Expert Positioning Using LinkedIn
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11-Aug-2014Category
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Tunheim Partners' Director of e-Strategy, David Erickson, discusses how to use LinkedIn as an expert positioning tool.
Transcript of Expert Positioning Using LinkedIn
- Expert Positioning Using LinkedIn 01/08/09 Tunheim.com | e-Strategy.com
- Who We Are: About Tunheim Partners
- Well-regarded thinking and crisp execution
- these are the building blocks of Tunheim Partners.
- Our clients turn to us to help them capitalize
- on important communications opportunities.
- We respond with insightful counsel and service
- to help them achieve their objectives.
- What Is LinkedIn?
- LinkedIn.com
- A Social Networking Site
- Facebook for business
- A Relationship Engine
- Examines relationships among your contacts
- and your contacts contacts
- Knows who you know
- and who you should know
- Trust
- If youre a friend of my friend
- Focus Of Attention
- What The User Sees
- Inbox
- People You May Know
- Network Updates
- Think about how people use the site
- Company research
- People research
- Finding people
- Getting answers
- Conversations
- LinkedIn Login Screen
- Network Updates/Newsfeed
- Gossip 2.0
- Most compelling feature
- Who is connecting to whom?
- Who is doing what?
- What discussions are taking place?
- Who joined what group?
- Who recommends who?
- What is your network up to?
- Who just joined?
- Whos Interested In Me?
- Search
- Profiles
- Groups
- Q & A
- Company Profile
- Applications
- People You May Know
- Recommendation Engine
- Your contacts
- Your contacts contacts
- Your associations
- Schools
- Employers
- Industries
- Organizations
- Groups
- Career management tool
- Talent acquisition
- Company research
- Connect with company contact
- Recruiters/HR
- Expertise
- Job postings
- Opening & Optimizing
- Accounts are free or $19.95/month
- Limited contact vs. ability to freely email
- Fill in completely
- More information = more possible connections
- Use keywords
- freekeywords.wordtracker.com
- google.com /insights/search
- Likely search phrases
- Industry keywords
- Interest keywords
- Job title keywords
- Optimizing Your Account
- Making Yourself Findable
- Name keywords
- Professional headline keywords
- Company keywords
- Titles
- Descriptions
- Website keywords
- SEO
- Public profile keywords
- URL
- SEO
- Editing Basic Information
- Editing Employment Information
- Job Title
- Search Optimization
- Job Description
- Description
- Summary
- Duties
- Accomplishments
- Industry
- Editing Education Information
- Education Keywords
- Majors/Minors
- Expertise
- Industry
- Activities & societies
- Expertise
- Industries
- Additional notes
- Any appropriate keywords
- Editing Websites
- Search Engine Optimization
- Anchor Text Keywords
- Google, et. al.
- Editing Additional Information
- Editing URL
- Web Address
- Numeric default
- Name keywords
- Industry keywords
- Expertise keywords
- SEO
- Editing Summary Information
- More Keywords
- Industry
- Expertise
- Acronyms
- Written out
- Terms of art
- What To Show Privacy Options
- The more you give
- The more you get
- More privacy =
- Fewer connections
- Less search benefit
- Fewer opportunities
- LinkedIn Search Optimization
- LinkedIn SEO
- Optimize for external search engines
- Full view profile
- Google, Yahoo!, MSN searchable
- Public profile URL keywords
- Links from your profile to company Web site, blog
- Links on profile page
- Within Groups & Q&A
- Links to your profile from
- Other social networking sites
- Your own blogs/web sites
- Search Optimization
- Connecting On LinkedIn
- Invitations & introductions
- Searching LinkedIn
- Recommendations
- Questions & Answers
- Groups & Associations
- Events
- Applications
- Invitations & Introductions
- Low-hanging fruit
- Family, Friends & colleagues
- Clients
- Contacts connections
- Introductions
- Ask to connect on LinkedIn
- In person
- Over the phone
- Through email
- Link to your LinkedIn profile
- Email signature
- Your blog
- Other social media
- Company bio
- LinkedIn Promotion
- Searching LinkedIn
- Sophisticated & Powerful Search
- Keyword search
- Industry search
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