by CEO Rick Waghorn

Addiply Update

If it doesn’t work on mobile…

…then it doesn’t work

‘SoMoLo is the future,’ says Google’s Eric Schmidt

Social…

Mobile…

Local…

Lo… Local… location… locate…

‘Location is the new cookie’

‘Retailers and their ad agencies are scrambling to hone their location-based approaches… (including)… hyper-local efforts keyed to Wi-Fi hotspots…’BusinessInsider, July 13

My free wifi for your location…

Tokyo: A Travellers Tale… 81% of US wifi hot-spots

are now free (Jan,13) Less than 1% of

consumers connect to the Internet when WiFi is charged (JiWire).

Free networks average more than 10x user numbers; consuming 20x the bandwidth.

= *Local* Advertising.

From the advertiser perspective…

Show me my audience by distance…

500m, 1.5km, 2.5km…

Mobile/App users within 2.5km of Italian Bar O-Ja

From the advertiser perspective…

Show me my audience by time to travel…

5 mins, 20 mins, 60 mins…

Mobile/App users within 20 minutes of Italian Bar O-Ja

Km500m

Time

$43

BUY

20mins

Total

1000

Users

From the advertiser perspective…

Let me buy my mobile audience by users, distance and time…

Right here, right now…

For Mash09, Ad:Tech Japan

Thank you…