Competitor analysis system03

download Competitor analysis system03

of 37

  • date post

    08-Apr-2018
  • Category

    Documents

  • view

    215
  • download

    0

Embed Size (px)

Transcript of Competitor analysis system03

  • 8/7/2019 Competitor analysis system03

    1/37

    PRESENTATION OF PRODUCT

    MANAGEMENT

    TOPIC: MARKET COMPETION &COMPETITIORS ANALYSIS AND NEW

    PRODUCT DEVELOPMENT

    PRESENT BY:

    -- MOIN GAJIPARA

    -- SAMIR DHOL

  • 8/7/2019 Competitor analysis system03

    2/37

    Market competitionMarket competition

    y Types of market competition

    1) Perfect competition

    2) Monopolistic competition3) Oligopoly competition

    4) Monopoly competition

  • 8/7/2019 Competitor analysis system03

    3/37

    Competitor AnalysisCompetitor Analysis

    Compaq

    Apple

    Sony

    Dell

    gobi

  • 8/7/2019 Competitor analysis system03

    4/37

    WhatisCompetitive Intelligence?WhatisCompetitive Intelligence?

    y A systematic and ethical program forgatheringinformation aboutcompetitorsand generalbusinesstrendsto furtheryour own companysgoals

  • 8/7/2019 Competitor analysis system03

    5/37

    WhyC

    I?Wh

    yC

    I?Playing the Game

    Better

    y Focus on existing

    competitors/strategicposition

    y Leverage value chainstrengths

    y Incrementallyimprove existingstrategies/tactics

    Play the GameDifferently

    y New market

    opportunityy New customers

    y Develop/leverage newvalue chain strengths

    y New strategies/tactics

  • 8/7/2019 Competitor analysis system03

    6/37

    Competitor Intelligence PyramidC

    ompetitor Intelligence Pyramid

    s

    z

    aSources of DataSources of Data

    Analysis of DataAnalysis of Data

    RecommendationsRecommendations

  • 8/7/2019 Competitor analysis system03

    7/37

    RecommendationsRecommendations

    Analysis ofDataAnalysis ofData

    Sources ofDataSources ofData

    Competitor Intelligence PyramidC

    ompetitor Intelligence Pyramid

    y Industry experts/analysts

    y Industry publications

    y Trade shows/conferences

    y Advertisements/PR

    y University research center

    y Financial

    y Court documents/patents

    y Suppliers/customers

    y Newspapers/business wire

  • 8/7/2019 Competitor analysis system03

    8/37

    RecommendationsRecommendations

    Analysis ofDataAnalysis ofData

    Sources ofDataSources ofData

    Competitor Intelligence PyramidCompetitor Intelligence PyramidyValue chainanalysis

    yRatio analysisyBenchmarkingyCost analysisy Trend analysis

    yCompetitive

    behavior analysis

  • 8/7/2019 Competitor analysis system03

    9/37

    RecommendationsRecommendations

    Analysis ofDataAnalysis ofData

    Sources ofDataSources ofData

    Competitor Intelligence PyramidCompetitor Intelligence Pyramid

    yTrack Existing RivalsyAnticipate New Rivals

    y Inform Strategy:

    Identifyown/competitorsstrengths/weaknesses

    Early warning system

    Plan ofattack/retaliation

  • 8/7/2019 Competitor analysis system03

    10/37

    CI ParadoxC

    I Paradoxy Most Global 1000 executives believe that

    success depends on: Looking ahead

    First-mover advantage

    Strategic flexibility

  • 8/7/2019 Competitor analysis system03

    11/37

    Future ObjectivesFuture ObjectivesHow do our goals compare

    to our competitors goals?

    How do our goals compare

    to our competitors goals?

    Where will emphasis be

    placed in the future?

    Where will emphasis be

    placed in the future?

    What is the attitude towardrisk?What is the attitude towardrisk?

    Competitor AnalysisCompetitor Analysis

    What drives the competitor?What drives the competitor?

  • 8/7/2019 Competitor analysis system03

    12/37

    Competitor AnalysisCompetitor Analysis

    What is the competitor doing?What is the competitor doing?

    What can the competitor do?What can the competitor do?Future ObjectivesFuture Objectives

    How do our goals compare

    to our competitors goals?

    How do our goals compare

    to our competitors goals?

    Where will emphasis be

    placed in the future?

    Where will emphasis be

    placed in the future?

    What is the attitude towardrisk?What is the attitude towardrisk?

    Current StrategyCurrent Strategy

    How are they currently

    competing?

    How are they currently

    competing?

    Does this strategy support

    changes in the competitive

    structure?

    Does this strategy support

    changes in the competitive

    structure?

  • 8/7/2019 Competitor analysis system03

    13/37

    Competitor AnalysisCompetitor Analysis

    What does the competitor believe about itselfand the industry?What does the competitor believe about itselfand the industry?Future ObjectivesFuture Objectives

    How do our goals compare

    to our competitors goals?

    How do our goals compare

    to our competitors goals?

    Where will emphasis be

    placed in the future?

    Where will emphasis be

    placed in the future?

    What is the attitude towardrisk?What is the attitude towardrisk?

    Current StrategyCurrent Strategy

    How are we currently

    competing?

    How are we currently

    competing?

    Does this strategy support

    changes in the competition

    structure?

    Does this strategy support

    changes in the competition

    structure?

    Do we assume the future

    will be volatile?

    Do we assume the future

    will be volatile?

    Are we assuming stable

    competitive conditions?

    Are we assuming stable

    competitive conditions?

    What assumptions do our

    competitors hold about the

    industry and themselves?

    What assumptions do our

    competitors hold about the

    industry and themselves?

    AssumptionsAssumptions

  • 8/7/2019 Competitor analysis system03

    14/37

    Competitor AnalysisCompetitor Analysis

    What are the competitorsWhat are the competitorscapabilities?capabilities?What are the competitorsWhat are the competitorscapabilities?capabilities?Future ObjectivesFuture Objectives

    How do our goals compare

    to our competitors goals?

    How do our goals compare

    to our competitors goals?

    Where will emphasis be

    placed in the future?

    Where will emphasis be

    placed in the future?

    What is the attitude towardrisk?What is the attitude towardrisk?

    Current StrategyCurrent Strategy

    How are we currently

    competing?

    How are we currently

    competing?

    Does this strategy support

    changes in the competition

    structure?

    Does this strategy support

    changes in the competition

    structure?

    Do we assume the future

    will be volatile?

    Do we assume the future

    will be volatile?

    Are we operating under a

    status quo?

    Are we operating under a

    status quo?

    What assumptions do our

    competitors hold about the

    industry and themselves?

    What assumptions do our

    competitors hold about the

    industry and themselves?

    AssumptionsAssumptions

    What are my competitors

    strengths and weaknesses?

    What are my competitors

    strengths and weaknesses?

    How do our capabilities

    compare to our

    competitors?

    How do our capabilities

    compare to our

    competitors?

    CapabilitiesCapabilities

  • 8/7/2019 Competitor analysis system03

    15/37

    Future ObjectivesFuture ObjectivesHow do our goals compare

    to our competitors goals?

    How do our goals compare

    to our competitors goals?

    Where will emphasis be

    placed in the future?

    Where will emphasis be

    placed in the future?

    What is the attitude towardrisk?What is the attitude towardrisk?

    Current StrategyCurrent Strategy

    How are we currently

    competing?

    How are we currently

    competing?

    Does this strategy support

    changes in the competition

    structure?

    Does this strategy support

    changes in the competition

    structure?

    Dynamic Head-to-Head RivalryDynamic Head-to-Head Rivalry

    Do we assume the future

    will be volatile?

    Do we assume the future

    will be volatile?

    Are we operating under a

    status quo?

    Are we operating under a

    status quo?

    What assumptions do our

    competitors hold about the

    industry and themselves?

    What assumptions do our

    competitors hold about the

    industry and themselves?

    AssumptionsAssumptions

    ResponseResponseResponseResponseWhat will our competitorsWhat will our competitors

    do in the future?do in the future?

    What will our competitorsWhat will our competitors

    do in the future?do in the future?

    Where do we have aWhere do we have a

    competitive advantage?competitive advantage?

    Where do we have aWhere do we have a

    competitive advantage?competitive advantage?

    How will this change ourHow will this change ourrelationship with ourrelationship with our

    competition?competition?

    How will this change ourHow will this change ourrelationship with ourrelationship with our

    competition?competition?

    CapabilitiesCapabilitiesCapabilitiesCapabilities

    What are my competitorsWhat are my competitors

    strengths and weaknesses?strengths and weaknesses?

    What are my competitorsWhat are my competitors

    strengths and weaknesses?strengths and weaknesses?

    How do our capabilitiesHow do our capabilities

    compare to ourcompare to our

    competitors?competitors?

    How do our capabilitiesHow do our capabilities

    compare to ourcompare to our

    competitors?competitors?

  • 8/7/2019 Competitor ana