trendwatching.com's INNOVATION CELEBRATION
Embed Size (px)
Transcript of trendwatching.com's INNOVATION CELEBRATION
INNOVATION CELEBRATIONThe most bang on-trend innovations from 2014 so far.
GLOBAL TREND BRIEFING
When was the last time you checked the pulse of consumerism?Because it’s beating faster than ever!
Every day, our network of spotters notify us about the most
compelling new consumer-facing innovations they encounter.
And whilst we use these to identify specific trends, there’s
also one overriding meta-trend that we’re continually struck
by: on an absolutely global scale, the quality and quantity
of innovation is relentless, fuelled by – and at the same time
fuelling – consumers’ insatiable NEWISM.
The takeaway: launching your own, equally brilliant
innovations* will be the only way to survive in an ever more
competitive, ever more global business arena.
* By innovation we mean anything that will get consumers spending, and preferably
the kind of spending that involves your products, services and experiences.
INNOVATION CELEBRATION 2www.trendwatching.com/trends/innovation-celebration
So this month, let’s simply celebrate a handful of the most bang on-trend innovations we’ve seen in 2014.
Dive into this selection of global inspiration. Because while
these might not all necessarily be ‘big’ disruptive threats
to your business, they WILL offer you plenty to think about
during your next planning session!
Take each example, even (especially!) those from different
industries and markets, and question if and how it could
suggest exciting new potential opportunities for YOU.
Because if you don’t respond to the changes in consumer
expectations and behaviors that the examples below are
establishing, someone else will ;)
INNOVATION CELEBRATION 3www.trendwatching.com/trends/innovation-celebration
We obviously offer much more
than monthly Trend Briefings...
Your complete trend and innovation solution.
Our Premium Service
Find out more
2014 Trend Report
Trend Framework Innovation Database
Industry Updates Apply Toolkit
Monthly Updates 1-page Trend Handouts
FEATURED INNOVATIONSFor more details on the innovations that follow, read
the web version of INNOVATION CELEBRATION.
INNOVATION CELEBRATION 5www.trendwatching.com/trends/innovation-celebration
McDonald’s & Coca-ColaBFF Timeout app encourages Filipinos to focus on each other, rather than on their phones
INNOVATION CELEBRATION 6www.trendwatching.com/trends/innovation-celebration
EsuranceAccident damage appraisal via video link
INNOVATION CELEBRATION 7www.trendwatching.com/trends/innovation-celebration
CifClean Romania initiative removes racist graffiti
INNOVATION CELEBRATION 8www.trendwatching.com/trends/innovation-celebration
Fox PortugalPop-up store exchanges promotional merchandise for donated blood
INNOVATION CELEBRATION 9www.trendwatching.com/trends/innovation-celebration
CrowdComfortThermostat adjusts temperature according to aggregated data from building occupants
INNOVATION CELEBRATION 10www.trendwatching.com/trends/innovation-celebration
Oju AfricaEmoji app adds color to mobile messaging and celebrates African culture
INNOVATION CELEBRATION 11www.trendwatching.com/trends/innovation-celebration
DeltaIn-flight mentoring program enables aspiring entrepreneurs to connect with established professionals
INNOVATION CELEBRATION 12www.trendwatching.com/trends/innovation-celebration
Sol de JaneiroSuncare brand uses tattooists to raise skin cancer awareness in Brazil
INNOVATION CELEBRATION 13www.trendwatching.com/trends/innovation-celebration
City of MadridSmart parking meters charge energy inefficient vehicles extra
INNOVATION CELEBRATION 14www.trendwatching.com/trends/innovation-celebration
Treeson Spring WaterEco-focused spring water brand makes its recyclable bottles free to mail back to manufacturer and more
INNOVATION CELEBRATION 15www.trendwatching.com/trends/innovation-celebration
M-PesaAfrican mobile money service arrives in Europe
INNOVATION CELEBRATION 16www.trendwatching.com/trends/innovation-celebration
Etiqa MotorTakafulMalaysian insurer rewards young drivers for slowing down with free music from local artists
INNOVATION CELEBRATION 17www.trendwatching.com/trends/innovation-celebration
PareUpService enables consumers to purchase potential food waste from businesses
INNOVATION CELEBRATION 18www.trendwatching.com/trends/innovation-celebration
INNOVATION CELEBRATION 19www.trendwatching.com/trends/innovation-celebration
Take the plungeThe examples above – and the
questions they pose – should be a
great starting point. Gather your team
and discuss how YOU can learn from
them, adapt them and roll out similar
initiatives for YOUR customers. Today.
INNOVATION CELEBRATION 20www.trendwatching.com/trends/innovation-celebration
Need some help?Then try using our (free) CONSUMER
TREND CANVAS tool to help you
structure a session with your team.
INNOVATION CELEBRATION 21www.trendwatching.com/trends/innovation-celebration
Still not enough?The 1,200+ brands and agencies using
our Premium Service have access to
over 10,000 examples like these, all put
into context as part of our (surprisingly
affordable!) comprehensive trend &
innovation solution. Would YOU benefit
from access too? ;)
INNOVATION CELEBRATION 22www.trendwatching.com/trends/innovation-celebration
1. Our 2014 Premium ServiceOur free monthly Trend Briefings 2.
Join the 250,000 subscribers who receive our free monthly Trend Briefings.
SuBSCRIBE ME »
If you have any comments, suggestions or questions then please do let us know. Just email:
PAUL BACKMANChief Client Officer [email protected]
ABoUt UsEstablished in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts
many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 250,000 subscribers in 180 countries.
More at www.trendwatching.com
Should you be one of our 1,200+ Premium clients?
NOw...Enjoyed this Trend Briefing? Want more?