Radio Presentation
35
IMC RADIO
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Thai media : Radio
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IMC RADIO
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Classification by medium) Radio Advertising)
(Electronic Advertising)
86% 36%
I. (Brief Script)
II. (Sound Recording)
III. (Sound
(Target Group)
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2.
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4.
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TOP 20
( – 2551)
:
:
1 F.M. 106.5 199,191
2 F.M. 105.5 175,645
3 F.M. 95.5 114,590
4 F.M. 103.5 99,101
5 F.M. 95.0 96,760
Green Wave 106.5
• Segmentation:
• Target Group:
• Life style :
DJ
• Prime Time : 05.00 – 10.00
20.00 – 24.00
Green Wave 106.5
• Target Group: 21- 50
• Life style :
• Prime Time : 7.00 – 9.00 17.00 – 19.00
• Prime Target :
Easy FM 105.5
Prime Time :
Easy FM 105.5
Target –
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. –Night Time
www.virginhitz.comwww.truehits.net
Virgin Hit
Prime Time
22.00 – 00.00
Piper , Snop , Princess Terrace
Virgin Hit
Prime Target
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. –MK ,
Sponsor
Virgin Hit
Prime Target
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Salt fresh , Ture Move1-2 Call , Happy DTAC
Sponsor
Virgin Hit
Target- 18 – 45
FM
103.5FM ONE BETTER MUSIC HAPPY STATION
Prime Time - .01 - .00
Prime Target - 09.01 - .00
103.5FM ONE BETTER MUSIC HAPPY STATION
103.5FM ONE BETTER MUSIC HAPPY STATION
Prime Time Prime Target
- HAPPY DTAC - HAPPY DTAC- UOB - I-MIX- Baby Miid -- Popular Condo - Salz
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DTAC HAPPYDTAC HAPPY “
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103.5FM ONE BETTER MUSIC HAPPY STATION
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- Request
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103.5FM ONE BETTER MUSIC HAPPY STATION
1. Happy DTAC
2. UOB
3.4. Popular Condo
5. Salz
6. 7. Baby Miid
8. I-Mix
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18 – 45
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4.
DTAC
103.5FM ONE BETTER MUSIC HAPPY STATION
1 2547
Modern Radio 95 FM.
Segmentation : FM 95
– 5preteen 12-15 300,000
100,000
Modern Radio 95 FM.
Prime time : 3 5
SMS
Modern Radio 95 FM.
Spot Advertising :
95
Modern Radio 95 FM.
EASY FM 105.5
Easy FM 105.5
Key Message : Number 1 For International Hits
• Target Group:
21- 50
Thinker
International
• Life style :
Easy FM 105.5
• Prime Time : 7.00 – 9.00
17.00 – 19.00
• Prime Rate : 2,000 /Spot 30
Prime Time
• Prime Target :
Spot Easy FM 105.5
Prime Time ::
:
Touch Point Easy FM 105.5
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• FM
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• DJ
concentration)
Advance Radio Real Player
Mobile Advertising
Advance Radio Value Added
Real Time
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P.O.P.Radio
P.O.P RADIO IN MODERN TRADE
S.O.S RADIO” (Sound of Siam Square)
concert.
S.O.S SIAM
