Expert Positioning Using LinkedIn 01/08/09 Tunheim.com | e-Strategy.com

Who We Are: About Tunheim Partners

• Well-regarded thinking and crisp execution

• these are the building blocks of Tunheim Partners.

• Our clients turn to us to help them capitalize

• on important communications opportunities.

• We respond with insightful counsel and service

• to help them achieve their objectives.

What Is LinkedIn?

• LinkedIn.com

• A Social Networking Site

• • Facebook for business

• A Relationship Engine

• • Examines relationships among your contacts

• • and your contacts contacts

• • Knows who you know

• • and who you should know

• Trust

• • If youre a friend of my friend

Focus Of Attention

• What The User Sees

• • Inbox

• • People You May Know

• • Network Updates

• Think about how people use the site

• • Company research

• • People research

• • Finding people

• • Getting answers

• • Conversations

LinkedIn Login Screen

Network Updates/Newsfeed

• Gossip 2.0

• • Most compelling feature

• • Who is connecting to whom?

• • Who is doing what?

• • What discussions are taking place?

• • Who joined what group?

• • Who recommends who?

• • What is your network up to?

• • Who just joined?

Whos Interested In Me?

• Search

• Profiles

• Groups

• Q & A

• Company Profile

• Applications

People You May Know

• Recommendation Engine

• • Your contacts

• • Your contacts contacts

• • Your associations

• • • Schools

• • • Employers

• • • Industries

• • • Organizations

• • • Groups

• Career management tool

• Talent acquisition

• • Company research

• • Connect with company contact

• • Recruiters/HR

• Expertise

• Job postings

Career/Jobs

Opening & Optimizing

• Accounts are free or $19.95/month

• • Limited contact vs. ability to freely email

• Fill in completely

• • More information = more possible connections

• Use keywords

• • freekeywords.wordtracker.com

• • google.com /insights/search

• • Likely search phrases

• • Industry keywords

• • Interest keywords

• • Job title keywords

Optimizing Your Account

• Making Yourself Findable

• • Name keywords

• • Professional headline keywords

• • Company keywords

• • • Titles

• • • Descriptions

• • Website keywords

• • • SEO

• • Public profile keywords

• • • URL

• • • SEO

Editing Basic Information

Editing Employment Information

• Job Title

• • Search Optimization

• Job Description

• • Description

• • Summary

• • Duties

• • Accomplishments

• • Industry

Editing Education Information

• Education Keywords

• • Majors/Minors

• • • Expertise

• • • Industry

• • Activities & societies

• • • Expertise

• • • Industries

• • Additional notes

• • • Any appropriate keywords

Editing Websites

• Search Engine Optimization

• • Anchor Text Keywords

• • LinkedIn

• • Google, et. al.

Editing Additional Information

Editing URL

• Web Address

• • Numeric default

• • Name keywords

• • Industry keywords

• • Expertise keywords

• • SEO

Editing Summary Information

• More Keywords

• • Industry

• • Expertise

• • Acronyms

• • • Written out

• • Terms of art

What To Show Privacy Options

• The more you give

• • The more you get

• More privacy =

• • Fewer connections

• • Less search benefit

• • Fewer opportunities

LinkedIn Search Optimization

LinkedIn SEO

• Optimize for external search engines

• • Full view profile

• • • Google, Yahoo!, MSN searchable

• • Public profile URL keywords

• • Links from your profile to company Web site, blog

• • • Links on profile page

• • • Within Groups & Q&A

• • Links to your profile from

• • • Other social networking sites

• • • Your own blogs/web sites

Search Optimization

Connecting On LinkedIn

• Invitations & introductions

• Searching LinkedIn

• Recommendations

• Questions & Answers

• Groups & Associations

• Events

• Applications

Invitations & Introductions

• Low-hanging fruit

• • Family, Friends & colleagues

• • Clients

• Contacts connections

• • Introductions

• Ask to connect on LinkedIn

• • In person

• • Over the phone

• • Through email

• Link to your LinkedIn profile

• • Email signature

• • Your blog

• • Other social media

• • Company bio

LinkedIn Promotion

Searching LinkedIn

• Sophisticated & Powerful Search

• • Keyword search

• • Industry search