Branded Content is Now King

Windows7 Phone

2.4MM VIEWS“Green with Envy” Trailer1.6 MM VIEWS

Lego: The Brick Thief1.3MM VIEWS

Brand Value through

Entertainment

Over 110% Brand lift through

storytelling vs. interruption

Higher EngagementSpend longer

time with brand; break out of :15-:30

spots

Brand Endorsemen

t through Social

Engagement

Create free earned media

Cultural Impact

Social experiences

around brands are the holy

grail

Captain Morgan: Glass4.4MM VIEWS

Branded Content is different from AdsWilling to

Watch Willing to Share

Viral

Ads

Shootme

Branded Content

- “0% APR financing”- 5 Hour Energy- “Do you feel tired?”- Local dentist ads

- movie or game trailers- product demos- tv show tune-ins- celebrity endorsements- behind the scenes content- cool commercials- YouTube UGC videos- branded entertainment- viral videos- music videos

Copyright 2010, Visible Measures Corp.

Paid Distribution for Brand Content, Not Ads

- Guaranteed Views – ALL CTP-Video as content, not preroll

Optimization for Social Engagement- Garner highest earned media potential for brand video

Social Video Analytics & Insight

- Social Engagement Rate (SER) by publisher

- Social activity feed

Mr.Pizza - The True Origins of Pizza

Campaign Breakdown

•Primary Goal: Distribute the “True Origins of Pizza” Video across the Sharethrough content network and drive hundreds of thousands of views and high social engagement

•Challenges: Low brand awareness in U.S., video length of 3:44.

Key Highlights•Sharethrough platform drove over 1 million total views of 2 videos (sub-titles and non)

•Sharethrough paid distribution drove thousands of social engagements and earned media

•Video was featured in 24 news sites and blog, including the Eater.com, WSJ, Devour

Nearly 60% Viewers Watched 80%+