Minor (Competitor Analysis)

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Transcript of Minor (Competitor Analysis)

  • Food Group

  • Fashion Group

  • Established Since 1995

  • Market Analysis

  • YearNumber D (%)19892,767,686-19902,447,448- 11.57 19912,124,202- 13.21 19922,049,662- 3.51 19932,181,255+ 6.42 19942,557,709+ 17.26 19952,774,183+ 8.46 19962,856,689+ 2.97 19972,971,069+ 4.00 19983,201,195+ 7.75 19993,454,592+ 7.92 20003,652,465+ 5.73 20013,857,650+ 5.62 20024,184,423+ 8.47 20034,253,474+ 1.65 20045,010,564+ 17.80 20055,338,009+ 6.54

    Chart2

    2767686

    2447448

    2124202

    2049662

    2181255

    2557709

    2774183

    2856689

    2971069

    3201195

    3454592

    3652465

    3857650

    4184423

    4253474

    5010564

    5338009

    2,767,686

    Year

    Number

    _Sheet1

    Change

    - 190 -

    Internal Tourism in Pattaya

    YearNumberD (%)

    19892,767,686-

    19902,447,448- 11.57

    19912,124,202- 13.21

    19922,049,662- 3.51

    19932,181,255+ 6.42

    19942,557,709+ 17.26

    19952,774,183+ 8.46

    19962,856,689+ 2.97

    19972,971,069+ 4.00

    19983,201,195+ 7.75

    19993,454,592+ 7.92

    20003,652,465+ 5.73

    20013,857,650+ 5.62

    20024,184,423+ 8.47

    20034,253,474+ 1.65

    20045,010,564+ 17.80

    20055,338,009+ 6.54

    Profile20052004% D20052004% D

    VisitorsSex

    Thai1,804,2401,680,824+ 7.34Male3,267,4732,590,413+ 26.14

    Foreigners3,533,7693,329,740+ 6.13Female2,070,5362,420,151- 14.45

    AgeTravel Arrangement

    Under 25863,7931,169,566- 26.14Group Tour2,449,6971,692,190+ 44.76

    25 - 341,813,4751,454,989+ 24.64Non Group Tour2,888,3123,318,374- 12.96

    35 - 441,525,1631,446,537+ 5.44

    45 - 54785,859639,947+ 22.80Average Expenditures (person/day)

    55 and over349,719299,525+ 16.76

    Accommodation912.93904.86+ 0.89

    Mode of transportFood and Beverage543.90565.09- 3.75

    Plane11,16241,158- 72.88Shopping and Souvenirs477.34491.05- 2.79

    Train0.00.0-Entertainment424.77505.48- 15.97

    Bus1,155,4501,700,299- 32.04Sightseeing/368.05396.13- 7.09

    Automobile4,171,3973,245,024+ 28.55Local Transport

    Others0.024,083-Miscellaneous73.14128.64- 43.14

    Purpose of Visit

    Holiday4,842,7714,098,867+ 18.15Average Length of Stay3.413.42-

    Business210,815356,191- 40.81Average Growth rate 2000 - 2005+ 788.44 %

    Official Visit87,68873,934+ 18.60Revenue ( Million Baht )

    Convention171,43299,221+ 72.78Thai8,441.679,753.49- 13.45

    Others25,303382,351- 93.38Foreigners40,080.4638,918.23+ 2.99

    Change

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    0

    2,767,686

    Year

    Number

    final

    - 191 -

    Internal Tourism in Pattaya

    2004 - 2005

    Type of Data2004D (%)2005D (%)

    Visitor5,010,564+ 17.805,338,009+ 6.54

    Thai1,680,824+ 14.861,804,240+ 7.34

    Foreigners3,329,740+ 19.343,533,769+ 6.13

    Tourist4,667,234+ 18.564,976,030+ 6.62

    Thai1,409,340+ 16.281,518,857+ 7.77

    Foreigners3,257,894+ 19.573,457,173+ 6.12

    Excursionist343,330+ 8.36361,979+ 5.43

    Thai271,484+ 8.05285,383+ 5.12

    Foreigners71,846+ 9.5276,596+ 6.61

    Average Lenght of Stay (Day)3.42-3.41-

    Thai2.41-2.31-

    Foreigners3.85-3.89-

    Average Expenditure ( Baht/Person/Day )

    Visitor2,991.25+ 3.372,800.13- 6.39

    Thai2,661.13+ 7.122,228.41- 16.26

    Foreigners3,087.24+ 2.502,960.10- 4.12

    Tourist3,025.26+ 3.272,834.50- 6.31

    Thai2,761.85+ 6.872,313.79- 16.22

    Foreigners3,096.58+ 2.472,969.97- 4.09

    Excursionist1,413.74+ 4.191,189.54- 15.86

    Thai1,401.90+ 4.451,180.52- 15.79

    Foreigners1,458.54+ 3.211,223.19- 16.14

    Revenue ( Million Baht )

    Visitor48,671.72+ 21.0948,522.13- 0.31

    Thai9,753.49+ 25.968,441.67- 13.45

    Foreigners38,918.23+ 19.9340,080.46+ 2.99

    ACCOMMODATION ESTABLISHMENTS

    Establishments261+ 4.40293+ 12.26

    Rooms26,503+ 4.5534,007+ 28.31

    Occupancy Rate ( % )57.15- 0.9457.78+ 0.63

    Average Lenght of Stay (Day)2.5703.090

    Number of Guest Arrivals4,308,901+ 19.334,541,670+ 5.40

    Thai1,062,932+ 18.561,155,319+ 8.69

    Foreigners3,245,969+ 19.593,386,351+ 4.32

    ()

    - 192 -

    2548

    1,804,2403,533,7695,338,009

    1,518,8573,457,1734,976,030

    285,38376,596361,979

    1,804,2403,533,7695,338,009

    0.011,16211,162

    0.00.00.0

    419,800735,6501,155,450

    1,384,4402,786,9574,171,397

    0.00.00.0

    1,518,8573,457,1734,976,030

    ///1,155,3193,386,3514,541,670

    0.00.00.0

    0.00.00.0

    /349,30562,508411,813

    0.00.00.0

    14,2338,31422,547

    0.00.00.0

    ()2.313.893.41

    //()2,228.412,960.102,800.13

    2,313.792,969.972,834.50

    1,180.521,223.191,189.54

    ()8,441.6740,080.4648,522.13

    8,104.7739,986.7748,091.54

    336.9093.69430.59

    ()2.802.542.63

    2.742.532.60

    3.142.753.05

    : 2548

    / /

    (FIT )

    - 193 -

    2548

    1,459,0301,429,2822,888,312

    1,222,1781,380,5082,602,686

    236,85248,774285,626

    1,459,0301,429,2822,888,312

    0.011,16211,162

    0.00.00.0

    419,800735,6501,155,450

    1,039,230682,4701,721,700

    0.00.00.0

    1,222,1781,380,5082,602,686

    ///858,6401,309,6862,168,326

    0.00.00.0

    0.00.00.0

    /349,30562,508411,813

    0.00.00.0

    14,2338,31422,547

    0.00.00.0

    ()2.445.363.99

    //()2,314.213,149.182,897.22

    2,403.163,161.402,943.60

    1,193.951,294.751,211.16

    ()7,451.9423,464.9930,916.93

    7,169.1523,401.8430,570.99

    282.7963.15345.94

    ()2.983.253.11

    2.913.263.09

    3.343.033.28

    : 2548

    / /

    Tour)

    - 194 -

    2548

    345,2102,104,4872,449,697

    296,6792,076,6652,373,344

    48,53127,82276,353

    345,2102,104,4872,449,697

    0.00.00.0

    0.00.00.0

    0.00.00.0

    345,2102,104,4872,449,697

    0.00.00.0

    296,6792,076,6652,373,344

    ///296,6792,076,6652,373,344

    0.00.00.0

    0.00.00.0

    /0.00.00.0

    0.00.00.0

    0.00.00.0

    0.00.00.0

    ()1.752.922.77

    //()1,742.082,728.712,644.52

    1,800.662,736.202,662.34

    1,114.971,097.691,108.67

    ()989.7316,615.4717,605.20

    935.6216,584.9317,520.55

    54.1130.5484.65

    ()2.052.052.05

    2.042.052.05

    2.162.272.20

    : 2548

    / /

    2548

    /////

    - 0.00.00.00.00.00.00.00.00.00.0

    - 10,0460.00.00.00.00.00.010,0461,11611,162

    10,0460.00.00.00.00.00.010,0461,11611,162

    - 0.00.00.00.00.00.00.00.00.00.0

    - 0.00.00.00.00.00.00.00.00.00.0

    0.00.00.00.00.00.00.00.00.00.0

    - 229,9830.00.0139,0880.010,7340.0379,80539,995419,800

    - 692,2840.00.032,8780.05,5370.0730,6994,951735,650

    922,2670.00.0171,9660.016,2710.01,110,50444,9461,155,450

    - 925,3360.00.0210,2170.03,4990.01,139,052245,3881,384,440

    - 2,684,0210.00.029,6300.02,7770.02,716,42870,5292,786,957

    3,609,3570.00.0239,8470.06,2760.03,855,480315,9174,171,397

    - 0.00.00.00.00.00.00.00.00.00.0

    - 0.00.00.00.00.00.00.00.00.00.0

    0.00.00.00.00.00.00.00.00.00.0

    - 1,155,3190.00.0349,3050.014,2330.01,518,857285,3831,804,240

    - 3,386,3510.00.062,5080.08,3140.03,457,17376,5963,533,769

    4,541,6700.00.0411,8130.022,5470.04,976,030361,9795,338,009

    : : : :

    - 5A -

    - 195 -

    - 5B -

    2548

    0.00.010,0460.2910,0460.200.00.01,1161.461,1160.310.00.011,1620.3211,1620.21

    0.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.0

    379,80525.01730,69921.141,110,50422.3239,99514.014,9516.4644,94612.42419,80023.27735,65020.821,155,45021.65

    1,139,05274.992,716,42878.573,855,48077.48245,38885.9970,52992.08315,91787.271,384,44076.732,786,95778.864,171,39778.14

    0.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.00.0

    1,518,857100.003,457,173100.004,976,030100.00285,383100.0076,596100.00361,979100.001,804,240100.003,533,769100.005,338,009100.00

    ( )

    - 26 -

    - 24 -

    - 27 -

    - 28 -

    - 29 -

    ( )

    - 26 -

    - 24 -

    - 27 -

    - 28 -

    - 29 -

    ( )

    - 26 -

    - 24 -

    - 27 -

    - 28 -

    - 29 -

    - 196 -

    - 6A -

    - 6B -

    ()

    - 197 -

    2548

    1. ///1,155,31976.063,386,35197.944,541,67091.26

    2. 00.0000.0000.00

    3. /00.0000.0000.00

    2. /349,30523.0062,5081.81411,8138.28

    3. 0.00.00.00.00.00.0

    4. 14,2330.948,3140.2522,5470.46

    5. 0.00.00.00.00.00.0

    1,518,857100.003,457,173100.004,976,030100.00

    2548

    1. ///2.193.903.40

    2.

    3. /

    2. /2.743.683.22

    3. 0.00.00.0

    4. 1.683.433.37

    5. 0.00.00.0

    Expen

    2548

    ( : //)

    1. 754.1432.59978.7832.96932.4032.890.00.00.00.00.00.0697.3331.29973.2532.88912.9332.60

    2. 499.6521.59559.3018.83546.9919.30400.7633.95394.1532.22399.3633.57492.2022.09558.3718.86543.9019.42

    3. 404.8017.50499.1416.81479.6616.92356.5430.20413.6033.81368.6130.99401.1618.00498.6616.85477.3417.05

    4. 316.6713.69461.6215.54431.6915.23113.229.5953.144.34100.508.45301.3413.52459.3015.52424.7715.17

    5. 124.085.36169.095.69159.805.64100.228.49126.1210.31105.708.89122.285.49168.855.70158.675.67

    6. 156.246.75224.397.56210.327.42155.1213.14204.3216.70165.5313.92156.157.01224.287.58209.387.48

    7. 58.212.5277.652.6173.642.6054.664.6331.862.6249.844.1857.952.6077.392.6173.142.61

    2,313.79100.002,969.97100.002,834.50100.001,180.52100.001,223.19100.001,189.54100.002,228.41100.002,960.10100.002,800.13100.00

    - 198 -

    - 19A -

    - 19B -

    Revenue