Augmented Reality: Broadband for the Brain
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Transcript of Augmented Reality: Broadband for the Brain
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Beyond the Technology:
Using AR to Change The World
Dr. Pamela RutledgePanel Presentation
May 18, 2011
are2011
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AR: Broadband for the Brain Dr. Pamela Rutledge
are2011
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Hey guys, we’ve made it this
far, but now what?
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You can
1.change the
world
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You have to
2.step back
to look
forward
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AR can change the world because it
changes how you see the
world
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Tools
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Cut Here
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NeocortexThinking
Mammalian BrainEmotions
Lizard BrainInstincts
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TASTE
SIGHT
TOU
CH
SOUND
TASTE
SMELL
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Yes No
IGNORE!
IS IT ABOUT ME?
IS IT DANGEROUS?
Yes No
RUN LIKE HELL
RIP THEM TO SHREDS
IS IT GOOD?
Yes No
IGNORE!
Yes No
IGNORE!
AM I AROUSED? Yay! Fire off some chemicals to the Neocortex. It will make up a story to explain what I’m feeling. Then it will decide what to do....
Unless I’m already doing something.In which case, we’re going to need another story
LIZARD BRAIN DECISION TREE
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It’s all real to
me
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We experience the world perceptually and not selectively
AR blends imagination into reality
Imagination is the key to Increasing empathy Innovation Creative solutions
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http://insidedisaster.com/experience/Main.html
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Little Changes Make a Big Difference