BRIDGEi2i Analytics Solutions An Overview

Prithvijit Roy

prithvijit.roy@bridgei2i.com

February 2012

@ 2012 BRIDGEi2i Analytics Solutions Pvt. Ltd. All rights reserved

“Not everything that counts can be counted, and not everything that can be counted counts.”

Einstein's office at Princeton

The analytics journey

What happened? When? How much?

Why it happened? What will happen next?

How to operationalize? How to sustain?

Capture relevant data Identify key metrics Design & generate reports

Identify drivers & trends Understand behavior Predict outcomes

Build & implement strategies Enterprise-wide adoption

Metrics & reporting Descriptive statistics Visualization

Underlying trends Predictive models Optimization

Real time decisions tools Change management Institutionalization

INFORMATION INSIGHTS IMPACT

INPUT OUTCOME Internal & External Data with

structured /unstructured content Accelerated Growth, Risk

Mitigation, Cost Reduction

Destination

Analytics Maturity of

Firm

Business Problem

Addressed

Analytics Play

Business analytics is increasingly being adopted by companies in decision making to multiply business value based on data

Successful analytics adopters bridge the gap between Information, Insights and Impact

Enablers for successful journey

BUSINESS CONTEXT

Analytics Enablers

TECHNOLOGY ADOPTION

ANALYTICS RIGOR PEOPLE PRACTICE CULTURE

Handling big data

Cutting-edge statistical techniques

Analytics embedded in decision making

Industry & functional understanding

Company priorities

Change management

Enterprise data linkage

Analytics tools

Data privacy and compliance

Attract analytical talent

Develop / retain talents

Knowledge management

Information based decisions

Structured innovation

Implementation focus

A balanced focus across analytics enablers can help multiply business impact

Who we are

BRIDGEi2i

is an Analytics Solutions company focused at helping you BRIDGE

To be a trusted partner for enterprises, helping them achieve accelerated outcomes by simplifying analytics and

embedding it in their DNA.

INFORMATION INSIGHT IMPACT

by

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Helping clients increase their analytics capability and enabling enterprise wide institutionalization

Solving complex business problem using advanced

analytics on big data

Offering simple analytics applications for business

users to do their own data based decisions

Our solutions

Analytics Advisory Services Guidance to develop a sustainable analytics deployment

across the enterprise

Analytics Software Applications Embedded or cloud based

decision support tools

Analytics Consulting Services

Data driven solutions to specific business issues

‘ANALYTICAL

ENGINES’

‘INFLUENCE AND INNOVATE’

BUSINESS APPLICATIONS Marketing & Sales Risk Management

Business Operations

DECISIONING ENGINES Analytics applications on cloud *

Customized analytics tool

INCUBATE & INSTITUTIONALIZE Analytics Maturity Assessment

Analytics Capability Development Roadmap

BRIDGEi2i offers a portfolio of services and software to create sustainable value for you

* To be offered soon

Functional solutions

• Targeted acquisition

• Lifecycle value enhancement

• Customer experience management

• Enhance retention

Customer intelligence

• Market intelligence

• Maximize return on marketing investment

• Digital media effectiveness

Marketing effectiveness

• Price setting

• Discount optimization

• Price realization

Price optimization

• Sales forecasting

• Sales force planning

• Sales force enablement

Sales effectiveness

• Customer risk management

• Fraud detection

• Portfolio risk assessment

Risk management

• Procurement spend optimization

• Human resource effectiveness

• Customer service planning

Operations planning

Applications in multiple business functions

Industry solutions (Illustrative)

Banking & Financial Services

• Cross Sell / Up-Sell

• Credit Risk Management

• Customer Experience Management

Insurance

• Lead Generation

• Claims Management

• Capital Adequacy

Public Sector

• Service Quality Management

• Education Program Effectiveness

• Revenue Management

Telecom

• Revenue Assurance

• Churn Management

• Asset Optimization

Retail & Consumer Goods

• Market Mix & Promo Optimization

• Increase Customer Loyalty

• Assortment Planning

Technology

• Product Usage Experience

• E-commerce effectiveness

• Pricing Optimization

Strong expertise of problem solving across various industries

Our approach & deliverables Business Problem

• Understand key business challenge and it’s impact on business • Current business process, stakeholders, inter linkages and data captured

A structured process of analytics deployment

Analytical Problem Analytical Solution Business Solution

Insights & Action Items

Deliverables

• Construct Analytical framework for the business problem

• Key metrics for improvement • Focus areas, interrelated

processes • Expected outcome

• Translate analysis into business Insights

• Prioritize business process improvement opportunities

• Plan to ensure feasibility & sustainability of change

Augment & Manage Data

Visualize

Advanced Analytics

Internal Data Research

Social Media

Patterns & Trends

Segment, Predict, Optimize, Text

Mining

Decision Support Tool

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Advanced analytics capabilities

TESTING OF HYPOTHESIS & ASSESS DRIVERS CLASSIFICATION INTO HOMOGENEOUS SEGMENTS

Statistical testing of hypothesis and estimation of parameters , building business cases and analysis of key drivers

Identify homogeneous segments based on key attributes behaving in similar manner ( cluster, tree & machine learning techniques)

PREDICTION OF EVENTS FORECASTING OF KEY METRICS

Prediction of certain business events (sales, attrition, cost, risk etc.) based on attributes impacting the same

Forecasting of key metrics based on trend and patterns observed over time and patterns in key influencing attributes

SIMULATION OF SYSTEMS OPTIMIZATION OF SPECIFIC OBJECTIVE

Simulation of scenarios to assess variability of business metrics based on assumptions on key external factors

Optimization of business objective based on multiple operative constraints

Experience of using various analytics techniques based on business needs

Why us

Innovative, cutting-edge techniques and approaches in data based problem solving

Technology enabled solutions making analytics available and affordable

Access to wide experience in analytics deployment across multiple business functions and industries

Enabling institutionalization of data driven decision making across your enterprise

BRIDGEi2i acts a catalyst for increased adoption of data driven decision making in your business

The founders.. Prithvijit Roy CEO & Founder

Pritam Kanti Paul Director & Co-Founder

13+ Years of experience in Leading and setting up large scale Analytics Centers MS in Quantitative Economics, Indian Statistical Institute

11+ Years in Analytics , Predictive Modeling, Consulting & Institutionalization across domains MS in Statistics , Indian Statistical Institute (Gold Medalist)

• Set up & led Hewlett Packard’s Decision Support & Analytics Services unit supporting all its businesses & functions globally

• Part of seed team and leadership building GE’s Analytics center (now Genpact) , a pioneer to India Analytics Industry

• Regarded as thought leader and visionary in Analytics Industry – active speaker in various forums , institutions and seminars

• Experience across Technology, Fin. Svcs., Retail and Insurance domains

• Experience of application of cutting edge analytics across marketing, pricing, risk, procurement , fraud and operations

• Worked as Director of Marketing & Ecommerce Analytics in Hewlett Packard and set up predictive analytics & survey practice

• Setup Analytics Consulting practice for GE Analytics ( now Genpact)

• Regarded as an innovative thinker - have prestigious innovation & leadership awards as well as a patent under his belt

Ashish Sharma Director & Co-Founder

11+ Years in Analytics, Consulting, Quality, Finance, Merger & Acquisitions. MS in Statistics , Indian Statistical Institute (Economics & Finance specialization)

• Acted as leader of consumer analytics practice ( consumer finance, insurance, hospitality, high tech) in Genpact (formerly GE)

• Deep experience of diverse analytics applications in pricing , risk management finance and marketing domain

• Led Six Sigma efforts in Analytics Center of Expertize for GE

• 5 years experience in end to end management deal process in four major Genpact acquisitions and two curve out transactions

• BRIDGEi2i team brings experience of setting up the largest captive analytics shared services and one of the first third party consulting & outsourcing capabilities in India, with Hewlett Packard and Genpact.

• Experience of deploying complex & innovative analytics solutions and institutionalizing them across functions in B2B and B2C firms globally driving millions of dollar of incremental value

• Have set up & managed teams over 1200 skilled analytics professionals driving multiple aspects of the business e.g. strategy & planning , operations management, business development and relationship management

In a nut-shell..

We not only provide you data-driven business solutions

Our consulting services helps you convert INFORMATION to INSIGHTS based on

1. Robust analytical rigor

2. Experience in applying analytics across a wide range of problems

3. Leveraging the best talent & eco-system

We also help you embed analytics in your DNA

Our advisory services & software apps. helps you convert INSIGHTS to sustainable IMPACT based on

1. Technology adoption

2. Innovation culture

3. Experience of institutionalizing analytics

.. we partner with you in solving business problems based on data and help you drive sustained business value through analytics

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THANK YOU

E-Mail – enquiries@bridgei2i.com

Linkedin -

http://www.linkedin.com/company/bridgei2i

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Twitter - @BRIDGEi2i

Web – www.bridgei2i.com