COLGATE : A STUDY

Anas AhmadMihir GuptaPiyush SoniSuprateek GuliaVivek Singla

STOP KIDDING YOURSELF !!

THIS

TO

THIS

Indian Toothpast

eMarket

57%

21.5%

13.4%

Consumer Behaviour

Enviornment

PricingProduct

PRODUCT Colgate was the first toothpaste in a collapsible tube, introduced in 1896 in New York when it had previously been sold in glass jars since 1873.

In 1992, Colgate established its first factory in India to produce toothpaste for the domestic market, and by 1999 became the highest selling brand in the world.

No. 1 selling toothpaste in india with 56.7% market share as of last fiscal 2014

POINT OF PARITY Presence in every segment- Germ and Tooth-Decay, Sensitivity, Gel, Gum, Whitening, Multi-Benefits

Approved by Dental experts institutions like IDA etc. Price freshening of breath prevents tooth decay

POINT OF DIFFERENTIATION Most accepted toothpaste brand Deeper brand positioning among segments Value for money Tailored toothpastes for different age

VALUE PROPOSITION Reliable toothpaste for prevention of tooth decay Healthy gums & white teeth Reasonable pricing Proven track record in freshening breath and teeth whitening

PRICING

• Market Penetration Strategy

VS

ENVIRONMENT• Dental College

• Paonta Sahib: A Pharma hub

• Colgate Plant in the vicinity

• The Economic Environment

• The Technological Environment

CONSUMER BEHAVIOUR

Survey

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