2009 Mm Presentation

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infoUSA Mid Market Presentation

Transcript of 2009 Mm Presentation

  • 1.

2. info USA Founded in 1972 Public company since 1992 NASDAQ (IUSA) Revenue: $750 Million Comprised of 28 subsidiaries divided into 3 groups: Database, Research, and Services

    • Corporate Overview

3.

    • Corporate Overview

Nearly 4 million customers useinfo USA to find new customers & grow their sales info USAs database powers the directory services of the top internet sites, including Google, Yahoo!, and AOL Customers include Microsoft, Wells Fargo, Mapquest, and Time 4.

    • Mid MarketsOverview

Specializes in marketing and database consulting for mid-sizecompanies with 500-10,000 employees Three Regional offices serve businesses throughout the U.S. Database Marketing Consultants offer personalized, in-office consulting 5.

  • Continuous Business Database Updates
    • Telephone-verification Process 26 million calls a year
      • Verify company names, addresses and primary SIC code
      • Collect contact names and verify employee size and email
    • Specialized Calling Groups
      • Small Business
      • Large Business (100+ employees)
      • Complex Businesses (Linkage)
      • Professionals
      • Health Care
    • NCOALink
      • 12 times a year
    • Mid MarketsWhat Makes us Unique?

6.

    • Mid MarketsWhat Makes us Unique?
  • Business Database
    • 15.5 Million U.S. & Canadian Businesses
    • 3.5 Million New Businesses
    • 12 Million Executives & Professionals
    • 830,000 Manufacturers
    • 230,000 Small Business Owners
    • 5.5 Small Business Owners
  • Consumer Database
    • 210 Million U.S. Customers
    • 75 Million Homeowners
    • 13.5 Million New Movers
    • 3.6 Million New Movers
    • 12 Million Bankruptcy Filers
    • 135 Million Households w/ Lifestyle Selects

Only Company to Own 12 Proprietary Databases 7.

    • Business DatabaseOverview
  • The Most Accurate & Comprehensive Available
    • 14 million U.S. business records
  • Compilation Process
    • 5,400 Yellow Page directories
    • 4,300 business White Page directories
    • Secretary of State filing and utility transactions
    • Annual reports, EDGAR, 10-Ks & SEC filings
    • Newspapers, business periodicals, press releases and industry-specific directories
    • More than 600 full-time employees compile & update in the U.S.
      • - No offshore outsourcing

8. Contact Name & Title Company Name Primary & Secondary Address City, State, ZIP+4 Phone & Fax Number SIC Codes Employee Size Sales Volume Years in Business Yellow Page Ad Size ABI / infoUSA Number

    • Business DatabaseWhats in Our Database?

Credit Rating Score Business Status(HQ/Branch) Web Address Work-at-Home Call Status Code &Tele-Research Date Geo-Coding(Latitude/Longitude) Own / Lease Building And More! 9.

    • Business DatabaseNew Businesses
  • 3.5 Million New Businesses 50,000 Added Every Week
    • The Numbers
      • 3.5 million new businesses
      • 200,000 30-day new businesses
      • 50,000 weekly new businesses
    • The Sources
      • County courthouse filings
      • Secretary of State incorporations
      • Transactional utility data
      • Business journals & newspapers

10.

    • Business DatabaseCorporate Linkage

What is Corporate Linkage? A system of linking businesses together that are related by ownership or trade name. infoUSA has created an Operational Linkage or Marketing Linkage concept. Ultimate Parent Companies Subsidiary or Division Headquarters Branch Locations or Plants TOTAL 31,232 28,140 1,546,084 1,605,456 ____________________________________________________ More than1.6 millionrecords in theinfo USA database are part of the linkage system. 11.

    • Business DatabaseExecutives & Professionals
  • 12 Million Executives & Professionals
    • The Numbers
      • More than 30 executive titles, including:
        • CEO
        • CFO
        • President
        • Finance executives
      • Professional titles include:
        • Physicians & surgeons
        • Engineers
        • Accountants
        • Attorneys

12.

    • Business DatabaseinfoCANADA
  • Quick Facts
    • 1.5 million Canadian businesses
    • 1.6 million verification phone calls annually
  • Whyinfo CANADA?
    • Accuracy no one else telephone-verifies business records
    • Depth of coverage more data than competition
    • Monthly updates continuous additions & deletions to ensure our data is the freshest, most accurate in the industry

13.

    • Consumer DatabaseOverview
  • 135 Million Households, 210 Million Consumers
    • 2 billion additional sources
    • Compilation rekeys every record that is scanned into the database to increase accuracy of information

14.

    • Consumer DatabaseOverview
  • 135 Million Households, 210 Million Consumers
    • Compiled from 75 Sources, Including:
      • Telephone directories
      • Credit trade line sources
      • Real estate records public record data
      • Voter registration records
      • Telephone company & utility transaction records
      • Mail order buyers
      • Warranty / product registration data
      • Birth announcements / S.S.A. Deceased Files

15.

    • Consumer DatabaseOverview
  • More Than 250 Selections, Including:
    • Number of adults
    • Address and telephone number
    • Estimated income
    • Home value, age of home, and mortgage info
    • Mail order buyer / responder
    • Homeowner / renter
    • Length of residence
    • Age
    • Proprietary buyer behavior clusters
    • Proprietary WealthFinder & high-tech model

16.

    • Consumer DatabaseNew Movers
  • 13.5 Million New Movers - 300,000 Added Every Week
    • Theinfo USA Advantage
      • Added to file within 90 days of the move; most within 2-3 weeks
      • 1-year rolling file of individual & household moves: 13.5 million
    • The Sources