Automotive20

of 63 /63
Automotive 2.0 Blast Your Competition

description

dealership chat strategy, automotive chat software, digital dealer conference, dealership marketing, automotive internet department, dealer chat software, activengage

Transcript of Automotive20

Page 1: Automotive20

Automotive 2.0Blast Your Competition

Page 2: Automotive20

Automotive Enthusiast Dealer

Entrepreneur Manager Husband Salesman Surfer

Strategist Internet Marketer Google Certified

Music Lover Gadget Guy

My Cloud

Page 3: Automotive20

Q&A

/toddlearsmith#dd6

Page 4: Automotive20

Now What?

Page 5: Automotive20

Game Plan

X X X X X

O O O O

Page 6: Automotive20

Strategy –noun, plural -gies

A strategy is a plan of action designed to achieve a particular goal

Page 7: Automotive20

TacticsOne or more tasks implemented to achieve a

specific goal

Page 8: Automotive20

Marketing Tactics

Page 9: Automotive20

• Website

Page 10: Automotive20
Page 11: Automotive20
Page 12: Automotive20
Page 13: Automotive20
Page 14: Automotive20
Page 15: Automotive20
Page 16: Automotive20
Page 17: Automotive20

NOTICE THE TREND YET?

Page 18: Automotive20
Page 19: Automotive20
Page 20: Automotive20
Page 21: Automotive20
Page 22: Automotive20
Page 23: Automotive20

=Too Many Choices

(Shopping Paralysis)

Page 24: Automotive20
Page 25: Automotive20
Page 26: Automotive20
Page 27: Automotive20

Stand Out From The Crowd

Page 28: Automotive20

In a recent R.L. Polk study, 85% of web shoppers to automotive sites felt that their interaction with the dealership website and the relationship that resulted from that interaction was the most significant factor in choosing which dealership they would purchase from.

Page 29: Automotive20
Page 30: Automotive20

Website Tactics

1. Give Shoppers Direction 2. Make it Easy3. Build Trust4. Multiple Contact Points5. Make it Unique

5

Page 31: Automotive20

Search Engine Optimization

Page 32: Automotive20

Focus

Page 33: Automotive20

Search Tactics

1.Write Short Articles2.Mine Analytics3.Go Long Tail

3

Page 34: Automotive20

Pay Per Click

Page 35: Automotive20
Page 36: Automotive20
Page 37: Automotive20

PPCTacticsBEST PERFORMING ADS

1. USE NUMBERS 2. “OFFICIAL SITE” TAGLINE

2

Page 38: Automotive20

Website Statistics

Page 39: Automotive20
Page 40: Automotive20

If It’s Free It’s For ME

Page 41: Automotive20

Google Conversion

Page 42: Automotive20

1.Exit Pages2.Bounce Rate3.Page Views4.Time Spent On Site5.Unique Visitors

Analytics5

Tactics

Page 43: Automotive20

Virtual Sales Team

Page 44: Automotive20

Click Path InformationLocation of ShopperReferring Website Previous ChatsKeywords

Page 45: Automotive20

WhisperTranslation

Detailed Web Analytics“Shop With Me” Technology

Page 46: Automotive20

Chat Tactics

1. Use Proactive Engagement2. Lead Your Shoppers3. Get Personally Involved4. Dedicate Time

4

Page 47: Automotive20
Page 48: Automotive20

Email Marketing

Page 49: Automotive20

ARE YOU COMPELLED?

To Respond

Page 50: Automotive20

GET PERSONALIZED NOW

Page 51: Automotive20

4 Emai

lTa

ctics

1. Email Newsletter2. White Listed & Can-Spam Compliant3. Subject Line4. Engaging Content That Directs You

Page 52: Automotive20

Social Media

Page 53: Automotive20

Connect With People Just Like You

Page 54: Automotive20

Start Small

Page 55: Automotive20
Page 56: Automotive20

Social Media Tactics

1.FaceBook – Build Network2.YouTube – Shoot Videos3.Twitter – Join Conversations

3

Page 57: Automotive20
Page 58: Automotive20

Extra Tactics

1.Change Unsold Marketing to Pre-Owned After 30 Days

2.Put your Specials Page at the Top of your Inventory

3.Why Buy From You?

3

Page 59: Automotive20

Q&A

/toddlearsmith

Page 60: Automotive20
Page 61: Automotive20

Todd L SmithPresidentActivEngage800-775-7358todd@activengage.comTwitter.com/toddlearsmith

Page 62: Automotive20

TheEnd

Page 63: Automotive20

THIS PRESENTATION IS AVAILABLE ONLINE

WWW.ACTIVENGAGE.COM/TODDSMITH