Ancillary Task research - Catherine

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Ancillary Task Research Catherine WhitehouseA2 Media StudiesMusic Video ProductionBlueSkyStudios2016/2017

This is the back page of the DigiPak. Barcode

Album artwork that links to the front coverColour associated with the bandRecord LabelExtra Information about the band/albumColour associated with the bandAlbum artwork that links to the back coverName of the albumName of the artistThe 1975 - I like it when you sleep, for you are so beautiful yet so unaware of it

Audience Appeal: The colour is unique and not associated with a genre (i.e. Black emo or rock pop) it means they are unique in their identity

The name of the band is the bands trademark colour pink and is the same as their band logo

The colour pink is used as the background for the website as it is the bands colour and represents their new identity as a band post-2015. It has connotations of self love and breaks away from the pop genre making them indie and alternative.The homepage has easily accessible tabs, like other websites, to lead the viewer to their work etc.The website is linked to/built on a Tumblr blog. Tumblr is used by their young adult deomographic so it is likely to appeal to them.Promotional posts from the band. The text and logos are the same on the shown products (t-shirt and poster)

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Synergy between the two products:The overall design of the website and the DigiPak are both simplistic which makes them synergic with each other and identifiable with each other.The band logoThe use of the pink and white colour schemeThe same font is used on the images seen on the website for example the gig poster picture or the shirt.

Synergy between the two products and the music video:The colour pink is used in all three products (music video, website and DigiPak) which creates synergy between the three products. They all have the same white font and a square/box-like design which links to their logo the box is used physically in the music video. All three products have a really simplistic design also which again helps the three products to be identifiable to each other creating synergy.

CD Same font as the album coverSame artwork as on the front coverThe album artwork is the same as on the CDName of the artist and albumTrack list same colour and front as coverBarcode

Record LabelGeorge Ezra- Wanted On VoyageAudience Appeal: The design contains several characters who are likely to be relatable to the audience and to people they may know in everyday life.

The site is accessible with tabs promoting the artist. The font and colour are the same as the album cover and the text on the homepage

Social Media Links colour and font are the same as the main album cover seen at the bottom left corner and indeed all the text on this pageThe artists name and his image are clearly visible and at centre The album artwork is shown on the site in order to promote his work.The image of the fireman holding a woman is seen on the cover of the album, seen in the bottom cornerAudience Appeal: The design contains several characters who are likely to be relatable to the audience and to people they may know in everyday life. Also the homepage is bright and engaging.

Synergy between the two products:The Album cover as seen on the CD and the front of the DigiPakThe image of the fireman holding a woman is seen on the cover and CDThe text seen on the website in the corners is the same as on the writing on the track list and album nameGeorge stands out in the centre on both the website and DigipakGeorges name

Synergy between the two products and the music video:The way George Ezra is written on the DigiPak, website homepage and now the music video are the same, which creates synergy and promotes the artists identity. In all three products George stands out which links all three products. Additionally, the same design is used with it appearing on the digipak, the corner of the homepage and as the setting for the music video. The fireman holding the woman is also present in all three (if you watch the music video) which again shows synergy.

The Last Shadow Puppets Everything Youve come to expectAudience Appeal: The style is quite vintage and resembles the 1960s era. It appeals as in the large array of modern music and design it stands out . Additionally it has star Tina Turner on the coverCover art with Tina Turner on the cover a vintage iconic figureThe colours of yellow and orange used on the cover are replicated on the CD (or in this case vinyl) and in their logo TLSPThe Bands logo TLSPThe name of the artist and the albumThe font and colours replicate the font used in their album and the colour scheme as scene in the album coverRecord LabelBarcodeTrack list

Social Media Links colour is the same as the main album cover image used on the websiteThe site is easily accessible and helps t promote the band and album through amazon, Spotify etc. The colours used here are white and black and fit in with the colour schemeThe band logo. The logo stands out and is clearly visible. The colours used link to the whole colour scheme The artwork is of music icon Tina Turner. This image makes the album they are promoting appeal as she is recognizable The name of the band and the latest album. The colours, as with all the texts, fit in with the colour scheme and the font is the same as used in the social media links, tab menu etc.

Synergy between the two products:The same artwork with Tina TurnerSame font and text colours used on both the DigiPak and the website homepageThe same logo The colour scheme white, yellow, orange and black, are the same in the homepage and DigiPak.

Saint Raymond Young BloodBarcodeRecord LabelExtra InformationTrack list same font and colour as with the cover textArtwork is directly related to the artwork used on the front coverName of bandName of the albumSame font and colour schemeAlbum artwork black and white colour of the photos replicated in the text. Audience Appeal: The album cover would appeal to a teenage audience. This is because they are the ones who would go to parties shown in the photos, and in the age of social media they take photos and post them with filters and in collages like this one

Audience Appeal: The album cover would appeal to a teenage audience. This is because they are the ones who would go to parties shown in the photos, and in the age of social media they take photos and post them with filters and in collages like this oneAlbum artwork black and white colour of the photos replicated in the text. Social Media Links colour is the same as the main album cover image used on the websiteName of the artist the colour links to the black and white image and is the same as used in the social media linksName of the album that fits with the black and white images.The iTunes, amazon and Spotify links are there to appeal to the young audience (as with the links above) and also link to the black and white colour theme.

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Synergy between the two products:The colour scheme black and white colours are the homepage and DigiPak.Band name same font and colourSame album artwork a collage of black and white imagesName of the album being promoted in the same colourThis is shown through the colours of the photo artwork and the colours and font of the writing used on both.