Latin America B2C E-Commerce Report 2010 by yStats.com
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yStats.com GmbH & Co. KG Behringstr. 28a, 22765 Hamburg Germany Phone: +49 (0)40 - 39 90 68 50 Fax: +49 (0)40 - 39 90 68 51 E-Mail: [email protected] www.ystats.com Publication Date April 2010 Language English Format PDF & PowerPoint Number of Pages/Charts 63 Covered Countries Brazil, Argentina, Chile, Colombia, Mexico, Uruguay, Venezuela Price €1,950 (excl. VAT) Latin America B2C E-Commerce Report 2010 April 2010 RESEARCH ON INTERNATIONAL MARKETS Provided by We deliver the facts – you make the decisions RESEARCH ON INTERNATIONAL MARKETS April 2010
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About our Reports- Market reports by yStats.com inform top managers about recent market trends and assist with strategic company decisions- yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.- Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.- yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.- If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
Transcript of Latin America B2C E-Commerce Report 2010 by yStats.com
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
E-Mail:[email protected]
Publication Date April2010
Language English
Format PDF&PowerPoint
Number of Pages/Charts 63
Covered Countries Brazil,Argentina,Chile,Colombia,Mexico,Uruguay,Venezuela
Price €1,950(excl.VAT)
Latin America B2C E-Commerce Report 2010 April2010
RESEARCH ON INTERNATIONAL MARKETS
Provided by
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
April 2010
yStats.com GmbH & Co. KGBehringstr. 28a, 22765 HamburgGermany
Phone: +49 (0)40 - 39 90 68 50Fax: +49 (0)40 - 39 90 68 51
E-Mail: [email protected]
Latin America B2C E-Commerce Report 2010
Key Findings
Company and Product Information
Covering Brazil, Argentina, Chile, Colombia, Mexico, Uruguay & Venezuela
• Brazil (68 million) was the leading Latin American country in terms of Internet users in September 2009, followed by Mexico (28 million).
• Nationwide B2C E-Commerce spending in Chile for 2009 was expected to reach USD 27 billion, up +14% compared to 2008.
• In 2008, 17 million Colombians had Internet access, accounting for 39% of the total population.
• Between 2007 and 2008, E-Commerce in Mexico grew by +70% with sales of USD 1.6 billion.
• In Venezuela, Internet penetration is considerably lower than the Latin American average, with 5.9 million Internet subscribers nationwide.
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist withstrategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on markets and competitors for top managers from various industries including retail, home shopping, e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
E-Mail:[email protected]
Latin America B2C E-Commerce Report 2010
1. Regional
• PopulationandInternetUsageStatistics,rankedby InternetUsers,2009• InternetUsersandHoursspentOnline, September2009
Table of Contents
2. Brazil (Top Country)
• B2CE-CommerceTrendsinBrazil:SalesandTop Players• B2CE-CommerceTrendsinBrazil:Christmas Sales2009• MobilePhoneSubscribersinBRIC,inmillions, 2009&2014f• MobileActivitiesofMobilePhoneUsersinBrazil,in %ofRespondents,September/November2008• B2CE-CommerceSalesandtotalRetailSalesin Brazil,inBRLbillion,2006-2009• B2CE-CommerceShareoftotalRetailSalesin Brazil,in%,2006-2009• RankingofTopRetailSub-Categories,totalBrazil, Age15+,HomeandWorkLocations,bytotal UniqueVisitors(thousand)andReachin%, July2008• DevelopmentofInternetUsers(millions)andits PercentageofCountryPopulationinBrazil, 2007-2011f• AgeandNumberofInternetUsersinBrazil,in millions,2008-2010f;InternetUsersbyAgein Brazil,in%,Sep/Nov2008• Age/GenderProfileoftheBrazilianInternet Audience,incl.TargetAudience(000),% CompositionUniqueVisitors,TotalMinutes(MM), TotalPagesViewed(MM),%CompositionPages, %CompositionMinutes,TotalVisits(000), September2009• OnlineBuyersinBrazil,inmillions,andPercentage ofInternetUsers,2006-2009• OnlineBuyersinBrazilbyGenderandAge,in% ofRespondents,September/November2008• LeadingB2CE-CommercePlayersinBrazil;by Assortments• LeadingB2CE-CommercePlayersinBrazil;by UniqueVisitorsandAudienceReach,February 2010• VisitationandEngagementfor20selectedRetail WebSitesinBrazil,incl.totalUniqueVisitors (000),AverageMinutesperVisit,AverageVisits perVisitor,July2008• FactsaboutB2W(Submarino.com.br, Americanas.com,Shoptime.com.br)• FactsaboutMagazineluiza.com.br• FactsaboutPortcasa.com.br
2. Brazil (cont.)
• FactsaboutLojasmm.com• FactsaboutWalmart.com.br• FactsaboutCasasbahia.com.br• FactsaboutPaodeacucar.com.br• FactsaboutGiulianaflores.com.br• NewsaboutregionalRetailers
4. Chile
• E-CommerceMarketOverview• InternetUsageandE-CommerceTrends• E-CommerceSales,inUSDmillion,2008-2009• MajorProductCategoriesinE-Commerce,2007• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUnique VisitorsandAudienceReach,February2010
5. Colombia
• GeneralE-CommerceTrends• InternetUsageandE-Commerce• OnlineBankingandOnlineProjections• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUnique VisitorsandAudienceReach,February2010
6. Mexico
• E-CommerceDevelopment• InternetUsersandE-Commerce• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUnique VisitorsandAudienceReach,February2010
7. Uruguay
• MajorProductCategoriesinE-Commerce,in%, 2008• FrequencyofOnline-Shopping,in%,2008• PreferredOnline-Shop,in%,2008
8. Venezuela
• InternetUsageandPenetration
3. Argentina
• E-CommerceTrends;incl.B2C/C2CE-Commerce Sales,inARSbillion,2008-2010f• E-CommerceTravelTrends• LeadingB2CE-CommercePlayers;byAssortments• LeadingB2CE-CommercePlayers;byUnique VisitorsandAudienceReach,February2010
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
E-Mail:[email protected]
Latin America B2C E-Commerce Report 2010
Samples
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Brazil (68 million) was the leading Latin American country in terms of Internet users in September 2009, followed by Mexico (28 million).Latin America: Population and Internet Usage Statistics, ranked by Internet Users, 2009
Countries/Regions Population (2009 estimate)
Internet Users,September 2009
% Population (Penetration)
User Growth(2000-2009) % Users in Table
Brazil 198,739,269 67,510,400 34.0% 1,250.2% 38.6%Mexico 111,211,789 27,600,000 24.8% 917.5% 15.8%Argentina 40,913,584 20,000,000 48.9% 700.0% 11.4%Colombia 43,677,372 19,792,718 45.3% 2,154.3% 11.3%Chile 16,601,707 8,368,036 50.4% 376.2% 4.8%Peru 29,546,963 7,636,400 25.8% 205.5% 4.4%Venezuela 26,814,843 7,552,570 28.2% 695.0% 4.3%Dominican Republic 9,650,054 3,000,000 31.1% 5,354.5% 1.7%Guatemala 13,276,517 1,960,000 14.8% 2,915.4% 1.1%Ecuador 14 573 101 1 759 472 12 1% 877 5% 1 0%Ecuador 14,573,101 1,759,472 12.1% 877.5% 1.0%Costa Rica 4,253,877 1,460,000 34.3% 500.0% 0.8%Cuba 11,451,652 1,450,000 12.7% 2,316.7% 0.8%Uruguay 3,494,382 1,340,000 38.3% 262.2% 0.8%Bolivia 9,775,246 1,000,000 10.2% 733.3% 0.6%P t Ri 3 966 213 1 000 000 25 2% 400 0% 0 6%Puerto Rico 3,966,213 1,000,000 25.2% 400.0% 0.6%Panama 3,360,474 934,500 27.8% 1,976.7% 0.5%Paraguay 6,995,655 894,200 12.8% 4,371.0% 0.5%El Salvador 7,185,218 826,000 11.5% 1,965.0% 0.5%Honduras 7,833,696 658,500 8.4% 1,546.3% 0.4%
66
Source: Internet World Stats, September 2009
Nicaragua 5,891,199 185,000 3.1% 270.0% 0.1%
We deliver the facts – you make the decisionsRESEARCH ON INTERNATIONAL MARKETS
Garbarino.com was the leading B2C E-Commerce player in terms of unique monthly visitors in Argentina (320,000 in February 2010).Argentina: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010
Leading B2C E-Commerce Playersby Unique Visitors
Leading B2C E-Commerce Playersby Audience Reach
320garbarino.com 2,7garbarino.com
270
71cotodigital.com.ar
fravega.com.ar
0,6
2,2
cotodigital.com.ar
fravega.com.ar
69
22di i t l
compumundo.com.ar 0,6
di i t l
compumundo.com.ar
22
0 50 100 150 200 250 300 350
discovirtual.com.ar
in thousand
0,2
0 0,5 1 1,5 2 2,5 3
discovirtual.com.ar
in %
38
Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;Ranking based on company list of previous chart. Selected online players with high traffic may not be included.
Source: Google
yStats.comGmbH&Co.KGBehringstr.28a,22765HamburgGermany
Phone:+49(0)40-39906850Fax:+49(0)40-39906851
E-Mail:[email protected]
yStats.com GmbH & Co. KG Behringstrasse 28a, 22765 Hamburg, GermanyPhone: +49 (0) 40 39 90 68 50 Fax: +49 (0) 40 39 90 68 51 Email: [email protected] Internet: www.ystats.com
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