Interactive Tablet Ads: Bridging TV, Display and Social Media Advertising

Diaz NesamoneyFounder & CEO

Jivox Company Background

• Founded in June 2007

• Headquartered in San Mateo, CA, sales in US and Asia Pacific markets

• Multi-Screen Interactive video advertising technology – Easy to use authoring tools for rich media/video ads– Campaign management and analytics– Ad management and serving

• Over 300 global customers including global brands, agencies and media companies

Company

Profile

Jivox Customers

Advertisers & Agencies Publishers

Interactive Tablet Ads: What are they?

Live Twitter feed displays in real-time.

Watch long-form videos directly within the ad unit.

Download a coupon or informational document.

Link to a store locator to find the location nearest you.

Skinning of the ad unit maintains brand identity.

Easily share ads on popular social networks with a simple click of the mouse.

Example: Microsoft Cloud Tablet Campaign

Try http://bit.ly/jivoxads from your tablet

device

to see Jivox ads in action!

Interaction on Tablets – Experience the product

Smart Ads: Using tablet features

Print Ad Interactive Tablet Page

Social/Companion TV Apps – Ad Delivery

Tablets Ads Synced with TV Content

Challenges with Tablet Ad Delivery

• Many tablets – iPad, Android (many flavors), Blackberry PlayBook, Amazon, HP (Windows and WebOS)

• Lack of or incomplete support for Flash so current rich media creatives don’t work

• Landing Pages – not mobile optimized• Varied proprietary video/non-standard

browsers/HTML5• Tablets non-standard sizes

Jivox Custom Layout Editor for Tablets

Jivox Mobile Ads

iPhone Android

Mobile Ad Units• Full Interactive/social

features• In-page/WAP or In-app• Auto-detect

– Flash/HTML5– Size and layout

• Full mobile analytics– Device– Operating System– Type (In-app, In-

page)

Blackberry

iPad

Please note: Sample Ad is provided for capability purposes only.Enclosed features & functionality are completely customizable.

Measuring Engagement: Reports and Analytics

Best Practices for Tablet Ads

• Recognize the high visual appeal and interactivity expectations

• Goal: Educate, Entertain, Engage• More content centric than ad centric• The Jivox Platform can take a lot of the pain out of

creating and delivering exciting tablet ads

Interactive Tablet Ads: Bridging TV, Display and Social Media Advertising

Diaz NesamoneyFounder & CEO