American Society of Media Photographers Northern California / 2008-04-17Copyright in a Hyper Digital Age: Copyrights? Copyleft? What rights are left?

Mike Linksvayer / VP, Creative Commons

Photo by Wendy Seltzer Licensed under CC Attribution 2.0 http://www.flickr.com/photos/wseltzer/248490439/

Creative Commons .ORG

Nonprofit organization, launched to public December 2002

HQ in San Francisco (around the corner)

Science Commons division in Boston

~60 international jurisdiction projects, coordinated from Berlin

Foundation, corporate, and individual funding

Enabling Reasonable Copyright

Space between ignoring copyright and ignoring fair use & public good

Legal and technical tools enabling a Some Rights Reserved model

Like free software or open source for content/media

But with more restrictive options

Media is more diverse and at least a decade(?) behind software

Six Mainstream Licenses

Lawyer Readable

Human Readable

Machine Readable

Machine Readable (Work)

My Photoshop by
My Name
is licensed under a
Creative Commons Attribution 3.0 License.

Permissions beyond the scope of this license may be available at example.com.

Rights Description vs. Rights Management

Copy/use promotion vs. copy/use protection

Encourage fans vs. discourage casual pirates

Resource management vs. customer management

Web content model vs. 20th century content model

Not necessarily mutually exclusive

DRMfree

DRM Voodoby psd licensed under CC BY 2.0http://flickr.com/photos/psd/1806247462/

Digital Asset Management

License-aware desktop search

Content creation and media player integration

Everyone needs DAM, not only media houses

XMP; possible work with PLUS

CC created liblicense enabling integration on Linux; Mac and Windows forthcoming; CC metadata panel for Adobe CS

Sites: Flickr

60+ million CC licensed photos

Reuse galore; exposure via other apps

Sites: Wikimedia Commons

Definition of Free Cultural Works

Media repository for Wikipedia(s)

Only accepts images licensed according to http://freedomdefined.org (including CC BY and CC BY-SA)

Sites: Others

Piqs.de

Ipernity

Zoomr

OpenPhoto

Many others, including self-hosting photographers, educational institutions, open access publications...

Sharing Variations.

Share low resolution images

Share selected images

Licensing commercially AND sharing

"My Problem Isnt Piracy, Its Obscurity" Cory Doctorow

Demand

Huge demand for photography equipment and services, which get better and cheaper all the time

Huge demand for photography

Great time for photography; pro photographers need to get creative

Expansion of copyright not creative, harmful secondary impacts

Thanks!

License

http://creativecommons.org/licenses/3.0/

Attribution

Author: Mike Linksvayer

Link: http://creativecommons.org

Questions?

ml@creativecommons.org

Original photo by Brooke NovakLicensed under CC Attribution 2.0http://www.flickr.com/photos/brookenovak/544607362/