TechCon NomineeClive Dickens

Absolute RadioLive Scores Football data

Gap the Football market

Exclusive Premier League commentary & official match data

Mobile Strategy, more than ‘listen’

Scale of competitor football content

The answer – build an API!

Embrace many UI/UX & Form factors

Use data to drive digital content

1st lesson- Scale quickly

Next lesson – Scale even quicker!

Celebrate in-house R&D

@david_kenny @shroomism

Average ‘in-app’ dwell time on Match Day over 57mins 50% of total mobile active users each Football weekend 39% have signed up for ‘Push’ notifications in first 10 months From 60,000 to 800,000 Premium Page views The Sun – ‘Football App of the week’ Marketing Society – Mobile Marketing award Sony Radio Award winner – Mobile Development Premium Mobile ‘In-Demand Audience’ - Ladbrokes

What were the Results?

Thank youClive Dickens

@cdickens