Ancillary Task Research

Catherine Whitehouse

A2 Media Studies

Music Video Production

BlueSkyStudios 2016/2017

This is the back page of the DigiPak.

Barcode

Album artwork that links to the front cover

Colour associated with the band

Record Label Extra Information about the band/album

Colour associated with the band

Album artwork that links to the back cover

Name of the album

Name of the artist

The 1975 - I like it when you sleep, for you are so beautiful yet so unaware of it

Audience Appeal: The colour is unique and not associated with a genre (i.e. Black emo or rock pop) – it means they are unique in their identity

The name of the band is the band’s trademark colour pink and is the same as their band logo

The colour pink is used as the background for the website as it is the band’s colour and represents their new identity as a band post-2015. It has connotations of self love and breaks away from the pop genre making them indie and alternative.

The homepage has easily accessible tabs, like other websites, to lead the viewer to their work etc.

The website is linked to/built on a Tumblr blog. Tumblr is used by their young adult deomographic so it is likely to appeal to them.

Promotional posts from the band. The text and logos are the same on the shown products (t-shirt and poster)

Synergy between the two products:

The overall design of the website and the DigiPak are both simplistic which makes them synergic with each other and identifiable with each other.

The band logo

The use of the pink and white colour scheme

The same font is used on the images seen on the website – for example the gig poster picture or the shirt.

Synergy between the two products and the music video:The colour pink is used in all three products (music video, website and DigiPak) which creates synergy between the three products. They all have the same white font and a square/box-like design which links to their logo – the box is used physically in the music video. All three products have a really simplistic design also which again helps the three products to be identifiable to each other creating synergy.

CD

Same font as the album cover

Same artwork as on the front cover

The album artwork is the same as on the CD

Name of the artist and album

Track list – same colour and front as cover

BarcodeRecord Label

George Ezra- Wanted On Voyage

Audience Appeal: The design contains several characters who are likely to be relatable to the audience and to people they may know in everyday life.

The site is accessible with tabs promoting the artist. The font and colour are the same as the album cover and the text on the homepage

Social Media Links – colour and font are the same as the main album cover seen at the bottom left corner and indeed all the text on this page

The artist’s name and his image are clearly visible and at centre

The album artwork is shown on the site in order to promote his work.

The image of the fireman holding a woman is seen on the cover of the album, seen in the bottom corner

Audience Appeal: The design contains several characters who are likely to be relatable to the audience and to people they may know in everyday life. Also the homepage is bright and engaging.

Synergy between the two products:

The Album cover as seen on the CD and the front of the DigiPak

The image of the fireman holding a woman is seen on the cover and CD

The text seen on the website in the corners is the same as on the writing on the track list and album name

George stands out in the centre on both the website and DigipakGeorge’s

name

Synergy between the two products and the music video:

The way ‘George Ezra’ is written on the DigiPak, website homepage and now the music video are the same, which creates synergy and promotes the artist’s identity. In all three products George stands out which links all three products. Additionally, the same design is used with it appearing on the digipak, the corner of the homepage and as the setting for the music video. The fireman holding the woman is also present in all three (if you watch the music video) which again shows synergy.

The Last Shadow Puppets – Everything You’ve come to expect

Audience Appeal: The style is quite vintage and resembles the 1960s era. It appeals as in the large array of ‘modern’ music and design it stands out . Additionally it has star Tina Turner on the cover

Cover art with Tina Turner on the cover – a vintage iconic figure

The colours of yellow and orange used on the cover are replicated on the CD (or in this case vinyl) and in their logo ‘TLSP’

The Band’s logo ’TLSP’

The name of the artist and the album

The font and colours replicate the font used in their album and the colour scheme as scene in the album cover

Record Label BarcodeTrack list

Social Media Links – colour is the same as the main album cover image used on the website

The site is easily accessible and helps t promote the band and album through amazon, Spotify etc. The colours used here are white and black and fit in with the colour scheme

The band logo. The logo stands out and is clearly visible. The colours used link to the whole colour scheme

The artwork is of music icon Tina Turner. This image makes the album they are promoting appeal as she is recognizable

The name of the band and the latest album. The colours, as with all the texts, fit in with the colour scheme and the font is the same as used in the social media links, tab menu etc.

Synergy between the two products:

The same artwork with Tina Turner

Same font and text colours used on both the DigiPak and the website homepage

The same logo

The colour scheme – white, yellow, orange and black, are the same in the homepage and DigiPak.

Saint Raymond – Young Blood

Barcode

Record Label

Extra Information

Track list – same font and colour as with the cover text

Artwork is directly related to the artwork used on the front cover

Name of band

Name of the album

Same font and colour scheme

Album artwork – black and white colour of the photos replicated in the text.

Audience Appeal: The album cover would appeal to a teenage audience. This is because they are the ones who would go to parties shown in the photos, and in the age of social media they take photos and post them with filters and in collages like this one

Audience Appeal: The album cover would appeal to a teenage audience. This is because they are the ones who would go to parties shown in the photos, and in the age of social media they take photos and post them with filters and in collages like this one

Album artwork – black and white colour of the photos replicated in the text.

Social Media Links – colour is the same as the main album cover image used on the website

Name of the artist – the colour links to the black and white image and is the same as used in the social media links

Name of the album that fits with the black and white images.

The iTunes, amazon and Spotify links are there to appeal to the young audience (as with the links above) and also link to the black and white colour theme.

Synergy between the two products:

The colour scheme – black and white colours are the homepage and DigiPak.

Band name – same font and colour Same album artwork – a collage of black

and white images

Name of the album being promoted in the same colour

This is shown through the colours of the photo artwork and the colours and font of the writing used on both.