floor practices and quality practices have

helped them to be recognized as a force to reckon with in the auto

component suppliers’ league. Major automobile companies all over the world

are sourcing products from Indian auto component manufacturers. The

Indian auto component manufacturers have made their presence felt in all product

categories.

Auto Component Industry in India: An Overview

Introduction – The Indian automotive components industry has emerged

as one of India's fastest growing manufacturing sectors and a globally

competitive one. The total global auto components trade was worth INR 740,000

Crores in 2006-2007 and is expected to grow to INR 7,000,000 Crores in 2015.

The auto component sector in India generated sales of about INR 60,000 Crores in

2006-07. The ACMA-McKinsey Vision 2015 document estimates the

potential for the Indian auto component industry to be INR 160,000 Crores

to INR 180,000 Crores by 2016. In 2006-07 automotive component exports

were worth INR 11,200 Crores and expected to reach INR 72,000 Crores

in 2015.

The industry has been experiencing a high growth rate of 27 percent over the

period 2001-06 and is expected to grow at a rate of 13 percent over the

period 2006-14. Similarly, while growth rate of exports has been 38 percent

during 2002-06, the exports are expected to grow by 24.4 percent during

2006-15. The quality of components made in India has improved

significantly in the last decade and 11 Indian auto components’ companies

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have won the Deming prize so far. India is estimated to have the potential to

become one of the top five auto component economies by 2025.

Total Automotive Component Market in India -

Indian automotive components are now part of many major markets in North

America and Europe. Around 70 percent of these are exported auto components

bought by global majors such as General Motors, Ford Motor and Daimler

(formerly DaimlerChrysler), among others. India has a strong auto component

base for various mechanical, electrical and electronic components. Many auto

component companies are home grown and have a strong background. When

Maruti Udyog started operations, many Japanese companies formed joint ventures

with companies in India and also set up world class manufacturing facilities in

India. Many Indian companies through their association with Maruti upgraded

all facets of their business including productivity, quality, and delivery

systems, among others. Entry of many multi-national vehicle manufacturers

from Korea, Europe and US in India from 1995 onwards enabled global

component suppliers to enter India in a big way.

Figure – 1.1: Represents Auto Component Turn-over in India, 2001 – 2006

(Expected Turnover by 2016)

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Market overview -

India's component industry has achieved the capability to manufacture the

entire range of auto components, such as engine components, drive and

transmission components, suspension and braking components, electrical

components, and body and chassis components. Engine components make up

nearly a third of all exports of auto components from India.

The automotive component industry caters to three broad categories of the

market:

1) Original equipment manufacturers (OEM) or vehicle manufacturers comprise

25 percent total demand

2) Replacement market that comprises 65 percent of the total demand

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3) Export market that comprises primarily of international tier-I suppliers

and constitutes 10 percent of total demand

The key segments of the Indian automotive-component market include:

Engine components (31 percent): Engine components fall into three

broad categories— core engine components, fuel delivery system and

others. This also includes products such as pistons, piston rings, engine

valves, carburetors, and diesel-based fuel delivery systems. This is the

most critical component and requires high involvement from the supplier.

Drive transmission and steering components (19 percent): Gears,

wheels, steering systems, axles and clutches are the important components

in this category.

Body and chassis (12 percent)

Suspension and braking components (12 percent) - These include

brakes, leaf springs, shock absorbers

Equipment (10 percent) - This includes headlights, dashboard

instruments

Electrical components (9 percent) - The main products in this

category include starter motors, generators, spark plugs and distributors.

Others (7 percent) - Sheet metal components and plastic molded

components are two of the major components in this category.

Figure – 1.2: Represents - Automotive Component Market Share in India

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Characteristics of the Indian Automotive Components Industry –

Thrust sector of India

The Indian auto component industry is a thrust sector in India. The direct

employment generated by the medium and large firms in the organized sector is

250,000 man-years.

Geographical spread of the industry

In terms of location, over 70 percent of the automotive components companies are

situated in either the northern or western regions. NCR/ Delhi, Pune, and

Chennai-Bangalore have traditionally been the most important clusters for the

automotive components segment in India. With Tata setting up its manufacturing

unit in Singur, West Bengal and its existing manufacturing base in Jharkhand,

eastern regions is likely to emerge as an equally important cluster.

Low volume and fragmented industry

There are over 500 small, medium and large players in auto components in

the organized sector along with 6,000 ancillary units. Most of these companies in

India are family-owned businesses. The unorganized sector predominantly caters

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to the aftermarket. Manufacturers in this sector operate independently with little

investment and on a small scale.

Low import dependence

Most components required by the Indian automobile industry are manufactured

locally. Import dependence was estimated to the tune of 13.5 percent of the

domestic demand for the year 2007. Imported automotive components include

special steels and materials or high precision engineering components, such as

gearboxes.

Competitive Structure

Leading manufacturers from across the globe have initiated steps for

developing a vendor base in India by inviting their suppliers to set up

manufacturing companies here. Leading automotive component companies such

as Lear Corporation, Delphi, Visteon, Mando, ZF Steering, and Denso have a

strong presence in India and cater to the OEM and the aftermarket. Some

of the major domestic automotive components manufacturing groups in India

include the TVS, Rane, Amalgamations, Kalyani, Sona, Rico, Minda, Amtek,

among others. The two-wheeler market is the largest volume segment in India

and automotive component companies in this segment have well- developed

technology and quality systems in place. Many auto component companies apart

from catering to the domestic demand also have strong export operations. It is

estimated that 15 to 25 percent of the turnover of many large-sized Indian auto

component manufacturer is accounted for by exports. A significant trend in the

last 2-3 years is the interest shown by vehicle manufacturers and global tier-I

companies in procuring components from India.

The SME players in the auto components sector are formally organized

under the auto component manufacturers association (ACMA). Many

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companies present in India, as in-house vendors of vehicle manufacturers,

are not part of ACMA and are estimated at nearly 125 in number. A large

number of auto component companies cater exclusively to the aftermarket and

are unorganized in nature and these are estimated at 375.

The engine and transmission components account for about 50 percent of the

component output in India. The engine components account for 31 percent of the

total automotive component production

output and transmission and steering components account for 19 percent of

the output. All engine and transmission components like engine block, piston,

valves, camshaft, crankshaft, gears, and casings are manufactured locally.

Companies in India possess well-established foundries for forged and cast

components and are globally competitive.

The quality consciousness of the industry matches the global standards. This is

corroborated by the fact that eleven Indian companies in the automotive

industry have received the coveted Deming Prize, which is the largest number

outside Japan. The auto component suppliers are also embracing modern shop

floor practices like 5-S, 7-W, Kaizen, Total Quality Management, 6-Sigma

and Lean Manufacturing, as they graduate to match with world-class industry.

A large number of firms in this industry are also recipients of quality certificates

like ISO-9000, TS-16949, QS-9000, ISO-14001 and OHSAS-18001.

Global Overview

The global auto component industry is expected to touch INR 7,000,000

Crore by 2015, of which around 40 percent (INR 280,000 Crore) is expected to

come from low cost countries including India.

Global Market Dynamics

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The world's leading automotive and auto component manufacturers continue to

invest in production facilities in emerging markets in order to reduce production

costs. These emerging markets include Latin America, China, Malaysia and other

markets in South East Asia. The world automotive industry, in its early stages of

development, was concentrated mainly in developed countries like U.S., Japan,

etc. As the automobile industry became more and more standardized, the

production base of most of large auto companies is shifting from the

developed countries to developing countries.

Standardization makes production more profitable in developing countries due to

low cost of labour. That is why countries like India, Thailand, and China today

are the main production bases for many multinational automobile companies.

Dynamics of International Trade

The dynamics of international trade in automotive sector has attracted the

attention of economists and policy makers to formulate trade strategy.

Automotive trade has been influenced both by liberalization as well as

protectionism.

Table – 1.1: Shows International Trade of Major Auto Component

Producing Countries

Exports of auto components from countries such as Japan, Korea and

Germany are gradually increasing in comparison to the exports from U.S.A.

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China and Thailand have emerged as major competitors to India in the global

exports market.

REVIEW OF LITERATURE Competitive analysis is a process used in the formulating of strategic plans in

most organization. Very often, it ¡s adopted due to its rational process of making

long-term strategies. According to Stacey (1996), the rational prescriptions of

making

strategies are concerned first of all with formulating and selecting strategic plans

according to given rational criteria. This is a procedure for identifying a specific

acceptable strategy for each individual organization, determined by its own

particular circumstances.

In any competitive analysis, industry structure analysis ¡s unavoidable. The first

step in analyzing industry structure is to define the market (or industry). A market

as pointed out by Stacey, ¡s an interaction between a grouping of customers who

have similar requirements of a particular good or services on the one hand, and a

strategic group of competitors competing to meet those requirements on the other

hand. The boundary around a market is defined in terms of similarities in what is

demanded and in terms of the closeness of the competition. Sometimes, it might

be necessary to break this market down further to enable a more detail analysis.

Having defined the market) the next step in the analysis is to identify the structure

of that market. It is very common to achieve this by analyzing the external factors

which may affect the market. We can do this by analyzing the “Five Competitive

Market Forces”, as termed by Porter (1980). These competitive forces comprise

of Threat of new entrants, Degree of rivalry between firms, Threat of substitutes,

bargaining power of suppliers and bargaining power of buyers. Porter’s work built

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on the structure, conduct and performance paradigm of industrial organization

economics. The essence of the model is that the structure of a market determines

the state of competition within the market and sets the context for company’s

conduct that is their strategy. Most important structural forces (the five forces),

determine the average profitability of the market and have a correspondingly

strong impact on the profitability of individual corporate strategies.

In short, the competitive forces determine the relative market power of

competitors, the kind of competition they engage in, the factors that give some of

them a competitive advantage and the relative attractiveness of that market

compared to others,

Analyzing the forces and making judgments on their relative importance should

lead managers to see how they can deal with and influences the forces, thus

identifying the competitive advantage. When we analyze the structure of a

market, we are identifying the position a firm should occupy and the posture it

should adopt to generate acceptable performance. The purpose of identifying a

market’s structure and the sources of competitive advantage it causes is to draw

conclusions about strategies that will match or fit the environment (Courtney,

Kirkland and Viguerie, 1997). Strategy itself has largely been shaped around the

framework first conceived by Andrews (1971). Andrew defined strategy as the

match between what a company can do (organizational, strength and weaknesses)

within the universe of what it might do (environment opportunities and threats).

Based on such framework, the managers need to demonstrate that strategies

recommended fulfill a strategic logic. Strategic logic means that a proposed

sequence of actions is consistently related to the objectives of the organization

and yet matches the organization’s capability to its environment. Therefore, in

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order to achieve this, various analytical techniques to determine the strategic logic

of a sequence of actions have been prescribed. They include SWOT Analysis,

Life Cycle Analysis, Portfolio Analysis, Industry Structure and Value Chain

Analysis and more recently the HAX Methodology.

OBJECTIVES OF THE STUDY A study about market conditions of Indian Automotive Industry

To analyze Mecaplast performance in India and Market share among the

other players of the industry

To conduct the market research among the competitors in the Auto

component manufacturing industry

To find out the current situation in Mecaplast in terms of products,

Technology, Business Shares

To asses performance of the Mecaplast by doing SWOT Analysis

Findings, conclusion, recommendation to the company to focus on

increasing the business, infrastructure, investment

SCOPE OF THE STUDY The main purpose of the research is to understand the competitiveness of

Mecaplast (Interior Parts) over their competitors in the Auto Component

Manufacturing Industry. This project helps me to know about the Auto

component Manufacturing Industry. Well my job includes analyzing the

competitor’s position in Interior parts of car with respect to Mecaplast.

LIMITATIONS

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The main limitation of the study is the collection of information. Because

most of the information are confidential. So they don’t want to disclose

them.

Time Constraint

The results are based on the observation through Internet.

The Study was conducted only with few competitors and not taking all the

competitors in to consideration.

SIGNIFICANCE OF THE STUDY

A study of this nature will help Mecaplast and other organizations can adopt

measures over their competitor to survive in the fast moving world.

The study is very significant because it will add to the existing literature or the

research has added to the stock of books and works already written on

competitive analysis.

CHAPTER – 2

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- COMPANY PROFILE

- PRODUCT PROFILE

COMPANY PROFILE Mecaplast Group is an international automotive supplier and a major contributor

to the Monegasque economy. Founded in 1955 by Charles Manni, it specializes in

the design and manufacture of parts and complete systems for the vehicle body

(interior and exterior) and engine. Mecaplast Group employs a total of 5,600

employees located in 16 countries and contributes to revenue of €662million

(2012). With 350 of its employees based in Monaco, it is the fifth largest

employer and the largest industrial company in the micro-state. Thierry Manni is

the chairman of the board and the chief executive officer is Pierre Boulet.

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History -

Mecaplast was founded in 1955 by Charles Manni, (d. 2012). It started off with

five people working in an apartment and a cellar located on Chemin des Œillets

in Monaco. At the age of 29, Manni developed the first plastic part: a chemical

capacitor cap for a company called Micro.

In 1964, Mecaplast made its entry into the automotive industry after having been

selected to manufacture the plastic fan for the Peugeot 204. The company grew

further and in 1969, it created a methods service and a tooling workshop. In 1975,

it developed a company specialized in specific assembly machines. It was during

this period that the Monegasque headquarters relocated to its current offices in the

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heart of the industrial district of Fontvieille in "Zone F" and to the production

factory in the building called “Flots Bleus.” In 1985, Mecaplast created its first

site outside of Monaco in Valréas, France.

From 2007, the entire automotive industry was affected by a crisis, including

operations at Mecaplast. The group was obliged to reduce its workforce and close

or sell some production sites.

In August 2009, Mecaplast was nominated as a strategic supplier for PSA and

Renault, and as a result, the Group benefitted from the Modernization Fund for

Automobile Equipment Suppliers (FMEA) which increased the company’s capital

by €55 million/33% stake. The Chennai  plant in India was opened on the 3rd of

June, 2010.

Furthermore, the Group opened a third manufacturing site in Yantai, China and

another in Zrenjanin, Serbia. The Zrenjanin  site was officially opened on the 3rd

of April 2012. Those in attendance included Boris Tadic (President of Serbia),

Thierry Manni (Chairman of the Board), Nebojša Ćirić (Former Minister of

Economy and Regional Development), Mileta Mihailov (Mayor of Zrenjanin),

José Badia(Minister of Foreign Affairs in Monaco) and François-Xavier Deniau

(Ambassador of France in Serbia). Early 2013, Mecaplast opened a Customer

Service Center in Munich, Germany. In 2014, a new production site will be

created abroad.

Organization -

In 2013, Mecaplast Group had a presence in 16 countries and had 26 production

sites, 15 customer service centers and 6 technical centers and 3 skills centers

specialized in car body and engine parts.

Figure 2.1 - Represents Mecaplast group Overview

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Activity -

The company produces plastic parts. They can be classified into two groups:

Engine parts: engine air intake/intake line and components, screen

systems (thermal and acoustic), fluid management

Interior or exterior vehicle body parts: trims, storage modules, trunks

(liners and shelves), painted exterior parts, covering parts, cowling, roof

bars and pillars, spoilers).

Mission –

Provide to our Customers innovative solutions and superior quality

products at competitive level.

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Our Customers’ satisfaction is our priority. This is why we have chosen a

Customer oriented organization divided in 5 Business Units:

PSA/Volvo Cars and Trucks Business Unit

Renault-Nissan/Toyota/Fiat Business Unit

German Customers (GM/BMW/Daimler

Volkswagen/Ford) Business Unit

China Business Unit

America Business Unit

Our 3 Skills Centers are dedicated to the design and development of parts:

Monaco Skills Center

Lens Skills Center

Izernore Skills Cent

Table 2.1 - Revenue in M€/Workforce –

Year

Revenue /

Workforce

1995 175/1175

1998 223/2100

2000 286/2800

2002 580/5500

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2005 820/7800

2007 759/6200

2009 570/5800

2010 643/5500

2011 692/5500

2012 662/5600

Revenue by product line -

Body: 63%

Engine: 37%

Figure 2.2 – Revenue by Product line

Main competitors -

Engine: MGI COUTIER, Mark IV, Mahle, Treves, Steep, Mann Hummel

Exterior: MGI COUTIER, Faurecia, Valeo

Interior (Global): Faurecia, Visteon, Treves, Eurostyle Moller Tech,

Borgers

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Interior (India) – Injectoplast ,Visteon, Polyplastics, Montaplast

Customers –

Figure 2.3 - Customers

Mecaplast at Chennai, India –

Mecaplast Group, a 662 million Euro manufacturer of automobile equipment

today announced the launch of its first production facility in India at Mahindra

World City, Chennai. The factory, spread across 5 acres has invested nearly 300

million INR for its initial setup to manufacture a wide range of plastic engine and

body parts for both local and international customers that includes Ford, Renault-

Nissan, General Motors, Toyota, Volkswagen, BMW, Peugeot, Mercedes-Benz,

Fiat, Volvo etc.

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Set up at the DTA (Domestic Tariff Area) of Mahindra World City, the Mecaplast

Group has its roots in Monaco, Europe where it was founded in 1955 by Mr

Charles MANNI. The group designs, develops and manufactures parts and

complete systems for vehicle Body and Engine. Mecaplast is a leading provider of

the engine technologies, which aid automobile manufacturers to adhere to

globally accepted environment norms (Euro IV & Euro V). The Company also

holds several design patents in their field. 

Today, the company boasts of over 5800 employees based across 14 countries

across the world including 26 Production sites, 11 technical centres, state of the

art testing centres and 2 skill centres which serve automotive markets across the

world.

The Mecaplast facility at Mahindra World City, Chennai currently houses 40

employees. The production plant would primarily manufacture automotive plastic

engine parts, Exterior and Interior parts namely: Engine air intake systems,

coverings and shields, interior and exterior trims, cowl grills, fender liners and

other plastic parts.

Speaking at the launch, Mr. Thierry Manni, Chairman of the MECAPLAST

Group said, “The MECAPLAST Group is delighted to set up its first production

facility in India. The Indian market holds great promise and we are quite certain

that our products & technologies will be well accepted. Moreover, India is

renowned for its skilled manpower, low cost of innovation and its design and

development skills, factors which will help us in establishing base in the country.”

On the production unit at Mahindra World City, Mr. B.S. Rao, Country Head

and Director, India Operations, the MECAPLAST Group, said, “We got our

First business from Ford India in Feb, 2008 to localize their DV4 engine plastic

parts. Almost at the same time Renault Nissan confirmed their operations in

Chennai. This makes our decision easy to choose Chennai to put our first

manufacturing plant. Now we have a state of the art Manufacturing facility and

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well-motivated team to serve our customers. Mahindra World City, Chennai

proved to be an ideal foil as it is situated in close proximity to the Chennai

Automotive Belt. Additionally, the township offers excellent infrastructure, easy

connectivity to rail and roadways that are important to a multinational company

like ours.”

On the set up of Mecaplast Ms. Sangeeta Prasad, Chief Operating Officer,

Mahindra World City-Chennai said, “I am delighted to welcome the Mecaplast

Group to Mahindra World City. We reaffirm our commitment in providing an

enabling environment to Mecaplast and wish them enduring success in this

facility and an enriching experience in India.”

Production Unit -

Starting date – 2009

Plant Director - B.S RAO

2013 turnover - 9.07 M€ (705.7Mn INR)

Employees as on Jan’14 - 123 persons

Surface - 4,000 Sq.Mt

TECHNOLOGIES

Thermoplastic injection

Vibration welding

Hot plate welding

US welding

Gas Injection

SRM University Page 34

Laser Welding

Filter Element Manufacturing Line

Foam Dispensing System

PRODUCTS

Cam Cover (Cylinder Head Covers)

Air Intake Manifolds

Air Filter

Engine Beauty Cover

Turbo Noise Attenuator

Belt Covers

Fuel Filter

Cowl Grille

Rocker Panel and Reinforces

Bumper Supports

Under Covers

Chennai Plant – (Figure 2.4)

SRM University Page 35

Interior Parts – (Figure 2.5)

SRM University Page 36

CHAPTER – 3 - RESEARCH METHODOLOGY

RESEARCH METHODOLOGY

Introduction:

Research methodology is a systematic process of identifying and

formulating by setting objective and method for collecting, editing and tabulating

to find solution.

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Meaning of Research:

The advance learners’ dictionaries of current English lay the meaning or research

“a careful investigation or inquiry especially through search for new facts in any

branch of knowledge”.

Research, is thus, an original contribution to the existing stock of knowledge

making for its advancement. It refers to the systematic method consisting of

enunciating the problem, formulating a hypothesis, collecting the facts or data,

analysing the facts and reaching certain conclusions either in the form of

solution(s) towards the concerned problem or in certain generalizations for some

theoretical formulation.

Research design:

The problem that follows the task of defining the research problem is the

preparation of the design of the research project is called as research design.

Design regarding what, where, when, how much, by what means concerning an

enquiry or a research study constitutes a research design. “A research design is

the arrangement of the conditions for the collection and analysis of data in a

manner that aims to combine relevance to the research purpose with economy in

procedure.”

The research design undertaken by researcher is Descriptive research

design. This research design concerned with the research studies with a focus on

the portrayal of the characteristics of a group of individual or a situation.

SOURCES OF DATA COLLECTION:

The data for the research purpose is mostly collected through secondary data.

SRM University Page 38

SECONDARY DATA:

The secondary data used in this research are

Books referred

Websites

Magazines

RESEARCH INSTRUMENT:

The instrument used for this study is “Observation through Internet”.

TOOLS:

In order to come out with the findings of the study, the following tools are

used

Company profile matrix

Rank Matrix

Swot Analysis

Product Matrix

SRM University Page 39

CHAPTER – 4 - DATA ANALYSIS

- INTERPRETATION

Competitor Company Profile Matrix

INDIA --

Matrix –1: Injecto Plast (Table 4.1)

Name of the Company Injecto Plast

Incorporated 1988

Location Kanpur, Chennai, Pune, Gurgaon

No Of Location 4

No Of Employee 101 - 501

SRM University Page 40

Last Year Turnover -

No Of Plants 3 (Kanpur, Chennai, Pune)

Name of Products Beauty Cover, Tube Asm, Oil Baffle, Fork and Chain Guides, Resavoir, Battery Tray, CVJ and rack & Pinion Boots, Steering Column Seal, Grab and Assist Handles, Floor Door Handle, Speaker Grills, Radiator End Tanks, Intercooler tank, CAID Assy, Flapper, Fan, Fan Shrould, Pedal, Brush Box. Valve Body

No of Products 20

Customers Volkswagen, GM, Skoda Auto, Ford Motar Company, Visteon Automative Systems, GKN Driveline (India) Limited, BEHR India Limited, Bosch India, Nexteer Automative, NTN NEI Mfg.India (p) Ltd, Comstar Automative, Halla Visteon Climate Sys. (I) Ltd, Delphi Automative System, PHA India (P) Ltd, Sona Steering Systems Ltd, Munjal Showa ltd, Brakes India Ltd, Denso Faridabad ltd, Lohia Corp Ltd, Grupo Autolin pune Pvt Ltd, AVO Carbon, Rane (Madras) limited, Rane TRW steering Systems, AVTEC Limited

No of customers 24

Certification ISO/ TS 16949:2009, ISO - 9002, QS-9000, ISO 14001

Awards 'A' Grade in quality capablity assesment - M/s Volkswagen(VW) in the year

SRM University Page 41

2010, prestigious Ford Q1 Award in the Year 2007, SQ Mark of HYNUDAI MOTOR INDIA LTD. in the year 2009

In house R&D Yes

In house testing & Validation facility Yes

New Innovation For timely Deliveries and on-site service - They have builted3 manufacturing facility which cover major automative hub of car making company

New Updates Presence at 24 Hours Dubai Race, VW Polo Cup at Buddha International Circuit Noida, Volkswagen Polo R Cup Championship ,'A' Grade Supplier of Volkswagen Globally

Matrix – 2: Visteon (Table 4.2)

Name of the Company Visteon

Incorporated 1997

Location Bhiwadi, Chennai, Pune

No Of Location 3

No Of Employee 3000

Last Year Turnover -

No Of Plants 3 (Bhiwadi, Chennai, Pune)

SRM University Page 42

Name of Products Engine Induction, HVAC Systems, Power train Cooling, Compressors, and Fluid Transport, Cockpit Modules, Instrument Panels, Consoles, Door Trim, Exteriors, (Multi-Function Displays, Audio & Infotainment, Instrumentation & Displays, Automatic Climate Control Panels

No of Products 14

Customers Maruti Suzuki, Ford, Udyog, Toyota kirloskar Motors, Hyundai

No of customers 5

Certification ISO 140001 and TS 16949, OHSAS 18001

Awards Overall Excellence – Silver Award (Maruti Suzuki), Awarded silver trophy for Manufacturing Excellence by ACMA,Best Environment Friendly Green Company from Rajasthan State Industrial Development and Investment Corporation Ltd. Hyuandai Motar 100PPM Award Ford Motor Company Q1 award

In house R&D Yes

In house testing & Validation facility Yes

SRM University Page 43

New Innovation Ebee Concept Car

New Updates -

Matrix – 3: Polyplastics (Table 4.3)

Name of the Company Polyplastics Industries Pvt ltd

Incorporated 1967

Location Haryana, Yamuna Nagar, Pune, bawal

No Of Location 4

No Of Employee 1540

Last Year Turnover 300 Crore

No Of Plants 4 (Haryana, Yamuna Nagar, Pune, bawal )

Name of Products Plastic injection moldings, plastic automotive parts, wheel rim covers , Automobile plastic part, plastic wheel cover, plastic sender, plastic vixor

No of Products 7

Customers Maruti Suzuki, Toyota, Tata, Royal Enfield, Ford, Honda, mahindra Renault, Hindustan Motors, Suzuki, Swaraj mazda, Eicher, Piazzio, John Deere, Delphi, Hyundai, Nissan, Tafe, Fiat, GM, Opel, Hero Honda

No of customers 21

Certification ISO/TS 16949:2009, ISO 14001:2004, ISO/IEC 27001:2005,

SRM University Page 44

Awards Eicher award for design and Development of plastic dash board for tractors, Kamal Gupta & Kapil Gupta receiving award fromToyota Kirloskar motar & Maruti udyog limited

In house R&D Yes

In house testing & Validation facility Yes

New Innovation -

New Updates PP & Zanani auto group JV Plant in Pune (6 Million Wheel Cover a year) New Plant Construction in Oragadam & Bawal (Expanded the business in 2013)

Matrix – 4: Montaplast – (Table 4.4)

Name of the Company Montaplast

Incorporated 2011

Location Mumbai

No Of Location 1

No Of Employee -

Last Year Turnover -

SRM University Page 45

No Of Plants 1 (Mumbai)

Name of Products oilpans, engine covers, air induction system, resonators, cam covers, Garnish trims, trunk claddings, overhead consoles, speaker grills, trunk silling covers, interior air vents, Enameled Bumpers, front and rear system, Strut and Chassis Claddings, Side rails and trim strips, water separators, chrome radiators, air inlet grilles, fenders and spoilers

No of Products 18

Customers -

No of customers -

Certification -

Awards -

In house R&D -

In house testing & Validation facility -

New Innovation & New Update -

Matrix – 5: Mecaplast – (Table 4.5)

Name of the Company Mecaplast

Incorporated 2009

Location Chennai

No Of Location 1

No Of Employee 123

Last Year Turnover 70.57 Crores

SRM University Page 46

No Of Plants 1 (Chennai)

Name of Products Cam Cover, Air Intake manifold, Air Filter, Engine Beauty Cover, Turbo Noise Attenuator, Belt Covers, Fuel Filters, Cowl Grille, Rock Panel and Reinforcers, Bumber Supports, Under Covers

No of Products 11

Customers Ford, Renault, Nissan, Toyota, Maruti Suzuki, Wolkswagen, GM, Ashok Leyland/Nissan

No of customers 8

Certification ISO 14001:2004, TS 16949

Awards 1st Business award from VW/Skoda India, for 1.5Ltr Engine Part, Innovative technology for E-NR engine project from Toyota Kirloskar Auto parts

In house R&D Yes

In house testing & Validation facility Yes

New Innovation & New Update -

Global –

Matrix – 1: Injectoplast – Table (4.6)

Name of the Company Injecto Plast

Incorporated -

SRM University Page 47

Location -

No Of Location -

No Of Employee -

Last Year Turnover -

No Of Plants -

Name of Products -

No of Products -

Customers

Volkswagen, GM, Ford, Audi Ag, Jaguar landrover, SEAT, GKN driveline (India) Ltd, IWIS motors system, AVO Carbon,

No of customers 9

Certification -

Awards -

In house R&D -

In house testing & Validation facility -

New Innovation -

New Updates -

Matrix – 2: Visteon (Table 4.7)

Name of the Company Visteon

Incorporated 2000

Location China, Indonesia, Japan, South korea,

SRM University Page 48

Thailand,Chezc republic, France, Germany, Hungary, Morocco, Poland, Portugal, Russia, Slovakia, South Africa, Spain, Turkey, UK,Canada, Mexico, US,Argentina, Braizil

No Of Location 23

No Of Employee 24000

Last Year Turnover $ 7.44 Billion

No Of Plants 68

Name of Products Cockpit Modules, Door Trim, Lighting,Front Lighting Products, Rear Lighting Products, Engine Induction Products, Powertrain Controls Products, Mobile Application Products, Additional - Powertrain, Chassis, Other- Bumpers, Clutches, Shift Knobs, Headliners, R744 Climate System, Modular Multi-Zone HVAC, Climate Controls, Fluid Transport Systems, Compressors, Heat Exchangers, Battery Cooling Module, Audio and Infotainment, Instrumentation – Analog/Digital Instrument Cluster, Displays, Lamps, Control Panels

No of Products 23

Customers BMW, Daimerchrysler AG (DAI), Ford, GM, Honda, Hyundai/Kia, Nissan, Peugeot, renault, Toyata, Volkswagen, Mazda, Maruti Suzuki, Audi,Volvo

No of customers 15

Certification ISO/TS-16949, ISO 26262, ISO 140001

SRM University Page 49

Awards General Motors Recognizes Visteon for Quality Excellence, Chongqing Xugang Electronics Plant Earns Ford Q1 Award

In house R&D Yes

In house testing & Validation facility Yes

New Innovation Ebee Concept Car

New Updates -

Matrix – 3: Montaplast – (Table 4.8)

Name of the Company Montaplast

Incorporated 1958

Location Germany,China, france,USA, Uk,Japan

No Of Location 6

No Of Employee 1001 -5000 People

Last Year Turnover $ 432 Million

No Of Plants 3 (Germany, USA, China)

Name of Products Oil pans, engine covers, air induction system, resonators, cam covers, Garnish trims, trunk claddings, overhead consoles, speaker grills, trunk silling covers, interior air vents, Enameled Bumpers, front and rear system, Strut and Chassis Claddings, Side rails and trim strips, water separators, chrome radiators, air inlet grilles, fenders and spoilers

No of Products 18

SRM University Page 50

Customers Audi, BMW, Chrysler, Daimler, Dodge, Ford, GM, Benz, Nissan, opel, prosche, SAAB, Smart, Volvo, Volkswagen

No of customers 15

Certification ISO TS16949, ISO 9001-2008, ISO 9001, ISO 14001,

Awards Quality silver award from Toyota in 2012, certificate of Recognition" for the 20 best suppliers in delivery, awards for the quality and on time delivery amongst the others from the Toyota Peugeot Citroen Automobile company, Manufacturers of Toyota

In house R&D Yes

In house testing & Validation facility Yes

New Innovation -

New Update MONTAPLAST ADDS MANIFOLD MOLDING LINES plans to invest $2.3 million to move its research & development facilities from Southfield to a bigger space in Auburn Hills. The move is expected to create 25 jobs over the next five years.

Matrix – 4: Mecaplast – (Table 4.9)

Name of the Company Mecaplast

Incorporated 1955

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Location USA, Mexico, Braizil, Spain, Monaco, Italy, Turkey, China, Japan, Serbia, Chech Rep. , Poland, Germany, France, UK

No Of Location 15

No Of Employee 5600

Last Year Turnover 662 Million Euros

No Of Plants 25 (UK, France, Poland, Chezch Rep., Serbia, Mexico, Braizil, Spain, Monaco, Italy,Turkey, China

Name of Products Air Intake System, Air Filter, Thermostat Housing, Oil Sump, Cam Cover, Air Intake Manifold, Roof bars, Spoilers, Back Door Handles, Cowl Grilles, Fender Protector, Wheel Arch Liners, Body Side Moulding, Exterior ABC Pillar, Back Door Handles, ABC pillar, Garnish, Middle Console, Cover Steering Column, Carpet, Tailgate, Tailgate Trim, Rear Parcel Shelf, Jointed Load Floor, Mobile Storage Box, Trunk Carpet, Trunk Trims, Cockpit Pillar Trims, Trunk Pillar Trims, Central Console

No of Products 29

Customers Suzuki, Renault, Nissan, Peugeot, Ford, GM, SAIC, Benz, Smart, Fiat, Chrysler, BMW, Mini, Wolkswagen, Skoda, Audi, Seat, Alfa Romeo, Toyota, Lancia, Honda, Volvo,Denso,Toyoda Boshoku Corporation

No of customers 25

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Certification ISO 9001:2008 & ISO TS 16949:2009

Awards Quality silver award from Toyota in 2012, certificate of Recognition" for the 20 best suppliers in delivery, awards for the quality and on time delivery amongst the others from the Toyota Peugeot Citroen Automobile company, manufacturers of Toyota

In house R&D Yes

In house testing & Validation facility Yes

New Innovation -

New Update Performance & Cost, Weight & Cost, Cocoon & Cost, Green Material & Cost

RANK MATRIX

INDIA –

SRM University Page 53

CRITERIA WT

Mecaplast

Injectoplast

Montaplast

Polyplast

Visteon

Mecaplast

Injectoplas

t

Montaplast

Polyplast

Visteon

300 340 150 390 280

60% 68% 30% 78% 56%

3 2 5 1 4

Supplier Rating Supplier Calculation

Incorporated

10 2 4 1 5 3

Locations 10 5 3 3 5 4 50 30

20 40 10 50 30

30 50 40

Employees 10 2 3 - 50

Turn Over 20 4 - - 5 -

4 5 20 30 0 40

No of Plants

10 3 4 3 5 4 30 40

80 0 0 100 0

30 50 40

No Of Products

20 2 5 4 60

No Of Customers

10 3 5 - 4 2

1 3 40 100 80 20

TOTAL

PERCENTAGE

RANK

0 40 40Certificatio

n10 3 5 - 4 4 30 50

30 50 0 40 20

TABLE NO 4.10

TABLE SHOWING THE RANKS & % FOR MECAPLAST OVER THEIR

COMPETITOR IN INDIAN REGION

SRM University Page 54

  Mecaplast Injectoplast Montaplast Polyplast Visteon

TOTAL 300 340 150 390 280

PERCENTA

GE 60% 68% 30% 78% 56%

RANK 3 2 5 1 4

CHART 4.1

CHART SHOWING THE RANKS & % FOR MECAPLAST OVER THEIR

COMPETITOR IN INDIAN REGION

Interpretation –

Well Mecaplast is in the position of 3rd in Indian region with the percentage of 60

and the first two places were occupied by Polyplast and Injectoplast respectively.

Global –

SRM University Page 55

CRITERIA WT

Mecaplast Injectoplast Montaplast Polyplast VisteonMecaplast

Injectoplast

Montaplast

Polyplast

Visteon

430 30 340 0 440

86% 6% 68% 0% 88%

2 4 3 - 1

Supplier Rating Supplier Calculation

Incorporated 10 5 - 4 - 3 30

Locations 10 4 - 3 - 5

50 0 40 0

50

Employees 10 4 - 3 - 5

40 0 30 0

50

Turn Over 20 4 - 3 - 5

40 0 30 0

100

No of Plants 10 4 - 3 - 5

80 0 60 0

50

No Of Products

20 5 - 3 - 4

40 0 30 0

80

No Of Customers

10 5 3 4 - 4

100 0 60 0

40

Certification 10 3 - 5 - 4

50 30 40 0

40

TOTAL

PERCENTAGE

RANK

30 0 50 0

TABLE NO 4.11

SRM University Page 56

TABLE SHOWING THE RANKS & % FOR MECAPLAST OVER THEIR

COMPETITOR IN GLOBAL

  Mecaplast Injectoplast Montaplast Polyplast Visteon

TOTAL 430 30 340 0 440

PERCENTA

GE 86% 6% 68% 0% 88%

RANK 2 4 3 - 1

CHART 4.2

CHART SHOWING THE RANKS & % FOR MECAPLAST OVER THEIR

COMPETITOR IN GLOBAL

Interpretation –

Well Mecaplast is in the position of 2nd in global with the percentage of 86 and the

first place was occupied by visteon.

Criteria for Rank Matrix (Table 4.12)

SRM University Page 57

Rating 

5 High

4  

3  

2  

1 Low

-

Unavailability of

Data

SWOT ANALYSIS –

Injectoplast – (Table 4.13)

Strength Weakness

It has more number of products to supply to their customer Lack of production facility on the global marketIt has a lots of customers in India as well as in Global Few EmployeesIt has 3 Plants in India It has a warehouse and also provides sales and service support on the global marketIt provides a heavy competition against their competitiors in IndiaPromoting their company through providing sponsors

Opportunity Threats

Building a production facility outside India to expand their business CompetitorsHelps to increase their customer on global marketJob opportunity

Injectoplast

Visteon – (Table 4.14)

SRM University Page 58

Strength Weakness

Multinational CompanyLack of Top management leads to a loss in profit as well as in employess

It is loacated in all the countriesIt has 3 Plants in India and 68 plants on the global market

It has few customers in India and lot of customers in GlobalIt has more number of products to supply to their customerMore employees

Opportunity ThreatsThey can improve their business in India and it yeilds them to grab a lots of customers CompetitorsIt can provide a tough competition against their competitors in India

Visteon

Polyplastics Industries Private Limited – (Table 4.15)

Strength Weakness

It has a reasonable number of products to supply to their customer Lack of involvement in global marketIt has a lots of customers in IndiaIt has 4 Plants in India It provides a heavy competition against their competitiors in IndiaJoint Venture with Zanani auto group to expand their business in India

Opportunity ThreatsExpand their business in global market CompetitorsJob opportunityCapturing lots of customer in global market

Polyplastics

Montaplast – (Table 4.16)

SRM University Page 59

Strength Weakness

Multinational Company

Lack of providing heavy competition against their competitors in Indian Market

It is located in 7 CountriesIt has 4 PlantsIt provides a heavy competition against their competitiors in global marketIt has more number of products to supply to their customerIt has a lots of customers in Global

Opportunity ThreatsExpand their business in Indian market as well as in Global CompetitorsBuilding up their production facility in different countriesJob opportunity

Montaplast

Mecaplast – (Table 4.17)

Strength WeaknessMultinational Company It doesn’t supply Interior products to their customer in INDIALocated in 16 Countries26 PlantsOne of the Heavy CompetitorMore customers in Global as well as in IndiaMore Products can be supplied to their customer

Oppertunities ThreatsExpanding their business in India CompetitorJob Opportunity Employee TurnoverBy expanding business it helps them to capture more customers in India

MECAPLAST

Product Matrix – (Table 4.18)

SRM University Page 60

I FORD INDIA

Mecaplast

Injectoplast

Montaplast

Polyplast VisteonOther

Suppliers

a Figo 20% 40% - 20% - 20%

b Fiesta 20% 20% 40% 20% - -

c Eco Sport 40% - 20% - 20% 20%

II RENAULT / NISSAN INDIAa Micra / Pulse 20% 20% 20% 20% 20% -

b Duster 20% 20% 20% - 20% 20%

c Terrano 20% 40% - 20% 20% -

d Sunny 20% 20% - 40% 20% -

III TOYOTAa Etios (Livia) 40% 20% - 20% 20% -

b Etios (Sedan) 20% - 20% 20% 20% 20%

c Innova - 20% 20% 40% 20% -

IV Volkswagena Polo - 20% 20% 20% 20% 20%

b Vento 20% 20% 20% 40% - -

V MARUTI- SUZUKIa Swift - 20% 20% - 40% 20%

b Ertica 20% 20% 20% 40% - -

c Swift Dezire 20% 40% - 20% - 20%

d Ritz - 20% 20% 20% 40% -

CURRENT - 2014

A Pillar B Pillar C. Pillar Mid.Console Grab. Handle

Polyplastics Montaplst Montaplast Mecaplast InjectoplastInjectoplast Injectoplast Mecaplast Other Suppliers Polyplstics

Visteon Polyplastics Montaplast Mecaplast Injectoplast

Injectoplast Mecaplast Injectoplast Polyplastics VisteonMontaplast Other Suppliers Visteon Mecaplast Injectoplast

PolyplasticsMecaplast Other Suppliers Polyplastics Montaplast

Visteon MecaplastOther Suppliers Montaplast

Montaplast Polyplastics Other Suppliers Injectoplast

Mecaplast Mecaplast Other Suppliers Visteon Montaplast

Injectoplast Visteon Mecaplast

Polyplastics Mecaplast Mecaplast Injectoplast Visteon

Visteon Visteon Montaplast Injectoplast

Polyplastics Montaplast Visteon Injectoplast

Injectoplast Polyplastics Polyplastics MecaplastVisteon

Polyplastics Polyplastics

PolyplasticsPolyplastics

Visteon

Montaplast

PolyplasticsMecaplast

InjectoplastPolyplasticsInjectoplast Injectoplast Other Suppliers

Montaplast MecaplastVisteon

Interpretation –

The above matrix represents the interior products like ABC Pillar, Middle

Console and Grab Handle were supplied by Mecaplast, Injectoplast, Montaplast,

Polyplast, Visteon and other suppliers to their respective models of Car.

SRM University Page 61

CHAPTER – 5 - FINDINGS & SUGGESTIONS

- CONCLUSION

- BIBLIOGRAPHY

FINDINGS –

SRM University Page 62

By the way of collecting the data through secondary data and by applying tools,

the analyzed findings are

In Indian region Mecaplast was ranked in the 3rd position with an

aggregate percent of 60.

First place was occupied by Polyplastics Industry private Limited with

aggregate of 78 percent in Indian region

2nd place is occupied by Injectoplast with an aggregate of 68 percent.

Visteon and Montaplast were occupying 4th & 5th places with aggregate of

56 and 30 percent respectively.

While comparing global with Indian region the Mecaplast is ranked 2nd

place with an aggregate of 86 percent.

Well in Global Visteon is retaining its first position with an aggregate of

88 percent.

Well Monatplast and Injectoplast is ranked 3rd and 4th position in global

with an aggregate of 68 and 6 percent respectively.

Well Injectoplast doesn’t have any manufacturing facility in global, it is

just export their products to different countries for different customers by

having a warehouse and providing sales and service support.

Polyplastics doesn’t have their business on globally.

SUGGESTIONS –

SRM University Page 63

The study proves that the Mecaplast is providing a tough competition to their

competitors but it is now well enough to take a competitive advantage over their

competitor. So the following are my suggestions.

As Mecaplast doesn’t deal with the Interior parts in Indian market they

need to start dealing with the Interior parts in Indian Market to have a

competitive advantage over their competitor

Mecaplast need to have lots of customers in Indian Market to competitive

advantage

Since Indian Market is new for Mecaplast it needs to expand their business

to have competitive advantage.

Well Mecaplast technicians can come up with new innovative ideas in

Auto component manufacturing Industry by producing new products to

have the competitive advantage.

Conclusion –

This presents the summary of the study done in relation to the competitive

analysis of Mecaplast (Interior Parts) over their competitor in Auto Component

Manufacturing Industry. The conclusion is drawn from the study through various

data collected through Internet on competitive analysis of Mecaplast.

The companies which have been analyzed in the project are leaders in their

respective sector. These companies have outperformed the respective benchmarks

and are giving healthy over the period of time.

A stable and growing auto component industry, which has thousands of producers

in the unorganized sector as well, is critical for the overall health of the economy.

Bibliography –

SRM University Page 64

BOOKS

Philip Kotler, (2012) Marketing Management, Prentice-Hall, New Delhi,

Eleventh Edition

Deepak Chawla, Neena Sondhi, (2011) Research Methodology concepts

and Cases, Vikas Publications – First Edition

Websites

Http://www.wikepedia.com

Http://www.mecaplast.com

Http://www.indiamart.com

Http://www.mahindra.com/news

Http://www.injectoplast.com

Http://Montaplast.com

Http://www.polyplasticsindia.com

Http://www.visteon.com

Http://www.acma.in

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