@ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

Prithvijit RoyCEO & Co-founder

prithvijit.roy@bridgei2i.com

Sales Effectiveness and Marketing Planning Solutions

BRIDGEi2i – Bridging Information, Insight and Impact

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InformationBig Data

Management

Reporting, Research &Visualization

Insight Behavioral Modeling &

Personalization

Resource Planning &

Optimization

Impact Decision Engine

Analytics Operationalizatio

n

Partnering with enterprises globally to monetize their data assets

Transform and visualize big data into meaningful business metrics

Identify underlying patterns, understand behavior and predict

outcome

Institutionalize data driven decisions to realize sustainable business value

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Variety of Challenges across the Sales and Marketing Process

Estimated total addressable market & market share – US States

Region wise sales - US (2009 to 2012)

% market share

Total addressable market

How do we stay abreast of target

market trends and focus on

right opportunities?

How do we get consistent and

timely understanding of

key marketing metrics?

How do we assess RoI of various

marketing vehicles and optimize

marketing spend mix?

Marketing RoI Modeling

Marketing and Sales Intelligence Marketing Performance Measurement

Only 33% companies use advanced scientific methods to measure marketing results*

High tech companies spend 9% of company revenue in marketing with net growth rate of ~4-5%*

How should I allocate my sales force across my

target market?

Allocation of Sales TimeFace to Face Sell-ing

Service Calls

Adminstrative Tasks

Selling on Phone

How can I increase my

customer facing time?

Sales Rep Ramp-up Time< 3 months

3 - 6 months

6 - 12 months

12+ months

How do get my sales productive

faster?

Sales Performance Management

Can data help solve the challenges I see across the

Sales and Marketing process?

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Our Analytics Solutions

• Market assessment

and impact of macro

trends

• Market landscape and

size forecasting

• Competitive

Intelligence

• Market Share reporting

• Product Assessment

• Pre-built and

customizable interactive

dashboard tracking

various marketing KPIs

• Campaign close loop and

effectiveness analysis

• Lead tracking and strike

zone analysis

• Correlating sales / leads

with marketing spends

over time

• Implementing a

consensus based

approach to define

reach, cost and impact

• Marketing mix simulator

for testing various

scenarios for decision

making

MARKET INTELLIGENCE

MARKETING PERFORMANCE MEASUREMENT

MARKETING ROI MODELING

BRIDGEi2i‘s Analytics Solutions

Data Sources

Expected Outcome

Financial (leads, pipeline, booking,

inquiries)

Marketing spends and effort

Sales TransactionsMarket data and socio economic

indicators

ERP data and Customer

demographics

Improved knowledge of market and trends

Enhance revenue per sales person

Increase customer share of wallet

Optimized marketing mix for better response

• Market & sales

opportunity estimation

• Optimal Sales force

sizing

• Sales deployment &

quota planning

• Increase sales /

pipeline forecast

accuracy

SALES INTELLIGENCE

• Sales performance

dashboards

• Identify sales

productivity drivers &

interventions

• Reduce sales onboarding

time

• Identify winning sales

profiles for hiring

SALES PERFORMANCE MEASUREMENT

Illustrative Work Samples

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Social Media Insights

Market Insights Competitive Intelligence

Customer Account Intelligence

Customer White-Space Identification

Marketing RoI Frameworks

Sales Performance Dashboard

Sales Performance Drivers Marketing Performance Dashboard

Marketing Mix Planner

Sales Force Allocation Pipeline Forecasting

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The Impact – Better Alignment of Investment with Increased Size of Sales Funnel

Marketing Process

Focus on right market and opportunities

Allocate right media mix based on market,

competition and return

Improve execution of efforts across traditional

and digital channels

Business Impact

Increased Revenue Growth

Improved Brand

Presence and Recall

Increased reach and

engagement

Improved customer

loyalty

Sales Funnel Sales process Sales impact

Increase leads & sales-force coverage

Increase sales conversion

Increase customer share of wallet

Illustrations of Client Impact enabled by us

Supports a global technology company in assessing partial impact of spends in each marketing vehicle and henceforth optimizing investments across various media.

10-15% increase in expected influenced revenue

Supports a global networking giant to drive better forecasting of pipeline and conversion and designed a predictive dashboard to ensure interventions to meet plans.

Improved Predictability in business planning

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The BRIDGEi2i Profile and Approach

Talent Clients Recognitions

• 4 Fortune 500 Global Technology Companies

• 2 Fortune 500 Global Financial Services Companies

• 3 US based Fortune 1000 Insurance Companies

• 1 of the Big 4 Firms• 1 of the World’s largest

Logistics providers

• 40+ member team of analysts, researchers & data scientists with advanced degrees in Management or Quantitative Sciences.

• Team has a strong combination of consulting, domain, technology & analytics expertize.

• Founders experienced in building the largest Analytics Centers of Expertize for GE & HP

Enabling clients to compete & win based

on analyticsCU

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11 innovative Big Data start-ups in 2013

Recognized in Risk & Procurement Analytics Capabilities in 2012 & 13

10 Most promising Big Data companies in 2013

Top Fin-tech innovations in Finovate Asia 2013

Pan enterprise institutionalization of analytics for sustainable impactSUSTAIN

Solve unstructured business problems based on data and analyticsSOLVE

Simplify the process of deriving actionable insightsSIMPLIFY

Use Big Data and Analytics to deliver more impact from your Marketing Spend…

Market Intelligence

Marketing Performance Measurement

Digital Marketing Insights

www.bridgei2i.com

: BRIDGEi2i

Marketing RoI Modeling

Sales Planning and Deployment

Customer Knowledge and Lead Management