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Competitor AnalysisPIP

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BACKGROUND

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BackgroundDStv implemented PIP in their PVR decoders for several years now, this research is focused on the implementation on the PIP feature by DStv and our competitors.

This report will give us an idea of if we were to remove the PIP feature if it would have a negative impact on our users.

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RESEARCH FORMAT

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The UX research team undertook analysis of the PIP feature available on other boxes such as Virgin Media’s TiVo, Foxtel’s iQ3 and Comcast Xfinity’s X1 and how these compare to what DStv’s Explora PVR.

Research Format

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PRELIMINARY FINDINGS

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We found that 2 out of 3 boxes have done away with the PIP and have replaced it with an overlay over the full screen.

Preliminary Findings

Virgin Media: TiVo (https://www.youtube.com/watch?v=RgLqWLSjN2s)

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Foxtel iQ3

Foxtel iQ3 (https://www.youtube.com/watch?v=8fYbKbDpGFI&index=4&list=PLQ59zPXTkeB52Ygr-Zit9pASZ7Jcuk5Hd)

You’ll need VPN to access the video as it can only be viewed in Australia

Doesn’t give users the option to change transparency

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Xfinity X1 (Comcast)

Xfinity X1 (https://www.youtube.com/watch?v=bk3w8sAbMY8)

Users can adjust the transparency of onscreen overlays.

Users have the option to have a PIP but by default it is not there. If they choose to have it, it would pop up on the bottom right corner.

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ADDITIONAL FINDINGS

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Virgin Media TiVo• WishList Search, where TiVo will auto record anything that has that

word/keyword typed in the WishList Search.• You can rate shows that you like/love and TiVo will suggest shows to watch

from what you’ve rated/watched.• Can stream Netflix and YouTube directly from the box. • Have the option delete and undelete programs from your box.

Additional Findings

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Foxtel iQ3• Offers users a chance to start over a program on demand via the box only

when they are connected to the internet.• Users can watch shows that they have missed up to 24 hours on demand

via the box.• Users can see trending shows through the box.• Offer suggestions in real time while searching.

Additional Findings

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Xfinity X1• Advanced Search you can search from anywhere. • View last 9 watched programs just by pushing one button. • Voice Control through your smartphone.• Xfinity On Demand• Personalized recommendations, similar to that of Netflix. Even when you

search just like Google

Additional Findings

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SUGGESTED TEST

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We could conduct a UT with a prototype UI that doesn’t have a PIP but also offer an option to users to have a PIP if they want to. The UI of the prototype could have a transparent overlay with an option for users to customise their preferred level of transparency.

Those are the few things we could look at for now and maybe in the future we could explore other features too.

Suggested Test

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CONCLUSION

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What we have observed from our competitors is that we could do away with the PIP feature and introduce a translucent overlay with any menu users want to browse. We can conduct tests to see if the removal of the PIP feature will have an impact in our uses’ experience while using our decoder.

And we also noticed that we’re a bit behind with some of the features that our competitors have introduced, such as a TV Guide that’s the same on every device including the decoder, suggestions while searching, personalization so the decoder can recommend programs and offering VoD services like Netflix through their decoders. We could also look into improving those fields too.

Conclusion