AUGMENTED REALITY

CONTENTS• ARTIFICIAL INTELLIGENCE.• AUGMENTED REALITY.• TECHNOLOGIES USED IN AUGMENTED REALITY.• WORKING.• PERFORMANCE .• APPLICATION.• ADVANTAGES/DISADVANTAGES.• RESEARCH WORK.• CONCLUSION.• FUTURE SCOPE.

ARTIFICIAL INTELLIGENCE

It is a investigation into the creation of intelligence as exactly to be same as human intelligence.

WHAT IS AUGMENTED REALITY?????

• The technology 'augments' (= adds to) that real-world image with extra layers of digital information.

WHAT IS AUGMENTED REALITY?????• Augmented reality

(AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.

Technology for AR Systems

• Image generator (hardware/software) -camera, sensors, processors etc.

• Display device -HMD, handheld displays and spatial displays.

• Tracking system -A few commercial options (virtual reality) - Many technologies: optical/vision, ultrasonic,

radio frequency, magnetic, mechanical, et al.

WORKING OF AUGMENTED

REALITY

PERFORMANCE OF AUGMENTED

REALITYThis places two performance criteria on the system. They are:

• Update rate for generating the augmenting image,

• Accuracy of the registration of the real and virtual image.

APPLICATIONS• RECOGNIZER.• MILITARY.• MEDICAL.• MANUFACTURING.• ENTERTAINEMENT.

BMW AUGMENTED REALITY

BMW augmented reality_x264.mp4

ADVANTAGES OF AUGMENTED

REALITY• Augmented Reality improves mobile usability by acting as the interface itself.

• Simplicity.• Safety.• No eye offset.

DISADVANTAGES OF AUGMENTED

REALITY• Augmented reality projects can be expensive to develop and maintain.

• Privacy control will become a bigger issue than with today’s information saturation levels.

• Performance level is low.

RESEARCH WORK• Shopping- Fill the gap between

the viewing and trying by creating virtual trialroom.• Crowd Optic- Know information

about people by just pointing your mobile phone on them.

CONCLUSION

+Liked the idea+Enjoyed it, as a game+Could use customary target system and training

facilities-Difficulty sighting the AR rifle-Hard to get HMD to fit and hard to see through it-Worried about walking into walls-Poor depth perception

FUTURE SCOPE• Still very young and unrefined O Tracking is still inaccurate

O Portability is just becoming viable• Still lacking in development O Still using A Toolkit from 1999 O Devices are still in development• Diminishing Reality • Within another 25 years, we should be able to wear a

pair of AR glasses outdoors to see and interact with photorealistic dinosaurs eating a tree in our backyard.

REFERENCES• [1] Pine II, B. J. & Gilmore, J. H. (1998). Welcome to the

experience economy. Harvard Business Review, Vol. 4, No. 1, pp. 97-105.

• [2] B. Schmitt. (1999). Experiential Marketing. Journal of Marketing Management, 15 (1-3), 53-67.

• [3] J. K. Galbraith. (1971).The management of specific demand. The New Industrial State, 2nd ed., New York, NY: Mentor.

• [4] Hirschman, E. C. & Holbrook, M. B. (1982). Hedonic Consumption: Emerging Concepts, Methods, and Prepositions. Journal of Marketing, Vol. 46, pp. 92-101.

• [5] Abbott, L. (1955). Quality and Competition. New York: Columbia University Press.

THANKS–QUERIES WELCOMED?????????????