© 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

Analytics – Gaining Momentum in

India

Pritam Kanti Paul Director & Co-founder, BRIDGEi2i Analytics Solutions

Pritam.paul@bridgei2i.com

BRIDGEi2i Analytics Solutions

INFORMATION INSIGHT IMPACT

Bangalore

Bay Area, US

FINANCIAL SERVICES

INSURANCE

TECHNOLOGY

RETAIL & CPG

EDUCATION

We are living in a different world …

EXPLOSION OF DATA EMERGENCE OF TECHNOLOGY CHANGING PRIORITY

Massive growth in Volume of Data

2013 2020E

4 ZB

40 ZB

10X

With increasing Variety & Velocity

Sliding cost of data storing & mgmt.

Scalable systems for processing

Awareness of value stories

Becoming top priority in IT world

2013 2000

0.5 USD

10 USD Storage cost per GB

99%

Changing needs of analytics …

DRIVE PERSONALIZATION SIMPLIFY FOR ADOPTION OPERATIONALIZE FOR IMPACT

Use 360 degree data from various

sources to be able to personalize

each decision

Leverage technology to simplify

analytics at the hand of business

managers

Focus on institutionalizing a

process of build – implement –

track – fine tune

India – Eye of the Storm

PROVIDES MAJORITY OF RESOURCS

INVOLVED IN ANALYTICS

DRIVING NEXT ROUND OF

INNOVATION IN TECHNOLOGY

LARGE & WIDE ANALYTICS SERVICES

INDUSTRY

HUGE OPPORTUNITY FOR INDIAN

ENGTERPRISES TO ADOPT ANALYTICS

Rightfully poised to support the

steep demand for analytics – USA

might have a gap of 150K by 2018

50+ start ups focusing on BIG

data, visualization and social media

analytics technologies

~35% CIOs in Indian enterprises

voted for BIG data and Analytics as

top priority

600+ companies employing 29K analytics resources … growing

steadily since 1995

Analytics adoption and future in India

240 MN Internet users

40 MN Internet

shoppers by 2016

2nd highest

priority for CIOs

Rapid Technology

& Cloud adoption

Focus of Analytics Adoption

Topline

Growth

Cost &

Productivity

Customer

Experience

1

2

3

Shift needed in process & governance Leading the way …

Less than 20% of companies

driving Analytics centrally

Create stronger governance in

managing data

Need to focus on industrializing

analytics linked to business goal

Business : A CPG Giant in ASIA . Sells to 1.5+ M stores through about 50 +

sole distributors spread across 1000+ branches

Challenges :

• High turnover in Stores and shelf space.

• Intense Competition from a transforming market place.

Value Story: Channel Recommendation Engine (1/2)

Data Available

Store level sales data

Store Panel Data Promotion SKUs

Product Rates

Business Questions • How do we help stores increase their revenues?

• How do we capture shelf space to keep competition out?

• How do I use distributors and wholesalers to build loyalty for the brand

Value Story: Channel Recommendation Engine (2/2)

8

Segmentation of stores based on

extent and mix of purchases

Identify stores similar to a given

store based on purchase pattern

Define expected purchase

behaviour and potential cross sells

High Level Segmentation Define Neighborhood Build Recommendation Rules

Value Story: Pervasive Customer Experience Analytics (1/2)

9

• Business: Global Provider of IT services to other enterprises.

• Challenges :

• Declining Contract renewals

• Sliding Premium / Margins

• Clueless about what was driving this.

Disparate Data Survey Data Customer

support data Social data

• Why are Customer Satisfaction metrics not reflecting the

slide?

• Are we measuring our performance right?

• What do we do to reverse the slide?

Business Questions?

Rich incidence as well as

account level satisfaction

scores

All transcribed customer

support data across

calls/email/chats

Reviews/ Blogs/ Opinions/

Expert Analysis

Value Story: Pervasive Customer Experience Analytics (2/2)

10

Query across 360 degree

customer data view

Identify drivers of customer

experience from customer

interactions

Prioiritize key actions to focus on

Data Integration

Platform

360 degree Customer View Key Driver Analysis Insights and Recommendations

Thank You