The New Brand Landscape 2

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  • date post

    11-Aug-2014
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    Technology
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description

An updated edition of the older presentation The Next Brand Landscape. This presentation tries to explain the changes in digital media, it's effects and opportunities for marketers.

transcript

  • CONCEPT MODEL Participant initiated Activities / MAP 14.Mars.2009 www.screenplay.no Helge Tenn Strategisk Leder / Digital Planner OUTSIDE www.SCREENPLAY.no UNIVERSE IN-STORE FROM CONTENT TO SERVICES MAP INSIDE ARENAS UNIVERSE Wdg. FOR BRANDS App. SERENDIPITY Mob. FRESH MOBILE 3scr. ARENA SOCIAL PLATFORM OBJECT RFID FOR BRANDS... Del-icio-us EFFECT ACTIVITIES TENT Herd / Swarm CON KNOWLEDGE CONV ERSAT ION INFORMATION SPARK CONTAGION ENTERTAINMENT SOMETHING Det m starte en samtale, WORTH TOOLS mer en bre noe du ler TALKING av og sender videre. ABOUT VALUE NEXT GENERATION STEALABLE PARTICIPATION 5 PORTABILITY GUIDELINES OF COLLABORATION ACTIVATION