INNOVATION CELEBRATIONThe most bang on-trend innovations from 2014 so far.

GLOBAL TREND BRIEFING

July 2014

When was the last time you checked the pulse of consumerism?Because it’s beating faster than ever!

Every day, our network of spotters notify us about the most

compelling new consumer-facing innovations they encounter.

And whilst we use these to identify specific trends, there’s

also one overriding meta-trend that we’re continually struck

by: on an absolutely global scale, the quality and quantity

of innovation is relentless, fuelled by – and at the same time

fuelling – consumers’ insatiable NEWISM.

The takeaway: launching your own, equally brilliant

innovations* will be the only way to survive in an ever more

competitive, ever more global business arena.

* By innovation we mean anything that will get consumers spending, and preferably

the kind of spending that involves your products, services and experiences.

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So this month, let’s simply celebrate a handful of the most bang on-trend innovations we’ve seen in 2014.

Dive into this selection of global inspiration. Because while

these might not all necessarily be ‘big’ disruptive threats

to your business, they WILL offer you plenty to think about

during your next planning session!

Take each example, even (especially!) those from different

industries and markets, and question if and how it could

suggest exciting new potential opportunities for YOU.

Because if you don’t respond to the changes in consumer

expectations and behaviors that the examples below are

establishing, someone else will ;)

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2014 Trend Report

Trend Framework Innovation Database

Industry Updates Apply Toolkit

Monthly Updates 1-page Trend Handouts

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FEATURED INNOVATIONSFor more details on the innovations that follow, read

the web version of INNOVATION CELEBRATION.

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FEATURED INNOVATION

McDonald’s & Coca-ColaBFF Timeout app encourages Filipinos to focus on each other, rather than on their phones

INNOVATION CELEBRATION 6www.trendwatching.com/trends/innovation-celebration

FEATURED INNOVATION

EsuranceAccident damage appraisal via video link

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FEATURED INNOVATION

CifClean Romania initiative removes racist graffiti

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FEATURED INNOVATION

Fox PortugalPop-up store exchanges promotional merchandise for donated blood

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FEATURED INNOVATION

CrowdComfortThermostat adjusts temperature according to aggregated data from building occupants

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FEATURED INNOVATION

Oju AfricaEmoji app adds color to mobile messaging and celebrates African culture

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FEATURED INNOVATION

DeltaIn-flight mentoring program enables aspiring entrepreneurs to connect with established professionals

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FEATURED INNOVATION

Sol de JaneiroSuncare brand uses tattooists to raise skin cancer awareness in Brazil

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FEATURED INNOVATION

City of MadridSmart parking meters charge energy inefficient vehicles extra

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FEATURED INNOVATION

Treeson Spring WaterEco-focused spring water brand makes its recyclable bottles free to mail back to manufacturer and more

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FEATURED INNOVATION

M-PesaAfrican mobile money service arrives in Europe

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FEATURED INNOVATION

Etiqa MotorTakafulMalaysian insurer rewards young drivers for slowing down with free music from local artists

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FEATURED INNOVATION

PareUpService enables consumers to purchase potential food waste from businesses

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NEXT

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Take the plungeThe examples above – and the

questions they pose – should be a

great starting point. Gather your team

and discuss how YOU can learn from

them, adapt them and roll out similar

initiatives for YOUR customers. Today.

NEXT

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NEXT

Need some help?Then try using our (free) CONSUMER

TREND CANVAS tool to help you

structure a session with your team.

INNOVATION CELEBRATION 21www.trendwatching.com/trends/innovation-celebration

NEXT

Still not enough?The 1,200+ brands and agencies using

our Premium Service have access to

over 10,000 examples like these, all put

into context as part of our (surprisingly

affordable!) comprehensive trend &

innovation solution. Would YOU benefit

from access too? ;)

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If you have any comments, suggestions or questions then please do let us know. Just email:

PAUL BACKMANChief Client Officer paul@trendwatching.com

ABoUt UsEstablished in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts

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