eFolder Expert Series Webinar — How MSPs Can Use LinkedIn to Keep Their Sales Pipelines Full

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LinkedIn is a Powerful Tool

© 2016 eFolder, Inc. All Rights Reserved.

...if you know how to use it!

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How MSPs Can Use LinkedIn to Keep Their Sales Pipelines Full

Ted HulsyVice President of Marketing, [email protected]

Agenda

• Expert Introduction• Fun Facts about LinkedIn• LinkedIn Marketing Process Roadmap

– Strategy: Laying the Foundation– Targeting: Finding Prospects– Outreach: Making Connections– Publish: Top-of-Mind Campaigns

• Questions and Discussion

3 © 2015 eFolder, Inc. All Rights Reserved.

Expert Introduction: Andrew Moon


“I’m not a rockstar, ninja, or guru. I’m an ordinary guy helping entrepreneurs do extraordinary things with information technology.”

• Entrepreneur since age 8• 22+ years in the IT industry• Author of “Insider

Technology Secrets”• Passions: cars, technology,

and Orange

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LinkedIn is a Powerful Tool


...if you know how to use it!

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Fun Facts about LinkedIn


Registered members as of November 2015

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f22%

32%

26%

12%

2nd largest demographic is 50-64

WHO THEY ARE

70%are age 30 and above

Largest demographic is 30-49

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Virtually limited pool of prospects

=


© 2016 eFolder, Inc. All Rights Reserved.9

But…how?

So how do we reach this massive pool of prospects…

…bring them into your network…

And move them toward becoming clients?

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Answering that question, and giving you the tools to EXECUTE is my mission!

And I’ve developed the only proprietary LinkedIn training system specifically for MSPs.


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LinkedIn Marketing Process Roadmap

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@@STRATEGYTo be extremely effective, you must start with a strong foundation.

TARGETINGDeveloping “Prospect Profiles” will help you find the ideal clients.

OUTREACHAttracting your ideal clients starts with connections.

PUBLISHINGDeveloping a consistent “top-of-mind” campaign displays your thought leadership.

RESULTSExecuting the

entire system will consistently bring in new

business.

7• © 2016 eFolder, Inc. All Rights Reserved.© 2016 eFolder, Inc. All Rights Reserved.

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Strategy | Laying the Foundation


The 3 Things You MUST Do Before Anything Else!

Develop your “Prospect Profiles”

Join the RIGHT LinkedIn Groups

Optimize your Profile to Convert Views intoConnections

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2.

3.

4Z


1. Optimize Your LinkedIn Profile


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2. Develop your “Prospect Profiles”


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3. Join the RIGHT LinkedIn Groups

Join the groups where your prospects can be found, NOT your competitors

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ZOne-Time Setup Complete!

Results:

• Crystal Clear Picture of Your Ideal Prospects

• Every time you login to LinkedIn, you have a clear plan of attack!*

• Optimized LinkedIn Profile• This will convert views into

connections

• You’re in the right LinkedIn groups

• Giving you tens of thousands of potential prospects

• Rock-solid foundation



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4Y







business.

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Targeting | Finding Prospects


4Finding New Business

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Advanced People Search

gFilter for:• Industries• Company Size• Seniority• Geographic area• Keywords• Company4

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Targeting Local Business Owners

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Targeting National Business Owners

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Targeting Specific Industries

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LinkedIn Marketing System

for MSPs

Strategy Outreach

Publish Client

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1. Prospect Profiles2. Profile Optimization3. Join Groups

Connect with potential prospects (Daily or Weekly) to build relationships

Monthly setup of “top-of-mind” campaigns

Ongoing relationship nurturing with focus on closing new clients

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Outreach | Making Connections

for MSPs

LinkedIn Outreach: 3 Key Activities

Y 1. Reach out to new prospects every day.

2. Monthly setup of top-of-mind campaign.

3. Manage your LinkedIn Inbox to follow up on leads.

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for MSPs

1. The right way to send connection requests

2. Our referral generating strategy that generates an average response rate of 70%

-Outreach | Making Connections

LinkedIn Outreach: Connecting

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for MSPs

YOutreach | Making Connections


for MSPs

Y 30-50%acceptance rate

# Paying client

Coffee or call,



for MSPs

What if you run out of connection requests...

....or what about those people who aren’t open to connecting to people they don’t know?

?Outreach | Making Connections

for MSPs

Y 70%response rate.

A referral generating strategy with a


LinkedIn Outreach: Referrals

for MSPs

YOutreach | Making Connections

LinkedIn Outreach: Referrals

for MSPs

LinkedIn Outreach: ReferralsY 70%



for MSPs

Strategy Outreach

Publish Client

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for MSPs

Thought Leadership

@@ Relevant content

Be seen as a thought leader in your industry and stay in front of your target prospects daily

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Publish | Top-of-Mind Campaigns

for MSPs

Status Updates

@@Publish | Top-of-Mind Campaigns

for MSPs

LinkedIn Pulse


for MSPs

Your LinkedIn Company Page


for MSPs

Sharing in Groups (1-2x/wk)


Publish | Top-of-Mind Campaigns

for MSPs

Follow Up with Leads in Your Inbox

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for MSPs

Strategy Outreach

Publish Client

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Results | Making It Happen

for MSPs

Turning Connections Into Clients

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Results | Making It Happen

for MSPs

Turning Connections Into Clients

“I can't tell you just how important and amazing your help, advice and guidance has been for me. Thank you!”Leia Shilobod, President, CEO, IT Princess of Power, SuperWomanInTech Solutions, Inc.

My Promise To You Today

A step-by-step SYSTEM that consistently adds new prospects to your sales funnel and....

A plan for converting connections into clientsHow to build a massive referral network

Keeps you top-of-mind with your entire network

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%

%%

for MSPs

I hope I have delivered on my promise!


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business.

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for MSPs

I have created a step-by-step program that includes the EXACT system, scripts and tools we use to execute LinkedIn campaigns for our clients...=...and it includes my support

LinkedIn for MSPs

INCLUDES: Profile Optimization Workbook

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for MSPs

LinkedInForMSPs.com/Profile

Step-by-step videos Copy/Paste Messaging Scripts LinkedIn Automation Tools Monthly Mentoring (Live Q&As) Private Mastermind (LinkedIn

Group) Lifetime support & updates

LinkedIn for MSPs

Testimonial

for MSPs

”I highly recommend the course”

"I highly encourage anyone who is a LinkedIn user to attend Andrews course. I have already started making improvements to my profile and have learned several tips and strategies to make my profile better. I can only imagine how much more I'm going to learn..."

Charles Henson, Managing PartnerNashville Computer

COST? Profile Optimization Workbook

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for MSPs

LinkedInForMSPs.com/Profile$3000 / Month

Step-by-step videos Copy/Paste Messaging Scripts LinkedIn Automation Tools Monthly Mentoring (Live Q&As) Private Mastermind (LinkedIn

Group) Lifetime support & updates$995 Reg Price

$595$995 Reg Price

LinkedInForMSPs.com/eFolderDeal Deal Expires3/8/16 at midnight EST

LinkedIn for MSPs

for MSPs

BONUS: Profile Optimization Workbook

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LinkedInForMSPs.com/Profile

LinkedIn for MSPs

for MSPs

eFolder PR and Social Media Guide


This guide includes:• Best Practice

guides for LinkedIn, Facebook, and Yelp

• A sample press release and press release template

• 10 hashtags to use on Twitter

• And much more!

Questions and Discussion

Thank you!

Andrew Moon | Orange [email protected]@theorangenomadfacebook.com/orangenomadllclinkedin.com/in/orangenomad

eFolder Expert Series Webinar — How MSPs Can Use LinkedIn to Keep Their Sales Pipelines Full

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Transcript of eFolder Expert Series Webinar — How MSPs Can Use LinkedIn to Keep Their Sales Pipelines Full