The New Shining Star of Display

Digital Advertising Has Evolved

Banners Email Rich Media IAB Rising Stars

Scale Distribution is a Key Challenge

Rising Stars are Now Standard Ad Units

Sidekick Portrait Billboard

Slider

Filmstrip

Rising Stars Deliver Valuable Engagement…

Interaction Rate3x

Interaction Time2x

6

SOLUTIONEngagement increases when ads include premium content.

PROBLEMDifficult to grab the consumer’s valuable attention

…But Challenges in Digital Persist

Content Represents the Next Evolution in Digital

Have or plan to have a content strategy in

place

92%

Brands Leverage it Consumers Crave it

Want exclusive content and information

76%

Brands Prioritize it

#1The #1 digital

marketing priority for 2013

Success Rests On 2 Core Pillars

CONTENT +

MARKETING

Aggregating Trusted

Journalism

Driving Consumers to

Engage & Share Content

9

PAIDMEDIA

CALL-TO-ACTION

CONTENTINTEGRATION

Injecting Rich Media with Rich Content

• Align content with brand message

• Content valuable to target audience

• Content easily integrated within high-impact ad unit

• 100% SOV on all publisher articles

10

Mixing the

Right Ingredients to Serve Up Success

ServeCurateContextualize Socialize

11

PremiumContentJournalists & Editors

Contextualize Content

Social Content

Bloggers & Influencers

Align content from

With Brand’s Message

+

12

Curate Content

13

Serve Campaign

14

Socialize Content

Premium content is pushed to premium users who create social

activity

15

Martini optimizes the content and creative, not

just the ad unit

Premium ContentJournalists & EditorsSocial ContentBloggers & InfluencersVideo ContentSight, Sound, MotionLocal ContentGeo-targeted ContentProduct ContentCustomer Reviews

Continually Optimizing ContentTo Drive Engagement

16

Content Fuels Engagement & Interaction

Engagement increases 33% with content integration

Interaction (seconds)

Engagement Rate

17

18

Thank You

Luke BurkeVP Sales, West

www.martinimediainc.com