MM fall 2009 presentation

Marketing has changed.

Selling has changed.

Success has changed.

Has your business changed?

Your WebsiteYour

Website

VideoBlogging

Video SEO

VideoBlogging

Video SEO

IntelligentTagging and Keyword SEO

IntelligentTagging and Keyword SEO

Social NetworkingAutomation

Social NetworkingAutomation

Media Buys and Press

Media Buys and Press

Metrics,Measurement,Performance


Anatomy of a well connected profit

center for business in 2010.

Websites in 2010 REQUIRE to be…

Searchable, FINDable, Likable, Expandable, Linkable, Tagged and Shared!


SEO


SEO

Social Networking

ServicesSEM

Social Networking

ServicesSEM

VideoBlogging

SEM

VideoBlogging

SEM

Your WebsiteYour

Website

The big picture of a connected business in 2010

Websites are still the main business driver and…

• provide a “Front Door” to your business with an address.

• convey your branding and business personality.

• provide a “Jump Station” to your social media resources

Web Design & Development:

• Flash, PHP & XML Websites

• Database driven services

• E-commerce development

• Web administration

• Programming/Web Forms

• Custom applications/widgets

• Social Network Sites


SEO


SEO

Social Networking

ServicesSEM

Social Networking

ServicesSEM

VideoBlogging

SEM

VideoBlogging

SEM

Your WebsiteYour

Website


A SuperBlog…

• Instantly notifies and update your viewers on new products or services

• Enhances your brand and makes you “part of the conversation”.

• Demonstrates your knowledge as the expert in your field.

• Allows you to receive both favorable and unfavorable feedback to better position your product and/or services.

• Provides richer information

• Makes you even more “search engine friendly”

Social Widgets or “mini websites”…

• can be easily placed almost anywhere on your website or partner website.

• allows measurement of content.

• can be easily integrated and shared with Face book, Linked-In, My Space and many more social network websites.

• Creates an instant “viral” marketing campaign.

• are fully branded to the look and feel of your website.

• makes you much more “search engine friendly” with deep rooted links.

High Definition Interview video:

• 87% retention and dramatically high sales conversion (Forrester research 2008)

• Plays inside your own website, Youtube, Facebook and dozens of others social sites.

• Can be edited into shorter commercial segments and shared among multiple ad content networks.

• Allows you to stand apart from your competitors.

• Produced and edited from video pro’s with two decades of experience. Music and effects included!

Extend your market reach beyond your banner ad. We can produce high impact commercials that will drive qualified traffic to your website from strategic directories that you already are doing business with.

(Current ad in Palo Alto online.com)

We automate or synchronize your social bookmarks to Facebook, Twitter, LinkedIn, etc. making your most recent posts, video’s or product announcements available to your subscribers immediately!


SEO


SEO

Social Networking

Services

Social Networking

Services

VideoBlogging

SEM

VideoBlogging

SEM

Your WebsiteYour

Website


Search Advertising or “Paid Search” is a smart and measurable way to direct quality web traffic to your site.

This form of advertising is called “Pay Per Click” because it costs you each time a link is clicked that takes a viewer to your website.

When combined with a strong optimization program, the two work hand in hand to bring you new customers already seeking out your specialty.

The best part, you receive a monthly report on the effectiviness of your marketing campaign and can constantly make adjustments and improvements.

Search Engine Marketing

Analytics is the process of gathering data, in this case, visitors to your website or blog.

This information is a powerful resource for your business and gains you a competitive advantage as we adjust and improve your results. These results include:

• Direct Traffic• Referring Websites• Search Engines• Keyword Searches• Ad Campaigns• Location of Visits• Length of Visits And More!

Search Engine Marketing

Cost/Value/Acces Model of Yellow Pages vs. Search Engine Marketing

Yellow Pages Search EnginesPrinting Costs associated

Mailing/Distribution Costs associated

Commitment level = 1year!

No changes to ad once printed

No measurement of effectiveness

No ability to vary budget

Display’s next to competitiors

Limited Information

Does not contain media

Reacts TO your market

Must have book available

Used with less frequency today

None

None

Monthly (typically)

Immediate to a few days

Specific, helpful measurement & analysis

Ability to vary budget

Can stand apart from competitiors

One click away from your Website or Blog

One click away from your Media

Proactive IN your market

Access anywhere on handheld PDA’s or Cell Phones

Used with more frequency today

The Future Big Winner in Search ... Local Firms! The traditional success model for winning online has been the ability to sell your product or service nationally or internationally. However, local or regional firms could not leverage the national and international traffic that search engines brought because they were only licensed or had services available in a specific city, state or region.

New data provided by the Search Engine Marketing Professional Organization (SEMPO), based on research conducted by Radar Research, sheds light on how search marketing dollars are being spent.

In 2008, $13.5 billion was spent on search marketing. The space was mostly made up of paid placement and search engine optimization (SEO), with a sliver going to technology providers whose software assisted in the execution of search campaigns. Paid search ads saw 88% of the total pie, SEO only 11%. The ratio of paid placement to SEO will change in the future.“Internet users prefer organic listings to paid search. They generally find them more relevant—or simply more acceptable—than advertising,” said eMarketer senior analyst David Hallerman. “Therefore, they tend to click on organic results more often than on paid search ads.”SEO is also cost-effective and works across all search engines.

In addition, an optimized site doesn’t drop off the first results page even when a marketer’s spending slows or stops, as paid search does.“Marketers are realizing that even if optimization’s effects are not as obvious as paid search advertising,” added Mr. Hallerman, “SEO delivers longer-term results that support any search marketing campaign.”Search marketing spending will thrive in the coming years. SEMPO estimates that $14.7 billion will be spent in 2009.

http://www.sempo.org/

http://www.radarresearch.com/

“Organic” or non-paid Search Optimization is the “Holy Grail” of on-line advertising because the advertising is free. We strive each day to improve your page ranking and page relancy in Google, Yahoo and MSN directories.

Notice how our client, a local Law Firm has reached a #2 spot on page #1 on a Google search for “Marin DUI Lawyer. Being searchable by your business name is helpful and suggested, however, we work to get you ranking on the keyword customers generally use like “Florist in San Francisco” or “Dentist in Mill Valley”

Local Search Engine Optimization

Another local search using “real world search keywords”. An optimized website should list you well under generic terms and not just your name.

Our search terms include the words “SEO”, SEM, “Marin”, etc.

Local Search Engine Optimization


SEO


SEO

Social Networking

Services

Social Networking

Services

VideoBlogging

SEM

VideoBlogging

SEM

Your WebsiteYour

Website


SEO


SEO

Social Networking

Services

Social Networking

Services

VideoBlogging

SEM

VideoBlogging

SEM

Your WebsiteYour

Website

Now the dots are connected!

$1,000/Mo receives:Our Bronze Online Marketing Package.

Features:Upgradable to Silver and GoldGets the buzz goingProvides a great starting point

Includes:An eye-catching, searchable, socially connected Website!Web hosting, updates and maintenance1minute produced HD video commercial for on-line distributionDirectory Listings and ongoing Search OptimizationMonthly Video and Social BookmarkingBlog DevelopmentWidget DevelopmentTwitter DevelopmentMonthly viewer tracking & reporting8 hours per month of online marketing time

$1,500/Mo receives:Our Silver Online Marketing Package.

Features:Upgradable to GoldAdds more marketing time!

Includes everything in our Bronze package plus:15 hours per month of online marketing timeLarger distribution of site assettsMore updates and maintenance timeOnline contest development

$2,500/Mo receives:Our Gold Online Package.

Features:Adds more marketing timeAn online marketing powerhouse!

Includes everything in our silver package plus:30 hours per month of online marketing timeLarger distribution of site assettsMore updates and maintenance timeComplete media buying and management on Cable TV, Satellite and major content networks.Twitter monitoring, filting and lead generation

Look us up on the web!http://www.marketingmachine.net

No long term contracts!EVERYTHING a business needs to succeed online!Updates and maintenance included!A fully customized group of services!Cutting edge services and web technologies that make your business more capable, attractive and responsive!An award winning on-line marketing team with thirty five years of experience working on your behalf!

MM fall 2009 presentation

Technology

Transcript of MM fall 2009 presentation