Social, Digital & Mobile in India 2014

of 17 /17
@wearesocialsg 1 We Are Social DIGITAL IN INDIA SIMON KEMP WE ARE SOCIAL WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA AND STATISTICAL INDICATORS we are social

description

This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.

Transcript of Social, Digital & Mobile in India 2014

@wearesocialsg • 1 We Are Social

DIGITAL IN INDIA SIMON KEMP • WE ARE SOCIAL

WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA AND STATISTICAL INDICATORS

we are social

wearesocial.sg • @wearesocialsg • 3 We Are Social

CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:

[email protected]

@WEARESOCIALSG

+65 6423 1051

WEARESOCIAL.SG

@wearesocialsg • 3 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence

92,000,000

INDIA OVERVIEW

1,255,777,000

243,199,000

106,000,000

886,300,000

RURAL

31% 69%

19%

70%

7%

8%

@wearesocialsg • 4 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence

DIGITAL IN INDIA

1,256 MILLION

243 MILLION

106 MILLION

886 MILLION

JUL 2014

PENETRATION: 19% PENETRATION: 8% PENETRATION: 70% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 31%

@wearesocialsg • 5 We Are Social

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

TOTAL NUMBER OF ACTIVE MOBILE

INTERNET USERS

MOBILE INTERNET USERS AS A PERCENTAGE OF THE

TOTAL POPULATION

JUL 2014

#

INTERNET USAGE: ALL vs MOBILE

• Sources: IndiaStat, InternetLiveStats, IAMAI

#

243 M 19% 185 M 15%

@wearesocialsg • 6 We Are Social

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014 INTERNET CONNECTIONS

• Sources: IndiaStat, StatCounter, Akamai

AVERAGE INTERNET CONNECTION SPEED

(GLOBAL AVERAGE: 3.9 MBPS)

PENETRATION OF BROADBAND INTERNET

ACCESS (>4 MBPS)

30% 70% 1.7 MBPS

4.9%

@wearesocialsg • 7 We Are Social

AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUL 2014 TIME SPENT ONLINE

• Source: GlobalWebIndex

4H 58M 2H 50M 2H 05M

@wearesocialsg • 8 We Are Social

JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: IndiaStat, Facebook

8% 87% 92 M 7% 106 M

@wearesocialsg • 9 We Are Social

JUL 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

52%!

35%!

30%!

23%!

14%!

94%!

81%!

66%!

53%!

51%!

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

ORKUT

@wearesocialsg • 10 We Are Social

FACEBOOK USERS ACCESSING THE PLATFORM

VIA SMARTPHONES

FACEBOOK USERS ACCESSING THE PLATFORM

VIA FEATURE PHONES

PERCENTAGE OF FACEBOOK USERS ACCESSING VIA

ANDROID DEVICES

PERCENTAGE OF FACEBOOK USERS ACCESSING VIA

APPLE IOS DEVICES

JUL 2014 FACEBOOK MOBILE USAGE

• Source: Facebook

66 MILLION

30 MILLION

57% 4%

@wearesocialsg • 11 We Are Social

JUL 2014

MOBILE PENETRATION (UNIQUE USERS AS A

PERCENTAGE OF TOTAL POPULATION)

NUMBER OF UNIQUE MOBILE PHONE USERS (UNIQUE INDIVIDUALS)

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS (CONNECTIONS)

SIM PENETRATION (ACTIVE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION)

AVERAGE NUMBER OF ACTIVE CONNECTIONS

PER UNIQUE USER

MOBILE IN INDIA

• Sources: IndiaStat, GSMA Intelligence

# #

28% 2.54 886 M 70% 349 M

@wearesocialsg • 12 We Are Social

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Source: GSMA Intelligence

886 M 95% 5% 9%

@wearesocialsg • 13 We Are Social

SMARTPHONE PENETRATION AS A PERCENTAGE OF THE

TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR LOCAL

INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS

VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A PURCHASE

VIA THEIR PHONE

SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” report

JUL 2014

13% 95% 91% 54%

@wearesocialsg • 14 We Are Social

JUL 2014

PERCENTAGE OF THE TOTAL POPULATION STREAMING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: IndiaStat, GlobalWebIndex

16% 7% 11% 5% 11%

wearesocial.sg • @wearesocialsg • 250 We Are Social

FIND OUT MORE AT WEARESOCIAL.SG

Making Friends & Influencing People • 45 We Are Social

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

US AT [email protected].

FIND OUT MORE AT WEARESOCIAL.SG.

wearesocial.sg • @wearesocialsg • 233 We Are Social

WE ARE SOCIAL SINGAPORE

SIMON KEMP, REGIONAL MANAGING PARTNER

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG