September 2011

©2012 Confidential and proprietary. All rights reserved.

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Watch TV, Get Rewards

The !irst rewardsprogram for people

who love TV.

Tuesday, May 15, 2012

September 2011

Proprietary  and  Confiden/al  Informa/on  of  Viggle,  Inc.

3

How Does it Work?

2. Audio Fingerprintmatches with shows in data center

1. Tap the Appto check into your favorite shows

3. Con!irmsand checks you into the show

4. Rewardsyou points forwatching shows

5. Play, Share & Discovershows with friends and engage with brands

6. Redeempoints and getreal rewards

+60

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Viggle Promotion for Olympics

The Viggle Editorial and Marketing teams are developing a program for the 2012 Olympic games around driving live tune-in & engagement, social sharing and gamification. Each program will allow Viggle users to earn points for real rewards during the 12-day broadcast.

Viggle will also drive user awareness for the Olympics program through its digital and social channels.

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Delivering on Samsung’s Objectives

Viggle will build and implement a fully integrated media package that delivers on Samsung’s objectives during the Olympic games:

• Reinforce Samsung’s position as o!icial Olympic sponsor• Drive social engagement and activation• Increase awareness and sales of Samsung product

Viggle will help drive Samsung’s KPIs through:• targeted media• engagement via Viggle points and gami"ication• editorial integration• drive to retail

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Targeted Media

Check-in Takeover What’s On Video Rotation

Slider Engagement

Check-in Takeover

What’s On Video Rotation

Slider Engagement

Targeted ad units can serve by genre, day-part, age, gender or DMA

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Through Viggle points, Viggle users will be incentivized to share their Olympics check-ins through Facebook, Twitter as well as the Viggle social graph.

Viggle can also help drive sharing of Samsung content via Viggle Points (gami!ication).

Engagement - Check-ins

Share within Viggle Social Post on FB

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Viggle will put Samsung in the center of the Olympics action with Viggle’s new cutting-edge live engagement platform, Viggle LIVE. With real-time quizzes, polls, sentiment-meters and ratings, Viggle LIVE is the ultimate platform to drive engagement during an entire broadcast. Brand RecallViggle will weave in commercial or brand recall questions throughout the Viggle LIVE game• Commercial content recall questions• Brand a"inity questions• Product feature questions

Engagement - Viggle LIVE

What’s On Promotion

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Engagement - Viggle LIVE

Slider engagement driving to Viggle LIVE

Quiz Unit Bonus Points Awarded Set Reminder for Viggle LIVE

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Engagement - Gami!ication

Slider Engagement Full Screen HTML 5 game

Samsung Activation Opportunity

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Samsung’s Olympic content can come to life within Viggle’s Olympic show pages. Custom content will be fully integrated within organic Olympics editorial content. Custom links can include:

• Games• Branded content• Product slideshows• Sponsored Athlete sports profiles

Editorial Integration

Show Page w/Custom Content Links

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Viggle can feature one of Samsung’s top retail partners in rewards offerings as a Viggle Deal of the Day to drive users in-store during the Olympic games.

Drive to Retail - Viggle Rewards

Featured Reward

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Drive to Retail - Mobile Coupon

Slider Engagement Mobile Coupon Additional Activation

Samsung can reward top Olympic fans with valuable mobile coupon to redeem at top Samsung retail partner(s).

Tuesday, May 15, 2012

September 2011

©2012 Confidential and proprietary. All rights reserved.

Samsung & Viggle Custom Olympic Program elements

• Targeted media• Tailored engagements leveraged through Viggle Points &

custom games• Editorial integration via custom show page content links• Custom rewards & mobile coupon engagements to drive retail

sales and product awareness

Package cost: More than $100K

 

The Opportunity for Samsung

Tuesday, May 15, 2012

Thank you.

Tuesday, May 15, 2012