Absolute Radio - Listening to Listeners
16
Rebranding and Launching Absolute Radio Adam Bowie Head of Strategy & Planning December 2008
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Absolute Radio presentation about listening to your listeners.
Transcript of Absolute Radio - Listening to Listeners
Rebranding and LaunchingAbsolute Radio
Adam BowieHead of Strategy & Planning
December 2008
Photo: Oberazzi
Virgin Radio
• 15 years old
• 36 year old brand
• Largest under 45 commercial station
Virgin Radio
• Purchased by Times of India in June 2008
Bennett Coleman & Co Ltd
Onegoldensquare.com
Telling VIPs First
VIPs
Pre-launch ‘Crossfade’
• 10 ‘pillars’
• More live
sessions
• No repeat
workday
• Full versions
• Expanded
playlist
Photo: ebotunes
Podcast Interview with VIP
Find the Virgin
Playlist
Playlist Meetings
Digital Fun
Rock Off