Absolute Radio Presentation
32
Value Added Services Absolute Radio Adam Bowie Head of Strategy & Planning October 2008
-
Upload
adam-bowie -
Category
Business
-
view
3.687 -
download
0
description
Absolute Radio - Value Added Services
Transcript of Absolute Radio Presentation
Value Added ServicesAbsolute Radio
Adam BowieHead of Strategy & PlanningOctober 2008
who am I?
who are we?
history• 1993 Virgin Radio launches
• 1996 Capital Radio agrees “merger”
• 1997 Ginger Productions acquires Virgin Radio
• 2000 SMG takes over Ginger including Virgin Radio
• 2006 UTV wants to merge with SMG before withdrawing
• 2007 IPO of Virgin Radio announced
• 2008 TIML UK Ltd buys Virgin Radio
why not Virgin?
Bennett Coleman & Co Ltd
Times Of Indiapublishing
Private Treatiesinvestment
TIMLradio, outdoor, web,
events, film
importance of digital
how do they listen?
18.7% 18.9%
25.6%
38.8%
all radio all commercialradio
Total AbsoluteRadio
Absolute RadioNational
Source: RAJAR Q3 2008
38.8%
Absolute RadioNational
how do they listen?
Source: RAJAR Q3 2008
DAB, 68%
DTV, 19%
Internet, 13%
platform agnostic
DAB
scheduleAbsolute Radio Absolute
Classic RockAbsoluteXtreme
Christian O’Connell Breakfast Show
Geoff Lloyd’s Hometime Show
is DAB’s success just down to the BBC?
BBC v Comm. Radio
Comm. Radio, 43.1%
Other2.1%
BBC Radio54.9%
Comm. Radio, 35.0%
Other1.0%
BBC Radio64.0%
all listening DAB listening
but I thought that this was about adding value…
pre-launch‘crossfade’
10 ‘pillars’
more live sessions
no repeat workday
full versions
expanded playlist
ChristianO’Connell
VickyButler-Henderson
GeoffLloyd
TimShaw
JoRussell
Sony Radio Award-winning investment
Absolute playlist
extended playlist
where do you discover new music?
Sometimes
Source: Absolute Radio IPSOS Research Aug 2008
Abbey Road, Studio 2
“Hell, British Radio is getting exciting again. With the growth of online and digital Absolute is appearing at the right time”
For once, there’s a radio station that plays decent music. No other radio station has played the Beatles, Jimi Hendrix, and so many other greats. I, as an oldie-rock lover, have finally found faith in radio again.
“What a great mix of music, I have a vast range of musical
taste and it was so good to hear an entertaining and intelligent mix with NO repeats. To quote Paul Weller from yesterday’s
playlist – ‘That’s entertainment’….”
inviting communityinvolvement
online & outdoor
marketing & events
