CeBIT Australia - Deutsche Messe 2008-07-28¢  CeBIT Australia continues to go from...

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  • End of Show Report CeBIT Australia

    20 - 22 May 2008





    Startups, get on the



    CeBIT AUSTRALIA 08 / 3D Floorplan

  • CeBIT Australia continues to go from strength to strength, with seven straight years of strong growth.

    In 2002, CeBIT launched with a two-hall exhibition attracting 384 companies and 15,870 visitors. In 2008, the seventh edition of CeBIT Australia, the exhibition occupied four halls at the Sydney Exhibition and Convention Centre, and attracted 753 exhibitors and 35,173 visitors.

    The continued growth CeBIT Australia has experienced since its inception is largely due to the enriched visitor experience enjoyed on the show floor and knowledge gained from the CeBIT Australia conference program.

    By any definition, CeBIT Australia 2008 was another outstanding success, continuing its reputation as the best Business-to-Business event for the technology sector.

    CeBIT Australia 2009 will build on the successful platform laid this year. Expect to see an even more comprehensive conference program and new and exciting initiatives for business visitors and delegates.

    I encourage you, as a 2008 exhibitor, to study this end of show report, which provides all the necessary statistics and an overview on the event, and secure your stand space early for 2009.

    If you have not exhibited at CeBIT before, this report will outline what you missed in 2008, but what your company could be a part of in 2009.

    Jackie Taranto Managing Director Hannover Fairs Australia

    Welcome to the CeBIT Australia 2008 End of Show Report


    / CeBIT AUSTRALIA 08Message From The Organiser

  • Without a doubt the best show for the past 5 years. Excellent attendance in both the type of visitors and numbers.“ “Leo NyhofAustralasian ManagerCherry Australia



    This was our 6th event and they keep getting bigger and better. For Altech, it’s not just a showcase or wow factor. It’s about doing business. We signed a major new contractor on the show floor. CeBIT is a great event to make major announcements and showcase our business/company.

    “ “

    CeBIT has been a great success for us. It’s the first year that we have exhibited, and it has been well worth the investment. We had three strong business objectives, to educate the Australian market about search engine advertising and help them to start their first Yahoo! Search Marketing account, to generate leads for our business, and to connect with senior business leaders from around the world. In partnership with the CeBIT organisers, we have achieved all three objectives after just two days, so I’m thrilled at the results. CeBIT has taken the time to understand our business, and has helped us immensely to achieve our objectives.

    “ “

    Kevin Hartin Australia/New Zealand Sales Manager Altech

    Janet Shi, Head of Marketing, Yahoo! Search Marketing

    As a long time visitor to CeBIT Australia I was confident of a positive first-time exhibitor experience, however, the reality far exceeded all expectations. In addition to an overwhelming number of new client opportunities, we met with numerous strategic alliance partnership prospects, which has the potential to rapidly elevate our business to a much higher level. We’re so impressed by the quality and quantity of CeBIT visitors we met we have already committed to twice the space at next year’s show.

    “Tony Bartlett CEO Enotia Pty Ltd

    CeBIT Australia, a world-class business technology event, has delivered a standard matched by no other in this space. The business opportunities and brand exposure gained over the course of the event has been outstanding. We look forward to another successful event at CeBIT Australia 2009.“

    “Nadia RosatoMarketing Manager Siemens Enterprise Communication




    Without a doubt the best show for the past 5 years. Excellent attendance in both the type of visitors and numbers.“ “Leo NyhofAustralasian ManagerCherry Australia

    CeBIT 2008 provided the opportunity for Devnet to demonstrate the latest in cloud computing applications for business. We were able to reach a wide audience over the 3 days at CeBIT 2008 and Devnet used the event to launch a new range of business applications. We spoke to CEOs, Directors, ICT professionals and other business people looking to learn more about what is available in the ICT space. We gained hundreds of leads and completed over 200 demonstrations over 3 days. The evening events were also beneficial to network with industry professionals. The exhibition floor traffic was constant and we were delighted to see people lining up every day to make their way through the exhibition hall. I would recommend other organisations to consider CeBIT as one of their core event marketing activities in the 08/09 financial year.

    “Craig Deveson CEO Devnet

    CeBIT Australia 2008 for T[life]™ has been a very successful first experience. Both the quality and quantity of customers far exceeded expectations. As a result, T[life]™ experienced an overwhelming amount of brand exposure and new business opportunities over the course of this event. We look forward to other successful events with CeBIT in the future.

    “ “Linmarie Hardy Marketing & Events CoordinatorT[life] ™

    CeBIT Australia 2008 was a great show for us this year. The number and quality of show visitors even exceeded the success of our CeBIT 2007 show. We have already booked our 2009 stand and looking forward to an even better response. CeBIT has become one of our key marketing events giving us a fabulous return on our investment. The number of qualified leads exceeds that of any other show we have attended.

    “ “Kristy CombMarketing DirectorICP Digital Signage Pty Ltd



  • Major Sponsors

    Gold Sponsor

    Silver Sponsors Bronze Sponsors

    Presenting Partners

    Green Sponsor

    CeBIT AUSTRALIA 08 / Supporting Organisations

  • Supporting Organisations and Associations:


    / CeBIT AUSTRALIA 08Supporting Organisations


  • Contents

    4 Sponsors & Supports

    CeBIT.AU awards

    Innovation Nation

    Government House

    Key Visitor Data


    Key Exhibition Data3�


    ICT Celebration Dinner



    VIP Visitors

    Key Media Data

    �8 Press Clippings





    6 Event Summary

    7 Conference Program


    Event Summary CeBIT Australia is made up of a collection of different events, including a �0,000sqm exhibition, 6 Conferences, Show Floor Seminars, Business Networking Events, a Gala Dinner and host of other events organised by our partners and supporters. Here’s a brief overview of this year’s event…

    Show Floor Events

    BuddeComm Theatre (Featuring special guest speaker Paul Budde)

    Skills Alley BloggerZone

    Open CeBIT Theatre TechRamp

    Export Alley

    Hall �

    Hall 3

    Hall 4

    Hall 5

    Monday 19th May JoomlaDay

    NSW Department of State & Regional Development Business Reception

    Tuesday 20th May CeBIT Australia Exhibition AusInnovate Conference Open CeBIT Conference Innovation Nation Cocktail Reception

    Wednesday 21st May CeBIT Australia Exhibition e-Government Forum e-Marketing & Search Engine Optimisation Conference The ZDNet Australia & CeBIT �008 Emerging Technology Innovation Award ICT Celebration Dinner CeBIT.AU Business Awards �008

    Thursday 22nd May CeBIT Australia Exhibition VoIP & IP Comms Conference Transaction �.0 Conference Cross Jurisdictional CIO Committee Meeting

  • Ce BI

    T Au

    st ra

    lia 2

    00 8

    303 Delegates 17 Speakers

    121 Delegates 26 Speakers

    245 Delegates 11 Speakers

    328 Delegates 29 Speakers

    163 Delegates 11 Speakers

    184 Delegates 26 Speakers

    AusInnovate: 303 Open CeBIT: 121 e-Government: 245 e-marketing: 328 VoIP: 163 Transaction: 184


    Total delegates – 304

    Total Speakers – 17


    Total delegates – 329

    Total Speakers – 29


    Total delegates – 164

    Total Speakers – 11


    Total delegates – 187

    Total Speakers – 26

    Open CeBIT

    Total delegates – 246

    Total Speakers – 11

    � / CeBIT AUSTRALIA 08

    Conference Program

  • Ms Fran Kelly Breakfast Presenter, ABC Radio National Senator the Hon Stephen Conroy Minister for Broadband, Communications and the Digital Economy Mr Jason Calacanis CEO, Mahalo, USA Dr Sridhar Vembu Founder & CEO, Zoho, USA Dr Isaac Shariv Director, Sydnovate Australia Mr Al Bryant General Manager Phantom Works Australia, The Boeing Comp