© 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

Prithvijit RoyCEO & Co-founder

prithvijit.roy@bridgei2i.com

Customer Intelligence Solutions BRIDGEi2i Analytics

BRIDGEi2i – Bridging Information, Insight and Impact

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InformationBig Data

Management

Reporting, Research &Visualization

Insight Behavioral Modeling &

Personalization

Resource Planning &

Optimization

Impact Decision Engine

Analytics Operationalizatio

n

Partnering with enterprises globally to monetize their data assets

Transform and visualize big data into meaningful business metrics

Identify underlying patterns, understand behavior and predict

outcome

Institutionalize data driven decisions to realize sustainable business value

Increased Need for a Customer Centric Approach…

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Understanding customers better to drive business profitability

More Customers

More Revenue from Customers

Retain Customers at a Lower Cost

66%

17%Marketing leaders

don’t know how much their customers are worth

Potential increase in sales from identifying and maximizing top value customers

invested in finding new clients

80%

20%invested in existing clients

80%

Revenue comes from customer retention

Issues Marketers face today… …What Marketers need

BUT

Sourced from multiple studies

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…As Data Explodes Across Channels and SourcesStructured Unstructured

Customer transaction history

Customer surveys

Product usage data

Marketing information

Customer support feedback

Calls records/interactions

Customer Briefing/Investor CentreInte

rnal

Social media data about – Company CompetitionProducts

Demographics

Credit Bureau information

Market research data

Exte

rnal

Customer Intelligence today needs 360 degree view of customer across sources and channels

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INFORMATION – Build Customer Knowledge

Customer Engagement Insights

Quantitative Surveys – Framework to capture and measure satisfaction and loyalty from surveys such as Net Promoter Score

Qualitative Surveys – Text categorization and mining to understand key issues from qualitative feedback in engagement surveys

Customer Experience Management

Social Media Monitoring

Monitoring buzz, mentions, hot topics. Text mining to assess sentiments, themes and tonalities of key customer comments & discussions from social media & review sites

TRACKing Customer EXperience (EX-TRACK)

Platform for continuous tracking of customer needs & experience using customer support data, surveys, product usage, social data etc.

Social Intelligence 360-Degree Customer Profiling

BRIDGEi2i Solution EX-TRACK provides Streamlined and Automated Insights from End to End Customer Experience Program

• Integrate survey data along with support instance & customer info

• 360 degree view of customer across channels

Experience Surveys

Support Instance Data

Agent Data

Data

Integration

Platform

• Design & Implement tracking of periodic surveys by drag & drop

• Automated, real-time monitoring

• Widely distributed web dashboards based on access control

• Drive personalized recommendations

Customer Profiling:

Reporting & Visualization of key Customer performance metrics across various segments based on transactional and demographic data

Loyalty Analysis & Value Migration

Insights on customer loyalty behaviour to identify most valuable customer segments and understand business value migration for key segments

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INSIGHT – Personalized Target MarketingSegmentation Target Marketing Models

Leverage information about customer behaviour to identify opportunities to provide personalized interventions across the customer lifecycle

Look-Alike Models:

Models for lead generation & qualification for customer acquisition leveraging on prospect attributes (e.g. demographics) to identify profiles similar to existing customers.

Propensity Models:

Acquisition and CRM targeting models based on combination of customer attributes used to predict likely customer behavioural events such as response, conversion, cross-sell, next best product, attrition, willingness to pay etc.

Life Time Value Models:

Target Marketing models predicting life time customer value / profitability to enable targeting based on long term customer value rather than a single event.

Visit frequency

Response to discounts

Time spent per page

Discount seekers

Informed shoppers

Fence sitters

CUT-OFF

AGE(55-83)

INCOME(>=$30K)

MARITAL STATUS

(Married)

EDUCATIOON(College+)

Credit Balance>= 50K USD

HIGH

LOW

Conversion Rate

Customer Segmentation:

Identification of homogeneous groups of customers leveraging multiple dimensions of customer behaviour, demographics, product preferences etc. to enable differentiated marketing treatment for each segment.

Micro Segmentation:

Granular actionable target customer and market segments for very focused and tactical personalized marketing efforts to acquire, grow and retain valuable customers

Lead Scoring from Demographics

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IMPACT – Operationalize & Realize Value

Recommendation Engine

Campaign Planning

Plan Campaign calendar based on marketing objectives, strategy, budgets and approvals

Campaign Operations Campaign Measurement and Optimization

WHO• Who to target• Who will be most

profitable?

WHAT• What product will s/he

buy?• What price will s/he buy?

WHEN• When will s/he buy?• When will s/he churn?

HOW

• How will I reach out / engage?

• How often should I reach out

Real time, 1:1, Personalized Recommendation Engine

Personalized offers based on leveraging multiple aspects of modelling providing real time recommendations on what product to target which customer at what time and with what offer

Campaign Execution

Execution of marketing campaigns and list processing leveraging industry standard tools

We identify the most optimal combination of factors influencing a campaign and deliver actionable insights to refine multi channel marketing campaigns

ROI and Impact Modelling

Estimate effectiveness of vehicles or type of promotions by correlating historical efforts and historical results leveraging marketing mix and attribution models

Campaign Monitoring

End to end process of monitoring performance of Campaigns & Leads through definition of metrics around reach, engagement and conversion

Design of Experiments

Identify the best message-channel-offer combinations through champion-challenger models

Illustrative Work Samples

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Personalized Recommendation Engine

Customer Experience Studies Social Intelligence User Experience Analysis Acquisition Scorecards

Targeted Cross Sell to SMB Life Time Value Modeling Intelligent Customer Order Prediction

Micro Segmentation Identify Most valuable Customer

Measure Campaign Effectiveness

Lead Generation Models

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BRIDGEi2i Customer Intelligence Approach

SUSTAIN

SIMPLIFY

Actionable intelligence in your fingertips to understand customer experience and the most optimal targeting strategy

Operationalize data driven decision making and deploy a closed loop campaign mechanism to deliver and quantify impact from marketing

SOLVE

Solving unstructured business problems to enhance customer experience & profitability using behavioural modelling & personalization

We enable a customer centric approach across their lifecycle…

All Existing or potential customersIdentify those who meet the product criteria

Identify those most likely to purchase

Identify those most likely to be profitable

Identify those most likely to respond

Identify those most likely to remain loyal

… partner with you to multiply value from your customers

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The BRIDGEi2i Profile and Approach

Talent Clients Recognitions

• 5 Fortune 500 Global Technology Companies

• 2 Fortune 500 Global Financial Services Companies

• 3 US based Fortune 1000 Insurance Companies

• 1 of the Big 4 Firms• 1 of the World’s largest

Logistics providers

• 70+ member team of analysts, researchers & data scientists with advanced degrees in Management or Quantitative Sciences.

• Team has a strong combination of consulting, domain, technology & analytics expertize.

• Founders experienced in building the largest Analytics Centers of Expertize for GE & HP

Enabling clients to compete & win

based on analytics

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11 innovative Big Data start-ups in 2013

Recognized in Risk & Procurement Analytics Capabilities in 2012 & 13

10 Most promising Big Data companies in 2013

Top Fin-tech innovations in Finovate Asia 2013

" BRIDGEi2i has been a great leader in the Higher Educational market with us developing predictive analytic for student retention."CIO of a major US University"SURVEYi2i is easy to use, needed virtually no training. It helps researchers to quickly look for insights in the data. It has added a lot of flexibility for us and allowed us to avoid high cost software.”Customer Insight Research of a major UK FS company

“BRIDGEi2i has done fantastic research and we want to thank them. It is the start of a new era for us, with proper research

and documents.”VP-Marketing of a renowned Logistics

CompanyBRIDGEi2i team, look forward to your continued support to drive analytical

impact to our marketing organization.”

Director-Marketing of a Fortune 500 Technology

company

Understand and reach the right customer, at the right time for increased profitability…

Customer Segmentation

Customer Life-time Value

Social media insights

www.bridgei2i.com

: BRIDGEi2i

Campaign optimization