Brochure & Order Form_Latin America B2C E-Commerce Report 2012
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Transcript of Brochure & Order Form_Latin America B2C E-Commerce Report 2012
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Publication Date December 2012
Language English
Format PDF & PowerPoint
Number of Pages/Charts 184
Covered Countries Top Country: Brazil Additional Countries: Argentina, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela
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Latin America B2C E-Commerce Report 2012 December 2012
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Provided by
December 2012
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Latin America B2C E-Commerce Report 2012
Key Findings
Company and Product Information
Covering 10 Latin American Countries
• The most purchased online product categories in Latin America in July 2012 were
“Apparel and Accessories”, “Computer Electronics”, and “Music, Movies or Videos”.
• In 2011, Brazil accounted by far for the highest share of B2C E-Commerce sales in Latin America.
• In December 2011, Mercado Libre was the most engaging website in the Brazilian B2C E-Commerce
market, in terms of the time spent on the website, followed by Lojas Americanas and Magazine Luiza.
• It is expected that almost half of all Internet users in Argentina will shop online in 2016.
• New payment options were helping consumers in Mexico to buy online even if they do not have credit
cards.
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1. MANAGEMENT SUMMARY 3. BRAZIL (Top Country)
• B2C E-Commerce Trends, 2012
• B2C E-Commerce Trends, 2011/2012
• Cross-BorderinternationalOnlineShoppingTrends,2011/2012
• Internet Usage and B2C E-Commerce Trends among Seniors, 2011/2012
• B2C E-Commerce Trends on Valentine‘s Day and Mother‘s Day, 2012
• Breakdown of B2C E-Commerce Sales in Latin America, by Country, in %, 2011
• BreakdownofOnlineShoppingFrequency, in%ofOnlineShoppers,April2012
• TimespentbetweenOnlineResearchandOnlinePurchase, byTimeRangeandProductCategory, in%ofOnlineShoppers,March2012
• MainReasonsnottoshopOnline, by Product Category, incl. Shipping in % of Internet Users, July 2012
• Preferred Payment Methods, in%ofOnlineShoppers,12MonthstoMay2012
• B2C E-Commerce Delivery Trends, 2011/2012
• M-Commerce Trends, 2011/2012 and Share of Consumers using Mobile Phones in Purchasing Process, in %, 2011
• Mobile Payment Market Trends, 2012
• B2C E-Commerce Sales, in USD billion, 2007-2011
• B2C E-Commerce Sales, in USD billion, 2010-2015f
• B2CE-CommerceSales,inBRLbillion,2010-2013f
• B2CE-CommerceSales,inBRLbillion, H12011&H12012
• OnlineTravelSales,comparedtotheotherBRICCountries,inUSDbillion,2010-2016f
• ShareofB2CE-CommerceontotalRetailSales, in %, 2011 & 2016f
• Share of M-Commerce on total E-Commerce Sales, in%,H12012&2013f
• PurchasedOnlineProductCategories, in%ofOnlineShoppers,April2012
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2. LATIN AMERICA: REGIONAL
• Breakdown of B2C E-Commerce Sales, by Country, in %, 2011
• B2C E-Commerce Sales, by Country, in USD million, 2005-2011
• B2C E-Commerce Sales in selected Countries, in USD billion, 2010-2016f
• ReachofE-CommercerelatedWebsiteCategories,by Category, in % of Internet Users, April 2012
• HowOnlineShoppersstarttheirOnlinePurchasingProcess, in %, July 2012
• MostimportantFactorswhenShoppingOnline,Voting from 1 to 4, 2012f
• OnlinePaymentTrends,2011
• PurchasedOnlineProductCategories, in%ofOnlineShoppers,July2012
• Internet User Penetration, by Country, in % of Individuals and in % Growth, January 2011 & January 2012
• Breakdown of Internet Users, by Country and Age Group, in %, January 2012
• OnlineShopperPenetrationinselectedCountries,in % of Internet Users, 2010-2016f
• OnlineShopperPenetration,byCountry, in % of Internet Users, 2011
• Social Network User Penetration in selected Countries, in % of Internet Users, 2010-2014f
• OnlineTravelSiteUse,byRegionandCountry, inMinutesspentperVisitorandin%Reach,June 2012
• OnlineTravelSales, in USD billion and in % annual Growth, 2010-2016f
• Mobile Internet Penetration, by Country, in % of Consumers, 2010-2012f
• M-Commerce Trends, 2012 and Share of M-Commerce on total B2C E-Commerce Sales, in %, July 2012
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Table of Contents (1 of 4)
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4. ARGENTINA
• Internet Activities, in % of Internet Users, Q1 2012
• ReasonsagainstOnlineShopping,in%,Q12012
• AverageperCapitaRetailand B2CE-CommerceSpending,inARS,2004-2011
• Social Network User Penetration, in % of Internet Users, 2010-2014f
• B2CE-CommerceSales,inARSbillion,2004-2011
• B2C E-Commerce Sales, in USD billion, 2007-2011
• B2C E-Commerce Sales, in USD billion, 2010-2016f
• Breakdown of Internet Users, by Age Group, in %, January 2012
• OnlineShoppers,inmillions,2007-2011
• OnlineShoppers,in%ofInternetUsers,2010-2016f
• ShareofOnlineShoppersonInternetUsers,in%,Q1 2006 & Q1 2012
• Leading B2C E-Commerce Players, 2012
3. BRAZIL (Top Country) (cont.)
• PurchasedOnlineProductCategories,byGender,in%ofOnlineShoppers,April2012
• Purchased Mobile Product Categories, in % of Mobile Shoppers, May-June 2012
• InternetUsers,comparedtootherBRICCountries,in millions and in % Change, July 2011 & July 2012
• Breakdown of Internet Users, by Age Group, in %, January 2012
• Mobile Internet Users, in millions and in % of Population, 2010-2016f
• OnlineShoppers, in millions and in % of Internet Users, 2010-2015f
• OnlineShopperPenetration,byAgeGroup, in % of Internet Users, April 2012
• BreakdownofuniqueVisitorstoRetailCategoryWebsites,byAgeGroup,in%,December2011
• BreakdownofuniqueVisitorstoRetailCategoryWebsites,byRegion,in%,December2011
• Leading B2C E-Commerce Players, 1-10, 2012
• Leading B2C E-Commerce Players, 11-20, 2012
• Most engaging B2C E-Commerce Sites, comparedtototalRetail,inAverageMinutes,Average Pages and Average Visits per Visitor, December 2011
• MercadoLibre:Profile
• MercadoLibre:NetRevenuesandYear-on-YearRevenueGrowth,inUSDmillionandin%, Q3 2011-Q3 2012
• Mercado Libre: Key Performance Metrics in Latin America, in USD, Persons, Items and %, Q3 2011 & Q3 2012
• LojasAmericanas:Profile
• MagazineLuiza:Profile
• NewsaboutAmazoninBrazil,October2012
• NewsaboutOttoGroupinBrazil,2012
• TopTravelDomains/Websites,byUniqueVisitors,in thousands, July 2012
5. CHILE
• B2C E-Commerce Trends, 2012
• B2C E-Commerce Trends, 2012 and ShareofOnlineShoppersonInternetUsers,in%,2012f
• M-Commerce Trends, 2011
• B2C E-Commerce Sales, in USD billion, 2007-2011
• E-Commerce Sales, in USD billion, 2010 & 2011 and Breakdown of E-Commerce Sales into Goods and Services, in %, 2011
• Internet Users, in millions, June 2012 & June 2015f
• Breakdown of Internet Users, by Age Group, in %, January 2012
• OnlineShoppers,in%ofInternetUsers,2010 & 2011
• Leading B2C E-Commerce Players, 2012
• RankingofRetailWebsites,in%,June2012
• RankingofGroupDiscountWebsites,in%,June 2012
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Table of Contents (2 of 4)
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8. MEXICO (cont.)
• OnlineSpendinginTermsofdisposableIncome,compared to other Countries, in%ofOnlineShoppers,January-February2012
• OnlineandMobilePaymentTrends,2011/2012
• PaymentMethodsforOnlineShopping, in%ofOnlineShoppers,2011&2012f
• LocationswhereSmartphoneUsersgoOnlineviaSmartphone,in%ofRespondents,March2012
• Social Network User Penetration, in % of Internet Users, 2010-2014f
• F-Commerce Use, in % of Internet Users, 2011
• B2C E-Commerce Sales, in USD billion and in % annual Growth, 2008-2012f
• B2C E-Commerce Sales, in USD billion, 2007-2011
• B2C E-Commerce Sales, in USD billion and in % annual Growth, 2010-2016f
• E-Commerce Sales (B2C and C2C), in USD billion and in % annual Growth, 2011-2017f
• ShareofOnlineRetailontotalRetailSales, in USD billion and in %, 2010 & 2016f
• Share of Travel on total B2C E-Commerce Sales, in %, Q2 2012
• PurchasedOnlineProductCategories, in%ofOnlineShoppers,2011&2012f
• Internet Users, in millions and in % annual Growth, 2006-2011
• InternetPenetration,byRegion,in%ofInhabitants,2011
• Breakdown of Internet Users, by Gender, in %, 2011
• Breakdown of Internet Users, by Age Group, in %, 2011
• Breakdown of Internet Users, by Age Group, in %, January 2012
• OnlineShopperPenetration,in%ofInternetUsers,2010-2016f
• OnlineShopperPenetration,in%ofInternetUsers,2010 & 2011
• BreakdownofOnlineShoppers, by Age Group and Gender, in %, 2012f
6. COLOMBIA
• E-Commerce Trends, 2011/2012• OnlineActivities,in%ofInternetUsers,2011• Breakdown of E-Commerce Sales, by Type of Sale,
in %, 2011• B2C E-Commerce Sales, in USD million, 2007-2011• E-Commerce Sales, in USD billion, 2011 & 2012f• Internet Users,
in millions and in % of Country Population, 2010 & 2011
• Breakdown of Internet Users, by Age Group, in %, January 2012
• OnlineShoppers,inthousands,2011&2012f• OnlineShopperPenetration,byCity,
in % of Internet Users, 2011• Leading B2C E-Commerce Players, 2012
7. ECUADOR
• B2C E-Commerce Trends, 2012• Internet Users,
in millions and in % of Country Population, 2008-2011
• OnlineShopperPenetration,byCountry, incl. Ecuador, in % of Internet Users, 2011
8. MEXICO
• B2C E-Commerce Trends, 2012• Internet Access, by Device, in % of Internet Users,
2011• Internet Activities, in % of Internet Users, 2011• Shopping-relatedReasonsforInternetUsage,in%,
2011• ReasonsforOnlineShopping,in%OnlineShoppers,
2012f• ReasonsagainstOnlineShopping,
in % of Internet Users, 2012f• B2CE-Commerce,byMexicanandforeignWebsites,
in%ofOnlineShoppers,2010-2012f• Average per Capita B2C E-Commerce Spending,
in%ofOnlineShoppers,2010-2012f
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Table of Contents (3 of 4)
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11. URUGUAY
• Internet Activities, in % of Internet Users, June 2012
• ReasonsagainstOnlineShopping, in%ofIndividualsneverhavingshoppedOnline,June 2012
• PurchasedOnlineProductCategories, in%ofOnlineShoppers,June2012
• Internet User Penetration, in % of Individuals, 2008-2010 & 2012f
• Internet User Penetration, by Gender, in % of Individuals, June 2012
• Internet User Penetration, by Age Group, in % of Individuals, June 2012
• Location of Internet Use, by Location, in % of Internet Users, June 2012
• Breakdown of Mobile Internet Usage, in % of Internet Users, June 2012
8. MEXICO (cont.)
• OnlineShoppingFrequency,in%,2010-2012f
• Leading B2C E-Commerce Players, 1-10, 2012
• Leading B2C E-Commerce Players, 11-20, 2012
• DistribuidoraLiverpoolS.A.:Profile
• MercadoLibreS.A.:Profile
• MercadoLibre:NetRevenuesandYear-on-YearGrowthRates,inUSDmillionandin%, Q3 2011-Q3 2012
• Mercado Libre: Key Performance Metrics in Latin America, in USD, Persons, Items and in %, Q1 2012 & Q3 2012
9. PARAGUAY
• Internet Usage Trends, 2011 and WeeklyInternetUse,byAgeGroup,inHours,December 2011
• Internet Activities, in % of Internet Users, 2012f
• E-CommerceSalesandGrowth,inPYGbillion,2010-2012f
• Internet Penetration, in % of Individuals, 2011/2012 & 2012/2013f
10. PERU
• KeyOnlineCategories,comparedtoGlobal,in%Internet Users, January 2012
• B2C E-Commerce Sales, in USD million and in % annual Growth, 2005-2011
• OnlineRetailCategoryReach,byCategory, in % Internet Users, January 2012
• Share of Internet Users, in % of Individuals, January 2011 & January 2012
• Breakdown of Internet Users, by Age Group, in %, January 2012
• LeadingRetailSites, in%ReachandinAverageMinutesperVisitor,January 2012
12. VENEZUELA
• B2C E-Commerce and Internet Usage Trends, 2011/2012
• OnlineActivitiesofInternetUsers, in % of Internet Users, 2011
• ReachofE-CommercerelatedWebsiteCategories,by Category, in % of Internet Users, April 2012
• B2C E-Commerce Sales, in USD billion, 2008-2012• ReachofRetailSubcategories,bySubcategory,
in % of Internet Users, April 2012• Internet Users,
in millions and in % of Country Population, 2007-2011
• Growth in Internet Users, compared to other selected Countries, in %, April 2012 vs April 2011
• Breakdown of Internet Users, by Age Group and Gender, in %, 2011
• Breakdown of Internet Users by Age Group, in %, January 2012
• LeadingRetailWebsites,byAudienceReach, in % of Internet Users, April 2012
• LeadingTravelWebsites,bytotalUniqueVisitors,in thousands, April 2012
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Table of Contents (4 of 4)
We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS
Do not shop Online30%
Shop Online70%
75
In 2012, the average Chilean household is expected to spend USD 158 (EUR 125) a year shopping online, with Falabella being a leading shop. Chile: B2C E-Commerce Trends, 2012 and Share of Online Shoppers on Internet Users, in %, 2012f
Source: CNBC, June 2012
As of mid-2012, Chile’s B2C E-Commerce market had a value of USD 749 million.
On average, every household in Chile has four credit cards that can be used for online shopping.
Furthermore, an average of USD 158 a year are spent shopping online by Chilean households.
One reason for Chile’s strong online shopping figures is the country’s good technology infrastructure.
Regarding online retailers, the local players Falabella and Cencosud represent a combined market share of 39% and US giant Wal-Mart holds a further 20%. The latter aims at becoming the largest online retailer in Chile by 2017.
Share of Online Shoppers on Internet Users, in %, 2012f
We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS
32
After credit cards, “Boleto” was the most preferred payment method of online shoppers in Brazil in the 12 months leading to May 2012. Brazil: Preferred Payment Methods, in % of Online Shoppers, 12 Months to May 2012
3%
7%
35%
0% 10% 20% 30% 40% 50%
Cash-on-Delivery
Debit Card
Boleto
Note: Boleto is an electronic invoice payment method in Brazil Source: NIC, May 2012
The most popular payment method of online shoppers in Brazil in the 12 months leading to May 2012 was credit card.
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Latin America B2C E-Commerce Report 2012
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9. CONFIDENTIALITY9.1 ThePartiesshallholdinstrictconfidenceforanindefiniteperiodoftimealldataand
information materials of which they gain knowledge as part of a Contract, be it orally, in writing or otherwise, directly or indirectly, provided that such data or information materials aredesignatedconfidentialormustbeconsideredconfidentialbasedontheirnature,andshallusethemexclusivelyaspartoftheservicescoveredbytherelevantOrder.Thisdutyofconfidentialityexcludesdataandinformationmaterialsthat:
a) were already known or accessible to any third party at the time of disclosure; b) one of the parties legitimately receives from a third party following disclosure, and such
thirdpartyisnotboundbyadutyofconfidentialityinrelationswiththeotherParty; c) must be disclosed by order of and to a government agency or another competent third
party; and d)mustbedisclosedtolegalortaxadvisorsofthecontractualcustomerinquestionfor
consulting purposes. In the cases of Sections c) and d), the parties shall (i) promptly inform each other about a
givenrequestandpriortodisclosingconfidentialinformation,and(ii)limitthedisclosureofconfidentialinformationtotheminimumrequired.
9.2 WemayusetheCustomerasareferencesolongasnocontractualdetailsaredivulged.10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS10.1PlaceofpaymentisHamburg,Germany.10.2 All disputes arising from or in connection with any Contract between the parties shall be
resolvedthroughthecourtsofHamburg.GoverninglawisGermanlaw.