@ 2014 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

Prithvijit RoyCEO & Co-founder

prithvijit.roy@bridgei2i.com

Marketing Planning Analytics Solutions

BRIDGEi2i – Bridging Information, Insight and Impact

2

InformationBig Data

Management

Reporting, Research &Visualization

Insight Behavioral Modeling &

Personalization

Resource Planning &

Optimization

Impact Decision Engine

Analytics Operationalizatio

n

Partnering with enterprises globally to monetize their data assets

Transform and visualize big data into meaningful business metrics

Identify underlying patterns, understand behavior and predict

outcome

Institutionalize data driven decisions to realize sustainable business value

3

Challenges for Today’s Marketers

Estimated total addressable market & market share – US States

Region wise sales - US (2009 to 2012)

% market share

Total addressable market

Can data help marketers be optimally focused on right market with right media mix?

How do we stay abreast of

target market trends and

focus on right opportunities?

How do we get consistent and

timely understanding

of key marketing metrics?

How do we get real time

insights on various digital

marketing efforts?

How do we assess RoI of

various marketing

vehicles and optimize

marketing spend mix?

Digital Insights Marketing RoI Modeling

Market Intelligence Marketing Performance Measurement

Only 33% companies use advanced scientific methods to measure marketing results*

* Sources: Gartner Research, IT Marketing World,

34% high tech companies have agreed transferring budget from traditional to digital media *

High tech companies spend 9% of company revenue in marketing with net growth rate of ~4-5%*

4

Our Analytics Solutions

• Market assessment and impact of macro trends

• Market landscape and size forecasting

• Competitive Intelligence

• Market Share reporting

• Product Assessment

• Pre-built and customizable interactive dashboard tracking various marketing KPIs

• Campaign close loop and effectiveness analysis

• Lead tracking and strike zone analysis

• Web analytics – administration and tracking leveraging existing tools

• Social media insights on buzz, engagement, reach, sentiment

• Optimize various levers around key words, media, partner, geography etc.

• Correlating sales / leads with marketing spends over time

• Implementing a consensus based approach to define reach, cost and impact

• Marketing mix simulator for testing various scenarios for decision making

MARKET INTELLIGENCEMARKETING PERFORMANCE

MEASUREMENTDIGITAL MARKETING INSIGHTS MARKETING ROI MODELING

BRIDGEi2i‘s Analytics Solutions

Data Sources

Expected Outcome

Financial (leads, pipeline, booking,

inquiries)

Marketing spends and effort

Digital (visit, search etc.) and social media

data

Market data and socio economic

indicators

Close loop data (response, proposal

etc.)

Improved knowledge of market and trends

Consistent view of marketing metrics

Improved effectiveness of marketing efforts

Optimized marketing mix for better response

Illustrative Work Samples

5

Social Media Insights

Market Insights Competitive Intelligence Market Size & Share Marketing Spend Dashboard

Web & Search Analytics Marketing Close loop Insights

Marketing RoI Frameworks

Marketing Mix Planner Marketing Response Models Predefined Dashboard Model Lead Generation Models

The Impact – Better Alignment of Effort and Investment

6

Marketing Process Business impact

Focus on right market and opportunities

Allocate right media mix based on market, competition and

return

Improve execution of efforts across traditional and digital

channels

Supports a global technology company in assessing partial impact of spends in each marketing vehicle and henceforth optimizing investments across various media.

Managing global market intelligence needs of a telecom technology company and helping them to forecast market size and trends of key solutionsConsistent process providing as single

version of truth

10-15% increase in expected influenced

revenue

Illustrations of Client Impact enabled by us

Increased Revenue Growth

Improved Brand Presence

and Recall

Increased reach and

engagement

Improved customer

loyalty

Continuously experiment,

learn and react to dynamic markets

7

The BRIDGEi2i Profile and Approach

Talent Clients Recognitions

• 4 Fortune 500 Global Technology Companies

• 2 Fortune 500 Global Financial Services Companies

• 3 US based Fortune 1000 Insurance Companies

• 1 of the Big 4 Firms• 1 of the World’s largest

Logistics providers

• 40+ member team of analysts, researchers & data scientists with advanced degrees in Management or Quantitative Sciences.

• Team has a strong combination of consulting, domain, technology & analytics expertize.

• Founders experienced in building the largest Analytics Centers of Expertize for GE & HP

Enabling clients to compete & win based

on analyticsCU

STO

ME

R

INTELL

IGEN

CE

MA

RK

ETIN

G

EFF

EC

TIV

EN

ESS

PR

ICE O

PTIM

IZATIO

NS

ALE

S E

FFEC

TIV

EN

ES

SR

ISK

MA

NA

GEM

EN

TO

PER

ATIO

NS

PLA

NN

ING

11 innovative Big Data start-ups in 2013

Recognized in Risk & Procurement Analytics Capabilities in 2012 & 13

10 Most promising Big Data companies in 2013

Top Fin-tech innovations in Finovate Asia 2013

Pan enterprise institutionalization of analytics for sustainable impactSUSTAIN

Solve unstructured business problems based on data and analyticsSOLVE

Simplify the process of deriving actionable insightsSIMPLIFY

Use Big Data and Analytics to deliver more impact from your Marketing Spend…

Market Intelligence

Marketing Performance Measurement

Digital Marketing Insights

www.bridgei2i.com

: BRIDGEi2i

Marketing RoI Modeling