You can not close your ears de ABSOLUTE RADIO par Clive Dickens @ Rencontres Radio 2.0 Paris
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You can’t close your ears Clive Dickens COO – Absolute Radio London, England
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Transcript of You can not close your ears de ABSOLUTE RADIO par Clive Dickens @ Rencontres Radio 2.0 Paris
You can’t close your ears
Clive Dickens
COO – Absolute Radio
London, England
Now some bad news
UK Commercial Radio’s revenues falling
Source :RAB/Ofcom
£(M
’s)
400
450
500
550
600
650
700
MAT
Q2
2005
MAT
Q3
2005
MAT
Q4
2005
MAT
Q1
2006
MAT
Q2
2006
MAT
Q3
2006
MAT
Q4
2006
MAT
Q1
2007
MAT
Q2
2007
MAT
Q3
2007
MAT
Q4
2007
MAT
Q1
2008
MAT
Q2
2008
MAT
Q3
2008
MAT
Q4
2008
MAT
Q1
2009
MAT
Q2
2009
MAT
Q3
2009
MAT
Q4
2009
MAT
Q1
2010
MAT
Q2
2010
MAT
Q3
2010
MAT
Q4
2010
MAT
Q1
2011
MAT
Q2
2011
Now the good news
Source : RAJAR Q2:11 IPSOS/RSL
Source: BBC Eartime research 2010
Platform neutral
Decide what business you are in
Source: AA/ Spend in Euro
€ ‘
00
0s
What about
streaming music
services?
The stuff in between the music
Real Unique Music
Real Unique Football
Go where your
audience are
Over 14m YouTube views
2.5m app downloads
300,000 MAU’s
Mobile more than ‘listen’
More than just ‘Pocket’
Think product
Absolute Radio streams 11m monthly hrs
11,6
5,5 4,9
0,0
2,0
4,0
6,0
8,0
10,0
12,0
14,0
AR Network BBC Radio 1 BBC Radio 2
Mil
lon
es
Worldwide Streamed Hours
Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11
Percentage of hours mobile =12%
UK Radio in one simple player
In Stream
relationships relationships
Two-way relationship
Smart
Streamers
data data
relationships relationships
Two-way relationship
Smart
Streamers
£ £
data data
relationships relationships
Two-way relationship
Smart
Streamers
Media Value
Relevancy Interaction
Absolute Radio Acct
Insight & Benefit
Interactive & Social
Demographic & Active location
Form factor, Product & Content
What about Digital
Radio working
60%
0%
10%
20%
30%
40%
50%
60%
70%
Absolute Network Digital Listening
60% of Absolute Radio listening is digital
Total Absolute Radio Network Hours increased 38%
to 24.3m this quarter, highest since Q3, 2001
26.230
24.304
10.000
15.000
20.000
25.000
30.000
35.000
W1:9
9
W3:9
9
W1:0
0
W3:0
0
W1:0
1
W3:0
1
W1:0
2
W3:0
2
W1:0
3
W3:0
3
W1:0
4
W3:0
4
W1:0
5
W3:0
5
W1:0
6
W3:0
6
W1:0
7
W3:0
7
W1:0
8
W3:0
8
W1:0
9
W3:0
9
W1:1
0
W3:1
0
W1:1
1
15+ UK Network Hours
So Lo Mo Social Local Mobile
KPCB’s John Doerr
You can’t close your ears
Clive Dickens
COO – Absolute Radio
London, England
Xavier FILLIOL
Directeur Editions de l’Octet
Nicolas MOULARD,
Directeur ActuOnda
Organisateurs
