Social, Digital & Mobile in India 2014

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    11-Aug-2014
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This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.

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  • @wearesocialsg 1We Are Social DIGITAL IN INDIA SIMON KEMP WE ARE SOCIAL WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA AND STATISTICAL INDICATORS we are social
  • wearesocial.sg @wearesocialsg 3We Are Social CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG
  • @wearesocialsg 3We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL 2014 Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence 92,000,000 INDIA OVERVIEW 1,255,777,000 243,199,000 106,000,000 886,300,000 RURAL 31% 69% 19% 70% 7% 8%
  • @wearesocialsg 4We Are Social TOTAL POPULATION INTERNET USERS ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence DIGITAL IN INDIA 1,256 MILLION 243 MILLION 106 MILLION 886 MILLION JUL 2014 PENETRATION: 19% PENETRATION: 8% PENETRATION: 70% NB: THIS STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN POP: 31%
  • @wearesocialsg 5We Are Social TOTAL NUMBER OF ACTIVE INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A PERCENTAGE OF THE TOTAL POPULATION JUL 2014 # INTERNET USAGE: ALL vs MOBILE Sources: IndiaStat, InternetLiveStats, IAMAI # 243 M 19% 185 M 15%
  • @wearesocialsg 6We Are Social SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS JUL 2014 INTERNET CONNECTIONS Sources: IndiaStat, StatCounter, Akamai AVERAGE INTERNET CONNECTION SPEED (GLOBAL AVERAGE: 3.9 MBPS) PENETRATION OF BROADBAND INTERNET ACCESS (>4 MBPS) 30% 70% 1.7 MBPS 4.9%
  • @wearesocialsg 7We Are Social AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY USING SOCIAL MEDIA JUL 2014 TIME SPENT ONLINE Source: GlobalWebIndex 4H 58M 2H 50M 2H 05M
  • @wearesocialsg 8We Are Social JUL 2014 # ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE Sources: IndiaStat, Facebook 8% 87%92 M 7%106 M
  • @wearesocialsg 9We Are Social JUL 2014 TOP SOCIAL MEDIA PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX Source: GlobalWebIndex 52%! 35%! 30%! 23%! 14%! 94%! 81%! 66%! 53%! 51%! FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
  • @wearesocialsg 10We Are Social FACEBOOK USERS ACCESSING THE PLATFORM VIA SMARTPHONES FACEBOOK USERS ACCESSING THE PLATFORM VIA FEATURE PHONES PERCENTAGE OF FACEBOOK USERS ACCESSING VIA ANDROID DEVICES PERCENTAGE OF FACEBOOK USERS ACCESSING VIA APPLE IOS DEVICES JUL 2014 FACEBOOK MOBILE USAGE Source: Facebook 66 MILLION 30 MILLION 57% 4%
  • @wearesocialsg 11We Are Social JUL 2014 MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) NUMBER OF UNIQUE MOBILE PHONE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS (CONNECTIONS) SIM PENETRATION (ACTIVE CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION) AVERAGE NUMBER OF ACTIVE CONNECTIONS PER UNIQUE USER MOBILE IN INDIA Sources: IndiaStat, GSMA Intelligence # # 28% 2.54886 M 70%349 M
  • @wearesocialsg 12We Are Social TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS JUL 2014 3G # MOBILE USE Source: GSMA Intelligence 886 M 95% 5% 9%
  • @wearesocialsg 13We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE SMARTPHONE USE Source: Googles Our Mobile Planet report JUL 2014 13% 95% 91% 54%
  • @wearesocialsg 14We Are Social JUL 2014 PERCENTAGE OF THE TOTAL POPULATION STREAMING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ Sources: IndiaStat, GlobalWebIndex 16% 7%11% 5%11%
  • wearesocial.sg @wearesocialsg 250We Are Social FIND OUT MORE AT WEARESOCIAL.SG
  • Making Friends & Inuencing People 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WERE ALREADY HELPING MANY OF THE WORLDS TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTL, HEINZ, AND LVMH. IF YOUD LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
  • wearesocial.sg @wearesocialsg 233We Are Social WE ARE SOCIAL SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG