Doughnut Radio

The following graphs and bar charts show the results from the online and hand out surveys for our Radio Show. The graphs show the results of 96 responses.

What is your gender?

54%

46%

Responses

MaleFemale

What is your gender?Conclusion

When we collected our responses we had a good even split between males and females. So our results that we present to you aren't bias towards any gender.

54% - Male 46% - Female

What is your age?

0-15 16-20 21-25 26-30 31-40 41-50 50+0

5

10

15

20

25

30

35

Responses

people

What is your age?Conclusion

Our survey showed that the age of our audience I'll be between the ages of 16 and 25. Therefore the adverts. the music and the features that we play must appeal to our target audience of 16-25 year olds. i.e. Prank Calls.

What city do you currently live in?

36%

46%

3%3%

1%1%

3%3%3% 1% 1% ResponsesBirminghamStratford-Upon Avon Coventry Rugby Henly -in- ArdenSheffieldWarwickshireCardiffLeicesterOxfordRedditch

What city do you currently live in?

As the majority of our audience are based in Stratford-Upon Avon the charity we are supporting for Children in Need is a local based charity- The Jennifer's Trust

What is your favourite genre of music?

30%

30%

21%

5%

3%3% 6%

1%

Responses

PopRockRnBIndieJazzReggaeHip-HopHouse

What is your favourite genre of music?conclusion

When we analysed the results from our survey we found out that the most favoured genre of music from the public is Rock and Pop.

So in creating our playlist we have selected songs from the Rock and Pop genre, as we know that is what the majority of listeners will enjoy.

Do you watch radio via webcam?

1%

22%

77%

Responses

AlwaysSometimesNever

Do you watch radio via webcam?Conclusion

When we advertise our show we will in force the fact that will be broadcasting with a webcam, which will promote our radio show as different and more entertaining for the audience.

The majority of our audience (77%) never listen to radio via webcam so we are of course going to use webcam as a support.

However, we will not be relying on it as a mode of communication with the audience. We will focus more on the audio than the visuals.

What features do you enjoy on radio?

Prank C

alls

Impressi

ons

Quizes

Interviews

News

Debates

Phone-ins

Live m

usicOth

er0

10

20

30

40

50

60

70

ResponsesResponses

What features do you enjoy on radio?Conclusion

The 3 of the highest responses for the publics favourite feature on a radio show were Live Music, Interviews and Prank Calls.

Therefore the features on our radio show will be a Live Band (The Riot Act), who are a rock and pop group, which also applies to the genre of music our target audience prefers.

The Riot Act’s fan base has the same age range as our target audience so we can increase the viewing figures of our show by advertising through them.

Our interview will be with a representative from The Jennifer's Trust to tell us more about the charity and it's cause, and the Prank Calls feature will include a short comedy conversation that will entertain our target audience.

What time of day do you listen to radio?

47%

40%

13%

Responses

MorningAfternoonTo and from work

What time of day do you listen to radio?conclusion

We discovered that the majority of our audience either listen to radio in the morning or the afternoon.

We would appreciate it if the Stratcast Panel would consider giving us a time slot suitable for the preferred viewing time of out audience.Which will in turn increase the viewing figures for the Stratcast website.

Where do you listen to radio?

37%

52%

7%4%

Responses

HomeCarOnlinePhone

Where do you listen to radio?conclusion

We found out that the majority of our audience listen to radio in the car and at home.

So we are going to create a radio show suitable for people on the move but then additionally make it as entertaining for those at home, so they keep listening and enjoy what we have to offer.

What entertains you more on radio?

22%

69%

9%Responses

The PresentersThe MusicThe Features

What entertains you more on radio?

conclusionWe found that more people prefer the music to anything else on the radio.

We are going to concentrate on the quality of the music to keep the viewers happy.

22% are still entertained by the presenters so we are still going to present ourselves in the most entertaining way as possible.

What do you think makes a good radio presenter?

• Funny• Don’t talk to much• Engage with the audience• Confident• Friendly• Crazy• Relaxed • Banter• “Good blend of music, features, interviews and very funny”• Relatable • Chilled• “Sounds like you’re having fun”• Interesting • Quirky