Competitive Intelligence by Andy Beal | PubCon 2009
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Competitive Intelligence ANDY BEAL PUBCON
description
I tend to put the bare details on my actual slides, but you can also see a complete write-up here: http://gri.ms/BDJB and here: http://gri.ms/BDJC
Transcript of Competitive Intelligence by Andy Beal | PubCon 2009
Competitive Intelligence
ANDY BEAL PUBCON
Our
Spy
10+ years in the field Hand-to-hand reputation management skills Inventor of Trackur.com Co-conspirator of Radically Transparent Cover: Editor of Marketing Pilgrim
News
What: Company name, CEO, Products, Locations,
Why: New products New features Media placements Sympathetic bloggers
Rants
What: Sucks, defective, crap, poor, dirty, expensive...
Why: Poach their clients Promote your alternative Improve your products
Employees
What: Their blogs, social profiles, photos, videos...
Why: Loose lips sink...brands Egos ergo bragging Damaging evidence Potential hires
Jobs
What: Their job listings
Why: Products in development New locations Lost employees
How: Google.com/alerts Email or RSS As-it-happens! Google Sidewiki Local listings
Tweets
How: Follow employees Follow company profile Search.Twitter.com Private Twitter Lists
How: Read their Fan page! Who are their fans? Search Posts by Everyone
URLs
How: DomainTools.com /Registrant-Alert/ /Mark-Alert/
Oodle
How: Oodle.com/job/ Company name Location Skills/position
Advanced
Tools
How: SocialMention.com ¢ Trackur.com $ Radian6.com $$$ VisibleTechnologies.com $$$$
