Anthony Risicato, GM

OR…WHY VIDEOMARKETING MATTERS

50 SHADES OF GRAY

A CHANGEIS TAKING PLACE INDIGITAL ADVERTISING

DR

CTR

ENGAGEMENTRATE

TIME SPENT

UNIQUE FREQUENCY

UNIQUE REACH

BRAND HEALTH

EFFICIENCYDirect Response

EFFECTIVENESSBranding

BUDGETS ARE SHIFTING

Source: eMarketer IAB/PwC data June 2011

2010 2011 2012 2013 2014 2015 20160%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Video All Other

14% 18% 21% 25% 29% 36%32%

IT’S FUELED BY VIDEO.

(HOURS PER WEEK)

Source: Frank N. Magid and Associates

BUT VIDEO IS DIFFERENT

THE EFF WORDS

watch interact create plan

buy serve measure verify

EFFECTIVENESS

EFFICIENCY

AD DELIVERY

PERFORMANCEANALYTICS

OPTIMIZATION

BRANDPROTECTION

CATEGORIZATION

A video ad platform designed to make your brand marketing more measurable, transparent, and effective.

ADVANCEDAD FORMATS

BENCHMARKINGPLANNING

VERIFICATION

ANYWHERE YOU BUY VIDEO.

KNOW IT ALL. KNOW IT NOW.

VIEWABILITY

How many of your video ads are 100% viewable?0% viewable?

How does player size affect your campaign goals?

REACH IS GOOD. EFFECTIVE REACH IS GREAT.

The TARGET was 18-54, but audiences over 35 had an adverse effect on campaign performance

GET YOUR FREQ ON

Brand Lift

CTR

WHAT TIME OF DAY?BRAND HEALTH COMPLETIONS

MEASURE WHAT MATTERS.

KNOW WHAT HAS IMPACT.

RINSE. REPEAT.

QUESTIONS?

Thank you