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LocalGlobal CeBIT Magazin 2013

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  • 1BrasilgloBal Business magazineCeBiT 2013GLOBAL

    BUSINESSMAGAZINE

    March 6-10, 2013ENTERING NEW MARKETS

    POLAND: GROWTH ENGINE IN EUROPEThe Dynamic of the ICT Service industry

    Country Specials: Special: ICT in EuropeCeBIT IBA

    Brazil, Tunisia, EgyptGoing International

    PROGRAM OF CEBIT INTERNATIONAL BUSINESS AREA, HALL 6

    Brasil2.indd 1 27.02.2013 18:14:26

  • EDITORIAL GLOBAL BUSINESS MAGAZINECeBIT 2013

    Imprint local global GmbH

    Marienstrae 5

    D-70178 Stuttgart

    Telefon + 49 711 / 22 55 88-0

    Fax + 49 711 / 22 55 88-11

    info@localglobal.de

    www.localglobal.com

    In cooperation withGermany Trade & Invest

    Gesellschaft der

    Bundesrepublik

    Deutschland fr

    Auenwirtschaft

    und Standortmarketing

    Friedrichstae 60

    10117 Berlin

    Telefon +49 30 200 099-0

    www.gtai.de

    Deutsche Messe AG

    Messegelnde

    D-30521 Hannover

    Telefon + 49 511 / 89-0

    Fax + 49 511 / 89-3 26 26

    www.messe.de

    Concept: Hans Gng

    Layout: Geraldine Ghinet,

    Vero Avant

    Pictures: Photolia, Flickr

    Druck: BWH GmbH - die

    Publishing Company

    ICT drives global growth. Ce-BIT 2013 again gives this reality a tangible face. This years Part-ner Country, Poland, in particular clearly demonstrates this fact. The country is benefitting from super-lative infrastructure, and especial-ly from the skills and enthusiasm of its young ICT sector workforce. Poland has become a magnet of global growth and one of the few countries in Europe characterized by a significant sense of business and economic optimism.

    CeBIT 2013 is therefore once again the place where countries will be showcasing the capabili-ties of their national IT sectors. An internationalization meeting point is located in the newly cre-ated CeBIT International Business Area in Hall 6. This is where com-panies that want to capture inter-

    national market share will congre-gate. There are also organizations on hand to help small and medi-um-sized firms to internationalize their business activities.

    So it is well worth paying a vis-it to Hall 6. Not only is this years Partner Country putting on an im-pressive showcase, a large number of country pavilions and innovative companies are also making the re-ality of global integration tangible, in a way that can only be achieved in one global location, i.e. in face-to-face conversations. CeBIT 2013 will also be the birthplace of new partnerships and growth stories. I look forward to your visit to the Fo-rum in Hall 6.

    Hans GngCEO and Founder local global GmbH

    IMPRINT

    Going global going CeBIT Content4 Programe

    CeBIT International Busness AreaPartner Country Poland

    Partner Country Poland Special

    5 Greeting Janusz Piechociski, Deputy Prime Minister and the Minsiter of Economy

    6 Dynamic ICT market7 Excellent and innovative IT workforce8 Global BPO and IT services center9 R&D centers in the ICT sector10 Poland creative, young, energetic11 Business process outsourcing12 Overview: CeBIT Partnerland 2013

    Country Special

    13: Egypt: ICT Driver of development14 Brasil: Leading-edge solutions of global reach16 Tunisia New Tunisia, new opportunities

    Profiles

    18 Bangladesh19 Brasil20 Serbia22 Tunisia

    Europa Special

    23 Partnerland Polen: Verwaltung geht Online24 Partnerland Polen: Onlinehandel nimmt Fahrt auf26 Grossbritannien: Mit neuer Technik mobil28 Frankreich: Mobilfunk Kampf um Anteile30 sterreich: Firmen setzen aufs Internet32 Tschechische Republik: Onlineshopping holt auf34 Slowakei: Markt wchst dynamisch36 Ungarn: Dienstleistungen gefragt38 Finnland: Jenseits vo n Nokia40 Estland: Kleines Land - vornedran

    3

    CeBIT.indb 3 27.02.2013 19:17:19

  • global business magazineCebiT 2013

    4

    PROGRAMGLOBAL BUSINESS MAGAZINECeBIT 2013

    Program

    Stand D 50, Hall 6

    05. March - 09 March 2013

    Program:

    Tuesday, 05.03.201315.00 -16.00Infrastructure for Growth

    Wednesday, 06.03.201311.00 -13.00Partner country Poland: European growth driver

    14.00 -16.00Brasil

    Thursday, 07.03.201310.00 13.00BITKOM SME Forum: Market Op-portunities for SMEs in Poland

    13.00 15.00Opportunities through cooperation in North Africa: Egypt, Tunisia

    15.00 -17.00Bangladesh

    Friday, 08.03.201311.00- 12.00Latin America

    14.00 15.00Serbia

    Polish-German ICT SummitDateTuesday, March 5, 201313:30 15:00VenueCeBIT Fairgrounds, Convention Center, Conference room 2, Center Stage

    Poland: European growth driverDateWednesday, March 6, 201310:00 13:00VenueCeBIT Fairgrounds, International Business Area, Hall 6, Stand D50

    BITKOM SME Forum: Market Op-portunities for SMEs in Poland

    CeBIT International Business Area CeBIT 2013 Partner Country Poland

    DateThursday, March 7, 201310:00 - 13:00VenueCeBIT Fairgrounds, International Business Area, Hall 6, Stand D50

    Poland meets EuropeDate Thursday, March 7, 201314:30 18:00 (afterwards Get-To-gether) Venue CeBIT Fairgrounds, Hanover, Infor-mation Center (IC), room 00.135 - 00.140, Match & Meet in the dome

    program

    CeBIT.indb 4 27.02.2013 19:17:19

  • Sehr geehrte Damen und Herren,

    die Republik Polen besitzt eine starke und solide wirt-schaftliche Basis. Mit 24 Prozent der Gesamtbevlkerung Mittelosteuropas erzeugt das Land nahezu 40 Prozent des Bruttoinlandsproduktes (BIP) dieser Region. Aufgrund der unternehmerfreundlichen Politik bietet Polen hervorragende Bedingungen fr Investitionen und wirtschaftlichen Erfolg.

    Fr das Jahr 2013 werden in Polen 2,2 Prozent BIP-Wachs-tum erwartet eine positive Entwicklung, die sich in den kommenden Jahren fortsetzen wird. In der Ernst & Young Studie ber die attraktivsten Investitionsstandorte 2012 hat Polen einen guten zweiten Platz belegt. Wir sind darber hinaus fhrend in der Anziehung auslndischer Direktinves-titionen nach Mittel- und Osteuropa.

    Speziell in der IKT-Branche beruht die internationale Wert-schtzung Polens auf der Qualitt der Dienstleistungen und einer groen Kreativitt, die oft selbst die Erwartungen der Arbeitgeber bertrifft. Junge polnische Informatiker bele-gen alljhrlich Spitzenpltze bei internationalen Wettbewer-ben fr Programmierer wie Microsoft Imagine Cup, Google Code Jam, TopCoder, der Akademischen Weltmeisterschaft fr Gruppenprogrammierung (ACM-ICPC) oder dem Central European Programming Contest (CEPC).

    Die Attraktivitt unseres Marktes wissen auch global agie-rende Konzerne wie Microsoft, Motorola, HP, Google, Orac-le, IMB oder SAP zu schtzen, die in Polen Forschungs- und Entwicklungszentren schaffen und aus der Zusammenarbeit mit unserern Wissenschaftlern Vorteile ziehen. Der Zufluss auslndischer Investitionen sowie Produktionsverlagerun-gen nach Polen tragen wesentlich zur Erhhung der Nach-frage nach Programmen und Computer-Ausrstungen bei.

    Alle diese Vorzge sowie eine Spezialisierung in diesem Bereich machen die polnische IKT-Branche weltweit kon-

    kurrenzfhig. Das Wirtschaftsministerium untersttzt jeg-liche Initiativen, die die inlndische Wirtschaft innovativer machen. Deshalb frdern wir aktiv unsere Firmen u. a. auf der CeBIT.

    Wir sind uerst erfreut, dass die Organisatoren der CeBIT, die BITKOM e.V. und die Deutsche Messe AG, das Potenzial der polnischen IKT-Branche erkannt und Polen die offizielle Partnerschaft bei dem weltweit wichtigsten Event der digi-talen Wirtschaft angeboten haben.

    Wir laden alle Firmen dazu ein, Geschftskontakte mit Part-nern aus Polen zu knpfen. Ich denke, dass alle Unterneh-mer aus der IKT-Branche von einer gegenseitigen Zusam-menarbeit profitieren knnen.

    Janusz Piechociski

    Stellvertretender Ministerprsident der Republik Polen und Minister fr Wirtschaft

    HIGHTECH-LAND

    PoLENINFoRMATIoNS- UND KoMMUNIKATIoNSTECHNoLoGIE AUF SPITZENNIVEAU

    Ladies and Gentlemen,

    I was very glad to hear that Poland has been granted the status of the Partner Country of this years CeBIT Fair. We take it for a token of recognition of the Polish ICT sectors potential, as well as of strength and stability of our econ-omy.Poland is a country with solid economic foundations. Poles constitute 24% of the Central and Eastern European popu-lation, while producing almost 40% of the regions GDP. Combined with the countrys friendly policy towards the entrepreneurs, this creates excellent conditions for invest-ment and, of course, business success.

    In 2013 we anticipate a GDP increase of approximately 2.2% and hope to sustain this result in the upcoming years. Ernst & Youngs report European Attractiveness Survey 2012 ranked Poland second. We are also proud to be the leader in attracting foreign investment projects in Central and Eastern Europe.

    ICT sector is one of the Polish Governments foremost pri-orities and I am deeply convinced that its representatives will make an excellent impression during the Hanover fair. I am delighted to affirm that this sector is modern and dy-namic, offering its customers and investors an immense potential for development.

    Quality of the provided services and the level of em-ployees creativity, often exceeding the highest ex-pectations of the employers, are the decisive factors underpinning the international recognition of Polish ICT sector. Each year, young Polish IT professionals are ranked at some of the highest places in interna-tional contests for programmers, such as the Microsoft Imagine Cup, Google Code Jam, TopCoder, ACM Inter-national Collegiate Programming Contest (ACM-ICPC) or the Central European Programming Contest (CEPC).

    The allures of our market have been recognized by such global groups as Microsoft, Motorola, HP, Google, Oracle, IBM or SAP, whi